The Evolution Partners

This episode is the first in a seven-part series exploring the themes of my forthcoming book ‘Bigger Isn’t Better, Better is Better’. Joined by Evolution Partners coaches Andres Zylberberg & Richard Peake, the discussion introduces the central premise: that for owner-led companies, increasing size does not necessarily deliver greater freedom, wealth, or fulfilment. Instead, I propose a framework built around compounding improvements in five core areas—team, customers, offering, financials, and life by design. 

The series aims to provide leaders with practical insights, real-world examples, and guidance on building a better business and a more meaningful life. 

Takeaways 

• A better business focuses on compounding improvements, not just chasing rapid growth. 
• Owner-led companies require discipline and patience to avoid becoming impulsive risk takers. 
• Growth without strategy, team alignment, or profitability often leads to frustration and regret. 
• Entrepreneurship promises freedom, but without structure it can trap owners in unfulfilling businesses. 
• Falling out of love with a business is more common than often acknowledged. 
• Compounding in team, customers, offering, and financials creates sustainable success and fulfilment. 
• ‘Better is better’ challenges the assumption that every business must always grow bigger. 
• Aligning business performance with personal goals ensures both professional achievement and a meaningful life. 

Details of my new book:
Bigger isn’t Better, Better is Better: Avoiding the pressure of endless growth to build a better business (and better life) https://evolutionpartners.com.au/bigger-isnt-better/ 

Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners 

Newsletter – each week I share interesting insights, articles and ideas you can use. Join other leaders and subscribe to The Evolution Partners newsletter  https://evolutionpartners.com.au/subscribe/ 

Books – Learn more about our books https://evolutionpartners.com.au/books/ 

Made to Thrive: The practical, prescriptive guide on how to be a great CEO
Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process. 
Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster. 

Follow me:
on https://au.linkedin.com/in/bradleygiles 
on https://twitter.com/Evolution_Perth 

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Support the show: https://www.facebook.com/evolutionpartnersperth

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Putting profit first isn’t just a financial tactic, it’s a mindset shift that helps entrepreneurs build businesses that thrive without burnout. Celebrated author and small business advocate Mike Michalowicz shares how flipping traditional business thinking on its head can lead to lasting success. Mike built and lost multimillion-dollar businesses before discovering the frameworks that now help millions of founders avoid burnout and build sustainable companies. 

He breaks down how to identify your business’s most critical function to creating a team that thinks and acts like owners. He introduces concepts like the Queen Bee role, the Business Priority Pyramid, and the power of psychological ownership, while driving home his mission to eradicate entrepreneurial poverty. 

Takeaways  

• Entrepreneurial poverty is widespread and avoidable with the right systems and mindset. 
• The Queen Bee role is the one business activity that must always function. 
• Clockwork helps founders design businesses that run smoothly without their constant involvement. 
• Psychological ownership inspires teams to act like owners without legal equity. 
• Most entrepreneurs fix the wrong problems because they don’t follow a clear hierarchy. 
• A better business supports both personal goals and sustainable, long-term profitability. 
• Simplifying entrepreneurship makes freedom, impact and profit achievable for more business owners. 

Follow Mike Michalowicz 
https://mikemotorbike.com/ 
https://mikemichalowicz.com/ 

Mike’s books
Profit First https://amzn.to/46hE4JB
Clockwork https://amzn.to/46g8ImC
All In: How Great Leaders Build Unstoppable Teams  https://amzn.to/3TSTnRE 
The Pumpkin Plan https://amzn.to/4kN1ZE7
Get Different: Marketing That Can't Be Ignored!   https://amzn.to/3IXfYtN
Surge: Time the Marketplace, Ride the Wave of Consumer Demand, and Become Your Industry's Big Kahuna https://amzn.to/4kSgneC
Fix This Next https://amzn.to/417zJ8e
The Toilet Paper Entrepreneur https://amzn.to/3TTnsAr
The Recession Response https://amzn.to/40xAGqm 

Book recommended
Reset by Dan Heath https://amzn.asia/d/9rBvPHe
Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners 

Newsletter – each week I share interesting insights, articles and ideas you can use. Join other leaders and subscribe to The Evolution Partners newsletter
https://evolutionpartners.com.au/subscribe/ 

Books – Learn more about our books https://evolutionpartners.com.au/books/
Made to Thrive: The practical, prescriptive guide on how to be a great CEO 
Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process. 
Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster.

Follow me:
on https://au.linkedin.com/in/bradleygiles
on https://twitter.com/Evolution_Perth 

Enjoying the show? Leave a review 

Support the show: https://www.facebook.com/evolutionpartnersperth

See omnystudio.com/listener for privacy information.

