The Evolution Partners

The Evolution Partners

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The Evolution Partners episodes

  • E57 | The Family Business Manifesto with Mike Mirau

    Family businesses succeed when leaders set clear expectations, treat everyone equally, and separate family roles from business responsibilities with disciplined accountability. Mike Moreau shares insights from decades of coaching and his own experience running a family business. Mike is the founder of Proactive Leadership Group, where he’s helped over 1000 companies build healthier, more scalable organisations.

    Mike explains why assumptions, special treatment, and unclear roles create conflict and dysfunction. He outlines his five keys to success, including defining values, clarifying expectations, and maintaining candid communication. He also discusses succession planning and why it’s critical to confirm the next generation truly wants to lead. Consistent reviews and scorecards keep everyone aligned. 

    Takeaways 

    • Family businesses struggle when roles and expectations are unclear or assumed. 
    • Treat family employees equally to build respect and maintain healthy work dynamics. 
    • Define clear roles, responsibilities, and expectations to avoid conflict and confusion. 
    • Quarterly reviews and scorecards keep accountability high and performance transparent. 
    • Start succession planning early and confirm heirs truly want leadership roles. 
    • Special treatment for family breeds resentment and undermines team morale over time. 
    • Core values and clear behaviours help align everyone around a shared culture. 
    • Make improvements systematically and give yourself grace to avoid feeling overwhelmed. 

    Mike was on also on Episode 13 of The Evolution Podcast:  https://evolutionpartners.com.au/podcast/013-the-importance-of-a-coach-with-mike-mirau/ 

    Follow Mike Mirau
    https://www.resultsimproved.com/ 

    Books on this episode
    The Family Business Manifesto by Michael Mirau https://amzn.asia/d/4Z4XMDp
    Reset: How to change what’s not working by Dan Heath https://amzn.asia/d/azS24uY

    Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners 

    Newsletter – each week I share interesting insights, articles and ideas you can use. Join other leaders and subscribe to The Evolution Partners newsletter https://evolutionpartners.com.au/subscribe/ 

    Books – Learn more about our books https://evolutionpartners.com.au/books/
    Made to Thrive: The practical, prescriptive guide on how to be a great CEO
    Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process.
    Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster. 

    Follow me:
    on https://au.linkedin.com/in/bradleygiles
    on https://twitter.com/Evolution_Perth 

    Enjoying the show? Leave a review 

    Support the show: https://www.facebook.com/evolutionpartnersperth

    See omnystudio.com/listener for privacy information.

    40 min
  • E56 | Systems and AI Champion with David Jenyns

    David Jenyns is an Australian entrepreneur, author, and systems expert who founded SYSTEMology to help business owners free themselves from daily operations. After successfully systemising himself out of his digital agency in 2016, he now leads a global movement focused on building scalable, process-driven businesses. 

    David first appeared back in episode 10, outlining his SYSTEMology framework. He returns to take systemisation to the next level. He explains how AI has removed major bottlenecks in documentation and accelerated implementation across all departments. 

    David breaks down the qualities of a great systems champion, why systemisation is more critical than ever, and how it frees founders to work on the business, not in it. David shows how smart systems build better, more scalable, and ultimately more valuable businesses. 

    Takeaways 

    • Systemisation frees founders to lead strategically instead of being stuck in daily business operations. 
    • A systems champion drives documentation, adoption, and improvement without relying on the business owner. 
    • AI accelerates systemisation by removing the friction of manual documentation and process extraction. 
    • Great systems champions are naturally organised, detail-oriented, and have the capacity to follow through. 
    • Systemisation begins with capturing what works – not perfecting it – so processes become repeatable and scalable. 
    • Documentation alone isn’t systemisation; habits, accountability, and adoption complete the loop. 
    • Resistance to systems often stems from unclear ownership, lack of clarity, or poor cultural reinforcement. 
    • Businesses that embrace systems and AI simultaneously gain speed, scalability, and resilience against disruption. 

    David Jenyns was on Episode 10 of The Evolution Podcast: https://evolutionpartners.com.au/podcast/010-implementing-systems-to-enable-growth-with-david-jenyns-systemology/ 

    Follow David Jenyns
    https://www.systemology.com/  
    https://www.systemhub.com/  
    https://www.davidjenyns.com/  
    https://www.facebook.com/davidjenyns  
    https://twitter.com/davidjenyns  

    Books on this episode
    Systems Champion by David Jenyns 
    SYSTEMology by David Jenyns https://www.systemology.com/book/
    Lean Marketing with Allan Dib https://amzn.asia/d/6j2gyui 

    Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners 

    Newsletter – each week I share interesting insights, articles and ideas you can use. Join other leaders and subscribe to The Evolution Partners newsletter https://evolutionpartners.com.au/subscribe/ 

    Books – Learn more about our books https://evolutionpartners.com.au/books/
    Made to Thrive: The practical, prescriptive guide on how to be a great CEO
    Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process.
    Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster. 

