We continue to follow the meteoric rise of Jeff Bezos and his growing juggernaut of a company. This second part of our series starts with Barnes & Noble threatening to crush Bezos if he doesn't sell out. Like most decisions Bezos makes throughout his career, he calmly rejects that offer and doubles down on his belief that Amazon can change the landscape of American business. From tech startup to the largest company in the world, we dive into the growing pains and changes Amazon needed to make with people and strategy to create a business that changed the world.