Putting people at the centre of business is the hallmark of the Small Giants community – leaders who choose to be great instead of big. Jean Moncrieff, who stepped into the role of community head in 2025, shares how values-driven leadership transformed his own business and why it continues to shape a global network of purpose-led entrepreneurs. 

A longtime member turned coach, Jean discusses the origin of Small Giants, the importance of community, and how businesses are embracing alternative ownership models like ESOPs and employee ownership trusts. He explains the power of vulnerability, the impact of intentional leadership, and how younger generations are reshaping expectations around purpose at work. 

Takeaways  

• True leadership begins with vulnerability, intentionality, and a clear sense of purpose. 
• Employee ownership models help preserve company soul and legacy through succession. 
• Values aren’t posters – they’re filters for decisions, culture, and everyday operations. 
• Mindset shifts in founders often unlock growth and sustainable business transformation. 
• Younger generations are drawn to purpose-driven workplaces that reflect their values. 
• Community creates resilience – leaders thrive when they’re not building alone. 
• Succession planning is strongest when leaders focus on people, not just profit. 
• Great businesses are built by founders who let go and empower others. 

Follow Jean Moncrieff
https://smallgiants.org/
https://www.linkedin.com/in/jeanmoncrieff/ 

Books recommended on this episode
The AI-Driven Leader: Harnessing AI to Make Faster, Smarter Decisions by Geoff Woods https://amzn.to/3H2YFHm
Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition by Bo Burlingham https://amzn.to/45dyeGQ 

Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners 

Newsletter – each week I share interesting insights, articles and ideas you can use. Join other leaders and subscribe to The Evolution Partners newsletter
https://evolutionpartners.com.au/subscribe/ 

Books – Learn more about our books https://evolutionpartners.com.au/books/
Made to Thrive: The practical, prescriptive guide on how to be a great CEO 
Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process. 
Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster. 

Follow me: 
on https://au.linkedin.com/in/bradleygiles
on https://twitter.com/Evolution_Perth 

Enjoying the show? Leave a review 

Support the show: https://www.facebook.com/evolutionpartnersperth

See omnystudio.com/listener for privacy information.

Cash isn’t just a by-product of profit, it’s the lifeblood of every business. Yet many leaders chase revenue and focus on profit while overlooking the numbers that truly matter. Alan Miltz explains why understanding cash flow is the key to building stronger, more valuable companies. 

Alan is the co-founder of Cashflow Story, software used by tens of thousands of businesses in more than 90 countries, and he sits on 15 company boards. With more than 30 years’ experience helping CEOs and boards “speak the language of cash,” he’s become a global authority on turning numbers into strategy. 

Alan reveals how small shifts in pricing, margins, and working capital can dramatically transform results. 

Takeaways  

• Small 1% changes in pricing, margins, or working capital can transform results. 
• Revenue is vanity, profit is sanity, but cash is always king. 
• Most CEOs only master profit, yet fail to understand their cash story. 
• Growth often drains cash faster than it generates profit, leaving businesses vulnerable. 
• Sustainable growth requires balancing profit, working capital, overheads, and cash flow management. 
• Banks value cash flow more than profit – understanding this strengthens business partnerships. 
• A better business predicts, delegates, and repeats simple cash-driven improvements consistently over time. 

Follow Alan Miltz
https://www.alanmiltz.com/
https://cashflowstory.com/ 

Books on this episode
Scaling Up co-authored by Alan Miltz https://scalingup.com/book/
Good to Great by Jim Collins https://scalingup.com/book/ 

Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners 

Newsletter – each week I share interesting insights, articles and ideas you can use. Join other leaders and subscribe to The Evolution Partners newsletter https://evolutionpartners.com.au/subscribe/ 

Books – Learn more about our books https://evolutionpartners.com.au/books/
Made to Thrive: The practical, prescriptive guide on how to be a great CEO 
Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process. 
Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster. 

Follow me:
on https://au.linkedin.com/in/bradleygiles
on https://twitter.com/Evolution_Perth 

Enjoying the show? Leave a review 

Support the show: https://www.facebook.com/evolutionpartnersperth

See omnystudio.com/listener for privacy information.

Great teams don’t happen by accident – they’re built through intentional coaching, clarity, and culture. Leadership coach and best-selling author Mike Goldman returns to explore the deeper drivers of team performance and why growing your people is the most powerful way to grow your business. 

Drawing on decades of experience, Mike unpacks a practical five-step framework to strengthen your team, boost engagement, and drive results. From ditching outdated performance reviews to investing more in your high performers, he explains what truly makes a difference and how to measure it. 