    Follow me:
    on https://au.linkedin.com/in/bradleygiles  
    on https://twitter.com/Evolution_Perth  

    Enjoying the show? Leave a review 

    Support the show: https://www.facebook.com/evolutionpartnersperth

    See omnystudio.com/listener for privacy information.

    42 min
  • E55 | Proximity and Outthinking the Competition with Kaihan Krippendorf

    Kaihan Krippendorf, former McKinsey consultant and founder of OutThinker Networks, has helped global companies generate over $3 billion in new revenue through strategic innovation. 

    Drawing from ancient Chinese stratagems, his work reveals timeless principles behind modern business tactics. Kaihan discusses how AI is accelerating strategic cycles, reshaping product-market fit, and empowering organisations to experiment faster. He sees employee-centric cultures as the next competitive frontier and urges mid-market firms to rethink value delivery in a digital age. His message: better businesses adapt quickly, think differently, and empower people at every level. 

    Takeaways  

    • Strategy is less about fixed plans and more about adaptability and optionality in uncertain environments. 
    • Breakthrough ideas often come from ancient patterns, not entirely new strategic concepts. 
    • Getting closer to the point of customer-demand creates an unmatched competitive advantage. 
    • AI accelerates every stage of strategy, from ideation to execution and market feedback. 
    • Culture and employee engagement are becoming as critical as customer focus in strategic success. 
    • Mid-market companies can outthink competitors by moving faster, not by being bigger. 
    • Empowering employees with entrepreneurial freedom dramatically improves retention, innovation, and financial performance. 
    • Digital services around a core product often carry more value than the product itself. 

    Follow Kaihan Krippendorf
    https://kaihan.net/ 
    https://www.linkedin.com/in/kaihankrippendorff/

    Kaihan Krippendorf’s books
    Proximity: How Coming Breakthroughs in Just-in-Time Transform Business, Society, and Daily Life https://amzn.to/42wIaK6  
    Outthink the Competition: How Innovative Companies and Strategists See Options Others Ignore https://amzn.to/3XZ99Na  
    Driving Innovation from Within: A Guide for Internal Entrepreneurs https://amzn.to/4imQfal  

    Books recommended
    Competition Demystified: A Radically Simplified Approach to Business Strategy by Bruce Greenwald https://amzn.to/43zSRMy  
    Americana: A 400-Year History of American Capitalism by Bhu Srinivasan https://amzn.to/4mOzyYW  

    Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners  

    Newsletter – each week I share interesting insights, articles and ideas you can use. Join other leaders and subscribe to The Evolution Partners newsletter https://evolutionpartners.com.au/subscribe/  

    Books – Learn more about our books https://evolutionpartners.com.au/books/  
    Made to Thrive: The practical, prescriptive guide on how to be a great CEO. 
    Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process. 
    Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster.  

    Follow me: 
    on https://au.linkedin.com/in/bradleygiles  
    on https://twitter.com/Evolution_Perth  

    Enjoying the show? Leave a review 

    Support the show: https://www.facebook.com/evolutionpartnersperth

    See omnystudio.com/listener for privacy information.

    48 min
  • E54 | The CEO Whisperer with Cameron Herold

    Cameron Herold – dubbed the CEO Whisperer – shares how he scaled 1800-GOT-JUNK? from $2M to $106M in six years, helped build billion-dollar companies, and founded the COO Alliance. He explains why company culture, premium pricing, and relentless PR were critical to success, and reveals why most CEOs misunderstand the COO role. 

    Cameron also discusses his entrepreneurial upbringing, how ADD and bipolar traits are superpowers for leaders, and the power of crafting and executing a “Vivid Vision.” He offers practical insights on leadership, meetings, team alignment, and AI adoption. His core message? Hustle hard, care deeply for your people, and never stop aligning your vision with action. 

