The Evergreen Show

The best strategy in the world can't overcome the handicap of being stuck with an underperforming team, or with an overworked team when key players leave. Join Noah and Shawn for a lively discussion of practical succession planning specifically for small to mid-sized companies.

Noah & Shawn's new book, Dealing with Difficult Customers is officially available tomorrow, November 20, 2017. Enjoy this bonus episode where they dig into a few concepts from the book.

How do you know when you've lost a customer? How can you be sure your sales team is actually doing what you expect them to? Shawn and Noah talk about the importance of exception reports, and how you can use them in your business to improve internal compliance, customer retention, so many other areas.

Why do some customers seem destined to cause problems for your company? Is it just them, or is there something you could be doing differently to win over these difficult customers?

If you think your salespeople need more training, there's a 95% chance you're dead wrong. Shawn and Noah introduce the $5M cash test, which you can use immediately to see if you need more training (or something else) to improve your sales results

Meet Shawn's dog Wishes! Oh, we'll also explore what to do when your salespeople or anyone in the organization says your customers only care about price. We'll give you pragmatic tools for dealing with this, including showing you why this type of answer from your salespeople could save you hundreds of thousands of dollars every year.

United Airlines beat up a customer and the stock was more valuable than ever 30 days after the incident. No, Noah & Shawn aren't giving you permission to beat up your customers, but find out why it's far more valuable to be consistently good than it is to be haphazardly great.

"How likely are you to refer us to a friend?" It's a question we've all seen, and some are probably using. Join Noah and Shawn as they talk about why this can backfire so heavily, and how you can do much, much better.

Often, the companies that are most certain that they need more leads, more marketing effectiveness, and more new clients are the ones who are overlooking the easiest source of new business of all - the incoming leads that just aren't being followed up on. Join Noah & Shawn for this discussion of why even a 95% success rate is still a massive failure.

The most comforting lie we tell ourselves is that we just need to learn more; to acquire new skills; to invest more in our teams, companies, and ourselves. Often, this comforting lie keeps us from doing the work needed to succeed.