Takeaways 

• Great leaders prioritise growing people as the key to sustainable business growth. 
• Performance management must evolve beyond outdated reviews to meaningful, ongoing coaching conversations. 
• High performers need investment, challenge and growth – or risk disengaging or leaving entirely. 
• Most leaders over-invest in low performers and underinvest in their top talent. 
• Culture fit is as critical to performance as productivity and technical skills. 
• Weekly one-on-ones focused on coaching and accountability outperform traditional review cycles. 
• Labels like “A player” can limit how leaders develop and support individuals. 
• Talent density is measurable – and improving it directly improves team performance and profit. 

Mike was previously on episode 4 of The Evolution Partners podcast. Please listen here:  https://evolutionpartners.com.au/podcast/03-building-a-breakthrough-leadership-team-with-mike-goldman/ 

Follow Mike Goldman
https://www.mike-goldman.com/
https://strengthoftalent.com/ 

Books on this episode
The Strength of Talent: How to Grow Your People to Grow Your Profit by Mike Goldman https://www.amazon.com/Strength-Talent-Grow-People-Profit/dp/1774585855
The Coaching Habit by Michael Bungay Stanier  https://amzn.to/4eA6TD8 

Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners 

Newsletter – each week I share interesting insights, articles and ideas you can use. Join other leaders and subscribe to The Evolution Partners newsletter  https://evolutionpartners.com.au/subscribe/ 

Books – Learn more about our books https://evolutionpartners.com.au/books/
Made to Thrive: The practical, prescriptive guide on how to be a great CEO 
Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process. 
Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster. 

Follow me:
on https://au.linkedin.com/in/bradleygiles
on https://twitter.com/Evolution_Perth 

Enjoying the show? Leave a review 

Support the show: https://www.facebook.com/evolutionpartnersperth

See omnystudio.com/listener for privacy information.

True success comes from aligning purpose, values, and peace—not just chasing profit. Keith Roberts blends ancient Buddhist wisdom with modern business strategy to help entrepreneurs lead with clarity and intention. Through the Oak Journal, he offers tools rooted in the Four Noble Truths and the Eightfold Path to guide intentional living and ethical leadership. 

Keith shares how understanding suffering, embracing accountability, and letting go of ego can radically shift how we lead and live. His approach encourages leaders to prioritise time, peace, and purpose – building better businesses by focusing on what truly matters rather than just revenue or growth. 

Takeaways 

• Ancient Buddhist principles can guide modern entrepreneurs through uncertainty and challenge. 
• Daily reflection, meditation, and journaling create space for clarity and intentional action. 
• Right livelihood means making money without compromising values or causing harm. 
• Understanding suffering helps leaders face setbacks with resilience and perspective. 
• Core values must be authentic, lived, and protected – even when money is at stake. 
• Letting go of ego opens the door to more meaningful leadership growth. 
• Time and freedom – not revenue – are the ultimate measures of wealth and success. 

Follow Keith Roberts
https://keithrobertsiii.com/
https://www.youtube.com/c/OakJournalMethod
https://www.instagram.com/theoakjournalmethod/
https://www.linkedin.com/in/zenman/ 

Books on this episode
The Zen of Business: Ancient Wisdom to Help Modern Leaders Lead with Intention, Clarity, and Purpose by Keith Roberts https://amzn.to/3I7k1n5
The Eternal Flame: Ancient Wisdom for Today's Modern Leader by Keith Roberts 
https://amzn.to/4lzsfD2 

How to Win Friends and Influence People by Dale Carnegie https://amzn.to/40y1eaL
Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners 

Newsletter – each week I share interesting insights, articles and ideas you can use. Join other leaders and subscribe to The Evolution Partners newsletter https://evolutionpartners.com.au/subscribe/ 

Books – Learn more about our books https://evolutionpartners.com.au/books/
Made to Thrive: The practical, prescriptive guide on how to be a great CEO 
Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process. 
Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster. 

Follow me:
on https://au.linkedin.com/in/bradleygiles
on https://twitter.com/Evolution_Perth 

Enjoying the show? Leave a review 

Support the show: https://www.facebook.com/evolutionpartnersperth

See omnystudio.com/listener for privacy information.

AI and demographic shifts are transforming business faster than ever, demanding relentless execution, constant adaptation, and a focus on capturing market share over simply chasing growth. That’s according to Greg Crabtree, a speaker, entrepreneur, and author known for helping business owners gain financial clarity and scale profitably. 

