The Evergreen Show

With an ever growing list of things you "should" do, how do you pick the ones that will be most impactful to your business today? Join Shawn and Noah as they reveal a method to whittle down your "should" list and find the items that will have the most impact on your business.

Don't get boxed in! Shawn and Noah talk about being in the box, out of the box, and blowing up the box in order to disrupt your business for the better.

$2.5 Trillion/year is lost to bad customer experiences & shoddy "personalization". Join Noah & Shawn for a discussion on why companies do this so poorly, and the easy steps you can take to be the best in your marketplace at this incredibly important skill.

Role plays are often looked at as "great for the new folks, but a waste of time for an experienced professional like myself"... Join Noah and Shawn as they talk about how to get the most out of this incredibly powerful tool, and why it's often more valuable for your most experienced team members

When most companies ask for referrals, their message can be boiled down to "How much money or perks are required to get you to trade your integrity?" Join Noah and Shawn for a discussion of how to do referral generation right.

Following up on last weeks introduction to internal benchmarking, Noah and Shawn share two real-life examples of interventions they've helped companies put in place, and give more suggestions on how to incorporate internal benchmarking into your company

Join Shawn and Noah for an introduction to the importance of Internal Benchmarking, using this wonderful New Yorker article as a jumping off point (https://www.newyorker.com/magazine/2018/02/05/customer-satisfaction-at-the-push-of-a-button)

Following up on last weeks lively discussion about referral generation processes, Noah and Shawn expand that discussion to talk about more tactical approaches that salespeople can take to dramatically enhance the success rate of referral requests.

Referrals are important. Water is wet. The sky is blue. But it's not enough to know referrals are important - without a process to follow and monitor, most companies struggle to drive new business from referrals. Shawn & Noah discuss how to set up a simple referral generation process in your company as quickly as possible

Too many businesses are crippled because they don't have the right tools for the job at hand. In most cases, it's because we're looking at it the wrong way. Start with the desired outcomes first. If you want a hole, you need a drill. If you need to nail something, you need a hammer. Instead of investing in what's shiny bright and new, invest in the tools you need. Noah & Shawn share practical ways for you to figure out exactly what you need.