    Takeaways 

    • A vivid vision aligns teams, attracts talent, and drives momentum toward a shared future. 
    • The right COO complements a CEO’s weaknesses and evolves with the company’s growth stage. 
    • Most entrepreneurs underestimate how critical operational leadership is to sustainable business scaling. 
    • Mental health traits like ADHD and bipolar can become entrepreneurial superpowers when understood and embraced. 
    • Employees won’t care deeply about your company until you deeply care about their lives. 
    • Great meetings don’t suck – people just haven’t been taught how to run or attend them properly. 
    • Momentum beats perfection; ship fast, iterate often, and learn by doing instead of waiting. 

    Follow Cameron Herold
    https://cameronherold.com/
    https://www.instagram.com/cameron_herold_cooalliance/ 
    https://www.facebook.com/cameronherold/  
    https://www.linkedin.com/in/cameronherold/ 
    https://x.com/CameronHerold

    Cameron’s books
    Vivid Vision https://amzn.to/45hzdrb  
    The Second in Command: Unleash the Power of Your COO https://amzn.to/44M2r1k 
    Double Double: How to Double Your Revenue and Profit in 3 Years https://amzn.to/4dmcYlW  
    Meetings Suck https://amzn.to/3FlNEjm  
    The Miracle Morning for Entrepreneurs https://amzn.to/4jd7mfk  
    Free PR: How to Get Chased By The Press Without Hiring a PR Firm https://amzn.to/4dzmceU  

    Books recommended on this episode
    Endurance: Shackleton's Incredible Voyage by Alfred Lansing  https://amzn.to/43ySqU1  

    Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners  

    Newsletter – each week I share interesting insights, articles and ideas you can use. Join other leaders and subscribe to The Evolution Partners newsletter https://evolutionpartners.com.au/subscribe/  

    Books – Learn more about our books https://evolutionpartners.com.au/books/  
    Made to Thrive: The practical, prescriptive guide on how to be a great CEO 
    Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process. 
    Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster.  

    Follow me: 
    on https://au.linkedin.com/in/bradleygiles  
    on https://twitter.com/Evolution_Perth  

    Enjoying the show? Leave a review. 

    Support the show: https://www.facebook.com/evolutionpartnersperth

    See omnystudio.com/listener for privacy information.

    51 min
  • E53 | How to Build a Billion-Dollar Business with Purpose and Profit with Radek Sali

    Radek Sali transformed Swisse Wellness from a $13 million operation into a $650 million global brand, ultimately selling it for $2.1 billion. Radek shares the deeply personal and professional journey behind that success – from his upbringing with pioneering health-focused parents to the burnout that followed the deal. 

    He reveals the cultural principles and brave decisions that fuelled Swisse’s growth, the lessons he learned through failure, and why purpose, passion and profit are inseparable in building enduring businesses. Now at the helm of impact-driven investment firm Light Warrior, Radek explains why values-led companies aren’t just ethical – they’re more effective. 

    Takeaways 

    • Culture is the ultimate competitive advantage no competitor can easily replicate. 
    • Burnout often hits after success, not during the sprint to it. 
    • Purpose, passion and profit must coexist for sustainable business growth. 
    • Wellness is the foundation of performance, resilience and clear-headed leadership. 
    • Therapy and meditation unlock clarity, calm and long-term decision-making power. 
    • Work-life balance is outdated – embrace meaningful work-life integration instead. 
    • Brave cultural shifts enable scalability and empower high-performance teams. 
    • Success without soul isn’t success – values must guide every business decision. 

    Follow Radek Sali 
    https://www.linkedin.com/in/radeksali/  

    Books on this episode
    How to Build a Billion-Dollar Business by Radek Sali https://amzn.to/4djcMnp
    The Surrender Experiment by Michael A. Singer https://amzn.asia/d/6zEq0ZK 

    Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners 

    Newsletter – each week I share interesting insights, articles and ideas you can use. Join other leaders and subscribe to The Evolution Partners newsletter https://evolutionpartners.com.au/subscribe/ 

    Books – Learn more about our books https://evolutionpartners.com.au/books/ 

    Made to Thrive: The practical, prescriptive guide on how to be a great CEO 

    Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process. 

    Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster. 

    Follow me:
    on https://au.linkedin.com/in/bradleygiles
    on https://twitter.com/Evolution_Perth  

    Enjoying the show? Leave a review.

    Support the show: https://www.facebook.com/evolutionpartnersperth

    See omnystudio.com/listener for privacy information.