Drawing on data from 100 mid-market U.S. companies, Greg reveals the economy is flatter than official reports suggest, with necessary businesses growing while discretionary ones decline. AI is rapidly replacing jobs, challenging traditional business models and creating a unique “street-fighter economy” focused on market share, not growth. 

Greg advises leaders to plan quarterly, prioritise execution, and build strong moats around their companies. He also warns that as AI compresses margins, businesses must adapt faster than ever, combining profitability discipline with the agility to rethink strategies in a changing landscape. 

Takeaways  

• AI is replacing jobs faster than expected, reshaping business and workforce dynamics globally. 
• Economic growth is flat, with necessary businesses thriving and discretionary ones struggling significantly. 
• Mid-market companies must prioritise execution and market share over chasing continuous growth. 
• Quarterly deep planning sessions are essential to stay ahead in this fast-changing economy. 
• Strong company culture now directly drives profitability and market share like never before. 
• Debt reliance is risky; disciplined profitability generates the best long-term financial resilience. 
• AI democratises capabilities, allowing small businesses to outpace larger firms with focused innovation. 
• Demographic decline limits growth, forcing businesses to optimise operations and defend their market position. 

Greg was previously on episode 12 of The Evolution Partners podcast. You can listen here: https://open.spotify.com/episode/7EnYdhakoFOHqz4ab0lGqQ?si=DUJGxjxKT2S9ODwoOnzxog 

Follow Greg Crabtree
https://www.simplenumberscri.com/
https://www.linkedin.com/company/simplenumberscri/ 
https://www.facebook.com/CRISimpleNumbers 
https://x.com/SimpleNumbrsCRI 
https://www.instagram.com/crisimplenumbers/ 

Greg’s Books
Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential https://amzn.to/4a70X0I 
Simple Numbers 2.0 - Rules for Smart Scaling: A Play by Play Analysis for Pure Growth https://amzn.to/4bkMwXP 

Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners 

Newsletter – each week I share interesting insights, articles and ideas you can use. Join other leaders and subscribe to The Evolution Partners newsletter https://evolutionpartners.com.au/subscribe/ 

Books – Learn more about our books https://evolutionpartners.com.au/books/
Made to Thrive: The practical, prescriptive guide on how to be a great CEO 
Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process. 
Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster.

Follow me:
on https://au.linkedin.com/in/bradleygiles
on https://twitter.com/Evolution_Perth 

Enjoying the show? Leave a review 

Support the show: https://www.facebook.com/evolutionpartnersperth

See omnystudio.com/listener for privacy information.

Jason Ross, co-founder of Time Under Tension, Australia’s first generative AI experience agency, explores the rapid evolution of AI and its transformative impact on business. He discusses how AI agents are already automating complex workflows, assisting with hiring, and redefining customer interactions. 

Jason outlines the importance of engaging entire teams in AI adoption, prioritising education and experimentation over fear. He also explains how companies can minimise hallucinations by combining intent detection with trusted data sources. Reflecting on exponential progress, he highlights why creativity and curiosity will determine success in an AI-enabled future. 

Takeaways 

• AI thrives when entire teams learn, explore, and experiment together openly. 
• Generative AI agents automate workflows, boosting productivity across many business areas. 
• Combining intent recognition and trusted data reduces hallucinations in AI applications. 
• Exponential AI growth requires creativity and curiosity over prediction and caution. 
• Employees already use AI, highlighting the need for structured training programs. 
• Successful businesses identify and test AI use cases before competitors do. 
• Voice and video avatars create fresh ways to engage customers effectively. 
• AI adoption demands cultural change and active participation across all business levels. 

Follow Jason Ross
https://www.timeundertension.ai/
https://www.linkedin.com/in/jsnrss/
https://timeundertension.substack.com/ 

Books on this episode
Co-Intelligence: Living and Working with AI by Ethan Mollick https://amzn.to/4khOnk5

AI-related websites mentioned on this episode 
AI 2027 https://ai-2027.com/
HeyGen (AI-generated videos) https://www.heygen.com/ 

Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners 

Newsletter – each week I share interesting insights, articles and ideas you can use. Join other leaders and subscribe to The Evolution Partners newsletter https://evolutionpartners.com.au/subscribe/ 

Books – Learn more about our books https://evolutionpartners.com.au/books/ 

Made to Thrive: The practical, prescriptive guide on how to be a great CEO 

Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process. 

Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster.  

Follow me:
on https://au.linkedin.com/in/bradleygiles
on https://twitter.com/Evolution_Perth 

Enjoying the show? Leave a review 

Support the show: https://www.facebook.com/evolutionpartnersperth

See omnystudio.com/listener for privacy information.

