In this episode of the Sneaker History Podcast, Mike Guillory talks with Dez, the Chief Content Creator for Nice Kicks. They discuss Dez's journey into sneaker culture, his role at Nice Kicks, and the evolution of sneaker media. The conversation touches on the impact of the pandemic on sneaker trends, the importance of social media, and the Nice Kicks Awards, which aim to recognize the contributions of various voices in the sneaker community. Dez shares insights on the challenges of content creation and the future of sneaker culture, emphasizing the need for inclusivity and thoughtful engagement.

Connect with Dez: https://www.instagram.com/dezdontcare/?hl=en

Chapters

00:00 Introduction to Sneaker Culture and Personal Favorites

03:57 Dez's Journey into Sneakers and Content Creation

08:17 The Impact of the Pandemic on Sneaker Culture

12:18 Navigating Social Media and Sneaker Trends

16:43 The Dynamics of Content Creation at Nice Kicks

20:24 The Race to Break News in Sneaker Culture

25:35 Navigating Social Media Algorithms

29:56 The Evolution of Sneaker Media

35:48 The Changing Landscape of Sneaker Culture

40:48 Marketing to the Modern Consumer

43:09 Innovative Approaches to Sneaker Awards

44:46 Engaging the Community in Sneaker Culture

45:16 Redefining Sneaker Awards

47:18 Recognition and Validation in Sneaker Design

48:46 Creating Fairness in Sneaker Awards

50:11 Highlighting Independent Brands

51:07 Challenges in Recognizing Emerging Brands

53:58 The Subjectivity of Sneaker Rankings

58:48 Future Plans and New Initiatives

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