    45 min
  • E52 | The Intersection of Emotional Intelligence and Leadership with Jim Grant

    Jim Grant has more than 25 years’ experience helping executives across Australia build emotionally intelligent, high-performing teams. Jim explains why real coaching starts with self-awareness – not strategy – and how diagnostics like the MSCEIT tool can transform leadership effectiveness. 

    Jim challenges surface-level leadership advice, advocating for obsessive clarity, vulnerability-based trust, and feedback as daily practice. He unpacks what separates professional coaches from amateurs, explores how fear and anxiety drive poor leadership behaviours, and highlights why emotional intelligence – measured, not assumed – is a critical asset in the AI era. 

    Takeaways 

    • Self-awareness must come before strategy for leadership to be effective. 
    • Emotional intelligence is a measurable ability, not a personality trait. 
    • Real coaching isn’t advice-giving – it’s facilitating behaviour change through deep listening. 
    • Amateur coaches focus on problems; professionals guide toward solutions and growth. 
    • Clarity is a leadership responsibility, not a one-time communication event. 
    • Vulnerability-based trust is the foundation of any high-performing team. 
    • Leaders must learn to read the room and manage emotional dynamics. 
    • Fear and anxiety often drive micromanagement and ineffective leadership behaviours. 

    Follow Jim Grant
    https://www.jimgrant.com.au/

    Books on this episode
    Jim Grant’s workbooks and leadership tools: https://www.jimgrant.com.au/online-store/ 
    Emotional Agility by Susan David https://amzn.to/4kqAiBz  
    Love, Hope and Leadership by Gary Burnison https://amzn.to/3FawXr5  

    Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners  

    Newsletter – each week I share interesting insights, articles and ideas you can use. Join other leaders and subscribe to The Evolution Partners newsletter https://evolutionpartners.com.au/subscribe/  

    Books – Learn more about our books https://evolutionpartners.com.au/books/  
    Made to Thrive: The practical, prescriptive guide on how to be a great CEO 
    Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process. 
    Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster.  

    Follow me: 
    on https://au.linkedin.com/in/bradleygiles  
    on https://twitter.com/Evolution_Perth  
    Enjoying the show? Leave a review 

    Support the show: https://www.facebook.com/evolutionpartnersperth

    See omnystudio.com/listener for privacy information.

    46 min
  • E51 | Someone has to be the most expensive, why not you? with Andrew Griffiths

    Andrew Griffiths, Australia’s leading small business author and global speaker, urges entrepreneurs to charge what they’re worth by building businesses of substance, not stress. Drawing from a life shaped by hardship and hustle, Andrew shares how he went from a struggling dive shop owner to a confident global mentor. 

    Andrew explores the dangers of a poverty mindset, the trap of competing on price, and the power of narrowing your customer base. He says confidence, not just product, is what sells – and differentiation is key. Andrew’s message is clear: businesses that deeply connect with their customers, prioritise value over volume, and own their worth are the ones that thrive in uncertain times. 

    Takeaways 

    • Charge what you’re worth by valuing your expertise and unique contribution. 
    • Poverty mindsets lead to undercharging and unsustainable, stress-filled businesses. 
    • Narrow your customer base to sharpen your message and increase loyalty. 
    • Customers pay more for trust, consistency, and a better overall experience. 
    • Differentiation beats price-cutting in building long-term business resilience and value. 
    • Confidence sells – more than product features or technical knowledge ever will. 
    • Businesses that prioritise customer proximity build stronger, future-proof relationships. 
    • Being the most expensive requires being the best in every detail. 

    Follow Andrew Griffiths
    https://www.andrewgriffiths.com.au/  
    https://www.linkedin.com/in/griffithsandrew/  
    https://www.facebook.com/andrew.griffiths.165  

    Andrew's books
    Someone Has to Be the Most Expensive – Why Not Make It You? https://amzn.to/42WfXy6  

    Business Over Breakfast  https://amzn.to/4k9LWAq  
    The Me Myth – What do you mean it’s not all about me? https://amzn.to/4deOjj2  
    The Big Book of Small Business https://amzn.to/4mjDEIm  
    Bulletproof Your Business Now https://amzn.to/4mdnsrX  
    Secrets to Building a Winning Business https://amzn.to/456nwU4  
    101 Ways to Market Your Business https://amzn.to/4jV015c  
    101 Ways to Advertise Your Business https://amzn.to/4didstx  
    101 Ways to Really Satisfy Your Customers https://amzn.to/4msoxfI  
    101 Ways to Boost Your Business https://amzn.to/456nr2I  
    101 Ways to Have a Business and a Life https://amzn.to/3YFNAS9  
    101 Ways to Build a Successful Network Marketing Business https://amzn.to/3EZ0jsz  
    101 Ways to Sell More of Anything to Anyone https://amzn.to/43hz0lf  
    101 Secrets to Building a Winning Business  https://amzn.to/4mcFHxB

