The Evergreen Show

If you're selling the sizzle and not the steak, then congratulations on time traveling from the 50s! We welcome you to the current century with better advice on how to market in a way that keeps your customers for more than one transaction.

It's easy to say "Success comes from a positive attitude!" It's much harder to know what the hell that means. Noah and Shawn dive deep to go beyond the platitudes and talk about practical, impactful ways to bring a better attitude to work and life.

Another topic that stirred passionate discussion and disagreement from readers - See if you agree with Noah & Shawn that if you can't explain how you perform your most valuable skills, then you're creating problems for your organization in the not too distant future!

A lot of angry comments came in from the article we based this podcast on. Listen in to see why Shawn & Noah make the contentious case that no, your people are not your most valuable asset

You wouldn't cut off your fingers to make it easier to fit your hand into a pair of discount, off the shelf gloves - so why would you butcher your business processes & management style in order to fit into discount, off the shelf software? In this episode, Noah & Shawn the error businesses often make in trying to fit the business to something bright, shiny, and new versus what they actually need.

"She's a micromanager! What a horrible boss!" Employees and employers everywhere shudder when they hear the word micromanagement. You wouldn't guess this could have a disastrous effect, but it does! Why? Because people forget to actually manage when they're worried they're overstepping their boundaries.

You can't actually make your customers buy more. You CAN make it a lot easier for them to decide to buy. This subtle distinction is important enough to take up the whole of this lively conversation with Noah & Shawn.

Success is rarely sexy. In this episode, Noah & Shawn share how to achieve lasting success when introducing initiatives with your team. Spoiler alert: The things that work best are boring and take discipline, not isolated bursts of genius.

It's tempting to think that every situation is unique - after all, we're dealing with people (both our employees and our clients!). The truth of the matter is that we're not that special - there are very few truly surprising situations. Most catastrophes occur because of a lack of foresight and preparation.

You know it's being whispered in the halls after you announce any chance. "If we can just wait this out for a couple of months, they'll forget about it and we can get back to work." Here's how to make change last.