The Evergreen Show

So often, the challenges faced by $1M and $5B companies are the same, with just a difference in the number of people and money involved. Join Noah and Shawn for a discussion of the lessons that large companies can take away from their smaller counterparts in order to create lasting competitive advantage.

You don't get wasted time back at the end. Join Noah and Shawn for a discussion of how they're finding ways to get more time, and more value out of the time they have, as well as how companies and individuals can use the same tactics to be more effective.

This week, Shawn and Noah talk about what you can learn from a troupe of waiters about how to differentiate yourself from your comeptitors with minimal additional spending, and how to "do the work for your customers" to make it as easy as possible for them to buy.

Noah is fresh off a trip to Disney World, and he and Shawn are excited to swap observations about how Disney handles customer service, customer experience, and "walking wallets" so that no matter what your business, you can be a bit more magical.

How many things on your to-do list are waiting for the world to calm down, or get back to normal, before you can achieve them? In this podcast, Noah and Shawn talk about why normal isn't ever coming back, and how you can prepare yourself and your company to succeed in a world of ever-accelerating change.

The gym will be packed next week, but it will be empty again by mid January. Just like we set personal resolutions and goals, your business needs them too. In this episode Noah & Shawn discuss why they see business leaders and organizations failing to meet their goals, and how to set goals that can actually be achieved.

As close to a silver bullet as you'll ever find - radical results 15 minutes at a time. There's a simple discipline you can require your people to undertake that takes less than 15 minutes per day, and creates real moments of connection with your customers, clients, suppliers, and staff. Join Noah and Shawn for a discussion of their Pick-3 process, and why it's used by so many of their clients.

If you're going to invest in sales training, don't! Focus on your processes first. But if you insist on training, make sure it's in this - the single most important sales skill. Noah and Shawn teach the most important sales skill in this episode of The Evergreen Show.

The hierarchy of horrors helps you find the most pressing negative areas in your business to fix. But what about when you don't' want to go from dismal to good, but rather from good to world class? Use the Hierarchy of Wonders exercise to find ways to create incredible experiences where they matter most. In this episode, you'll learn how to use this process to systematically improve your customer interactions.

Working harder isn't the answer. Working smarter is a trite expression. So what is a busy business owner to do in order to generate better results without incurring burnout? Today, Noah and Shawn talk about the myths of 10X, and about what small changes have the most impactful results.