    Books recommended on this episode:
    Building a StoryBrand 2.0 by Donald Miller https://amzn.to/4j5I6aF  
    How to Win Friends and Influence People by Dale Carnegie  https://amzn.to/43e6wZF 

    Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners  

    Newsletter – each week I share interesting insights, articles and ideas you can use. Join other leaders and subscribe to The Evolution Partners newsletter https://evolutionpartners.com.au/subscribe/  

    Books – Learn more about our books https://evolutionpartners.com.au/books/  
    Made to Thrive: The practical, prescriptive guide on how to be a great CEO
    Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process. 
    Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster.

    Follow me: 
    on https://au.linkedin.com/in/bradleygiles  
    on https://twitter.com/Evolution_Perth  

    Enjoying the show? Leave a review 

    Support the show: https://www.facebook.com/evolutionpartnersperth

    See omnystudio.com/listener for privacy information.

    41 min
  • E50 | Plastic Bank and the currency of hope with David Katz

    Plastic Bank transforms plastic waste into currency, creating a powerful solution to two global issues: ocean pollution and poverty. Founded by David Katz, the organisation operates in over 700 communities, empowering 57,000+ families to exchange discarded plastic for life essentials like school tuition, clean water, and medical care. Katz’s vision goes beyond profit – it’s about building a for-prosperity ecosystem where everyone benefits, from collectors in developing nations to global brands seeking ethical supply chains. 

    David Katz challenges the way we think about plastic, poverty, and value. He argues that the issue isn’t the material, but our mindset – poverty is what drives pollution, not plastic itself. He describes a powerful shift when people see plastic as money, a means to access clean water, school tuition, and hope. He speaks passionately about building a “for-prosperity” business where everyone benefits, not just shareholders. He urges us to live into our vision, to be the change rather than wait for it. His message is clear: real transformation starts with how we choose to think. 

    Takeaways 

    • Financial inclusion allows collectors to access microloans and build creditworthiness. 
    • Poverty, not plastic, is the root cause of ocean pollution. 
    • Prosperity comes when everyone in the system wins together. 
    • Real change starts with shifting mindset, not just materials. 
    • Authentic vision inspires others to step into their own greatness. 
    • You can’t donate your way out of poverty—it must be solved. 
    • Prioritise prosperity for all over traditional profit-driven business models. 
    • Shifting mindsets reveals plastic’s value and creates long-term regenerative change. 

    Follow David Katz
    https://plasticbank.com/ 
    https://www.linkedin.com/in/david-katz-4b66178/ 

    David’s TED Talk, ‘The Solution to Ocean Plastic’: 
    https://www.ted.com/talks/david_katz_the_surprising_solution_to_ocean_plastic

    Books on this episode 
    The 7 Habits of Highly Effective People by Stephen R Covey https://amzn.to/4cK8aGV

    Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners

    Newsletter – each week I share interesting insights, articles and ideas you can use. Join other leaders and subscribe to The Evolution Partners newsletter https://evolutionpartners.com.au/subscribe/ 

    Books – Learn more about our books https://evolutionpartners.com.au/books/
    Made to Thrive: The practical, prescriptive guide on how to be a great CEO. 
    Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process. 
    Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster.

    Follow me:
    on https://au.linkedin.com/in/bradleygiles
    on https://twitter.com/Evolution_Perth

    Enjoying the show? Leave a review 

    Support the show: https://www.facebook.com/evolutionpartnersperth

    See omnystudio.com/listener for privacy information.

    49 min
  • E49 | Rethinking Two Weeks’ Notice with Robert Glazer

    Robert Glazer is a best-selling author, speaker, and founder of the award-winning agency, Acceleration Partners. He challenges the outdated model of employee exits. Drawing from his experience building a values-driven, remote-first company, Robert introduces the Open Transition Program – a bold, trust-based approach to offboarding that creates better outcomes for both employers and employees. 

    Robert outlines four key principles: psychological safety, honest communication, mutual benefit, and respect. He illustrates how early and open conversations can prevent toxic exits and foster productive alumni relationships. He also outlines how his capacity-building framework supports healthier transitions by developing better people, not just better workers. 