Mark Green is a globally recognised leadership coach, author and speaker who works with CEOs and executive teams to build accountable, high-performing cultures. Mark shares why fear – whether driven by ego, scarcity or failure – is the biggest hidden blocker to performance and accountability.

He outlines the three elements of accountability, the power of role clarity, and how tolerating underperformance can erode credibility and culture. Mark also explores the transformation that happens when leaders stop trying to be liked and instead focus on being respected. From feedback to core values, he explains how great leaders lead by example – and why empathy, not ego, is the foundation of real leadership.

Takeaways

• Leaders must confront fear – of ego, scarcity or failure – to unlock their own and others’ potential.
• What a leader tolerates sets the standard for culture, performance and team behaviour.
• Clarity around role outcomes transforms vague expectations into accountability and measurable results.
• Accountability begins with leaders who consistently model the behaviours they expect from their teams.
• Feedback should be frequent, constructive and normalised – not reserved for annual reviews or crisis moments.
• Raising expectations often inspires higher performance, not lower morale, when communicated with purpose and clarity.
• Tolerating toxic high-performers undermines trust, morale and long-term organisational health.
• Course correction through small, regular feedback prevents larger issues and builds a culture of continuous improvement.

Follow Mark Green
https://mark-green.com/
https://www.linkedin.com/in/coachmarkgreen/ 

Books on this episode
Creating a Culture of Accountability by Mark Green https://amzn.asia/d/ftBa0FJ
Activators: A CEO’s Guide to Clearer Thinking and Getting Things Done by Mark Green https://amzn.asia/d/8a1JaXr 

A podcast which Mark recommends: 
The Knowledge Project with Shane Parrish  https://open.spotify.com/show/1VyK52NSZHaDKeMJzT4TSM 

Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners 

Newsletter – each week I share interesting insights, articles and ideas you can use. Join other leaders and subscribe to The Evolution Partners newsletter https://evolutionpartners.com.au/subscribe/ 

Books – Learn more about our books https://evolutionpartners.com.au/books/ 

Made to Thrive: The practical, prescriptive guide on how to be a great CEO 

Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process. 

Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster. 

Follow me:
on https://au.linkedin.com/in/bradleygiles
on https://twitter.com/Evolution_Perth 

Enjoying the show? Leave a review 

Support the show: https://www.facebook.com/evolutionpartnersperth

See omnystudio.com/listener for privacy information.

Travis Luther is a sociologist and entrepreneur who spent a year interviewing terminally ill individuals – many of them fellow entrepreneurs – to uncover what really matters when people confront their own mortality. The result is a set of powerful life lessons drawn from those facing the end: live authentically, act with urgency, and define success on your own terms. 

Travis also created the Time Traveller Method, a framework to help people move beyond past trauma and live with greater purpose. He shares insights on closing the gap between our lived and unlived lives, the emotional cost of denying our true selves, and how confronting death can inspire deeper presence, connection, and clarity about what matters most. 

Takeaways 

• Live with urgency by accepting that time is finite and tomorrow is never guaranteed. 
• Redefine success based on meaning and personal values, not money, metrics, or external expectations. 
• Bridge the gap between who you are and who you hoped you’d become. 
• Tell the truth about what you want without apology, explanation or delay. 
• Let go of roles and relationships that no longer serve your wellbeing or identity. 
• Love like you’re leaving – fully, openly, and without reservation. 
• Stress from living inauthentically can have a real and lasting impact on physical health. 
• Design a simpler life focused on fewer, more meaningful priorities that reflect your true self. 

Follow Travis Luther
https://travisluther.com/ 
https://www.linkedin.com/in/travisluther/ 
https://www.youtube.com/@TravisLutherMA 
https://x.com/travisluther 
https://www.facebook.com/travisscottluther/# 
https://www.instagram.com/travisscottluther/ 

Books on this episode
Travis’s book, What We Learn When We Learn We Are Dying, will be released late July 2025. 
Endurance: Shackleton's Incredible Voyage by Alfred Lansing https://amzn.to/4jSD5Tq 

Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners 

Newsletter – each week I share interesting insights, articles and ideas you can use. Join other leaders and subscribe to The Evolution Partners newsletter https://evolutionpartners.com.au/subscribe/ 

Books – Learn more about our books https://evolutionpartners.com.au/books/
Made to Thrive: The practical, prescriptive guide on how to be a great CEO 
Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process. 
Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster. 

Follow me:
on https://au.linkedin.com/in/bradleygiles
on https://twitter.com/Evolution_Perth 

Enjoying the show? Leave a review 

Support the show: https://www.facebook.com/evolutionpartnersperth

See omnystudio.com/listener for privacy information.