    For leaders still clinging to longevity as a marker of loyalty, Robert offers a fresh lens – one that sees employment as a shared journey rather than a lifelong contract. 

    Takeaways 

    • Psychological safety enables honest conversations before performance issues spiral out of control. 
    • Open Transition Program reframes exits as collaborative, respectful, and strategically planned departures. 
    • Most people can handle the truth—they just rarely hear it early. 
    • Exit conversations improve when framed with empathy, clarity, and mutual benefit. 
    • The two-weeks’ notice model is outdated and often causes organisational harm. 
    • Toxic exits often stem from poor communication, not bad intentions or people. 
    • Employees who leave well can become future advocates or even return. 
    • Clarity and check-ins prevent resentment, surprise firings, and emotional fallout on both sides. 
    • Treating departures like expiring contracts normalises change and strengthens professional relationships long-term. 

    Follow Robert Glazer
    https://robertglazer.com/ 

    Books on this episode
    Rethinking Two Weeks' Notice: Changing the Way Employees Leave Companies for the Better by Robert Glazer https://amzn.to/4i636xE
    Elevate: Push Beyond Your Limits and Unlock Success in Yourself and Others by Robert Glazer https://amzn.to/3R3IjQf
    Mistakes Were Made (but Not By Me) by Carol Tavris https://amzn.to/44fy4Qp 

    Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners 

    Newsletter – each week I share interesting insights, articles and ideas you can use. Join other leaders and subscribe to The Evolution Partners newsletter https://evolutionpartners.com.au/subscribe/ 

    Books – Learn more about our books https://evolutionpartners.com.au/books/
    Made to Thrive: The practical, prescriptive guide on how to be a great CEO 
    Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process. 
    Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster. 

    Follow me:
    on https://au.linkedin.com/in/bradleygiles
    on https://twitter.com/Evolution_Perth

    Enjoying the show? Leave a review 

    Support the show: https://www.facebook.com/evolutionpartnersperth

    See omnystudio.com/listener for privacy information.

    32 min
  • E48 | Selling with authenticity and integrity with Larry Levine

    Larry Levine is a passionate advocate for authenticity in sales. With more than 30 years in B2B tech sales, Larry shares how his early struggles selling copiers led to a revelation: authentic, client-centred relationships build lasting success. 

    Instead of mimicking others, he asked customers what they valued – and built his career by doing the opposite of typical sales reps. Larry says that real sales success happens after the deal, through meaningful value, trust, and consistent, caring follow-up. 

    He warns against transactional mindsets, encourages heart-centred leadership, and believes soft skills drive hard dollars. Larry’s message is clear: in a post-trust world, the most powerful sales tool isn’t AI or slick talk – it’s the genuine human heart. 

    Takeaways 

    • Building trust starts with putting the customer first, not the product. 
    • Long-term relationships grow from post-sale actions, not just closing deals. 
    • Empty suits focus on transactions; professionals focus on people. 
    • Soft skills are the real drivers of revenue and loyalty. 
    • Customers sense sincerity – make it about them, not you. 
    • Discipline in follow-up builds credibility and deepens trust. 
    • Sales success stems from curiosity, empathy, and consistency. 
    • Genuine relationships create repeat business and lasting impact. 
    • AI can assist, but it can’t replace the human heart. 

    Follow Larry Levine
    https://sellingfromtheheart.net/
    https://www.sellingfromtheheartpodcast.com/
    https://culturefromtheheart.com/ 

    Books on this episode
    Selling from the Heart by Larry Levine https://amzn.to/41pgg3I
    Selling in a Post Trust World by Larry Levine https://amzn.to/434p7c5
    Business of Honor by Bob Hasson https://amzn.to/4c0wUKA 

    Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners 

    Newsletter – each week I share interesting insights, articles and ideas you can use. Join other leaders and subscribe to The Evolution Partners newsletter https://evolutionpartners.com.au/subscribe/ 

    Books – Learn more about our books https://evolutionpartners.com.au/books/ 

    Made to Thrive: The practical, prescriptive guide on how to be a great CEO 

    Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process. 

    Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster. 

    Follow me:
    on https://au.linkedin.com/in/bradleygiles
    on https://twitter.com/Evolution_Perth

    Enjoying the show? Leave a review 

    Support the show: https://www.facebook.com/evolutionpartnersperth

    See omnystudio.com/listener for privacy information.

    41 min

About The Evolution Partners

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A place for the world’s leading thinkers, planners and doers.