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Jeff Gomez from Starlight Runner Entertainment has a wealth of knowledge when it comes to creating stories and story worlds that resonate with and engage audiences. Lately Jeff's been championing the theory of a Collective Journey slowly taking over the role that the traditional Hero's Journey has occupied in the narratives of different media properties. In this talk we'll dive into the Collective Journey more and take an in-depth look at the Narrative Reversal - i.e., what do you do if and when the audience turns against you?
Music used in the episode:
Chris Zabriskie: Readers! Do You Read?
Mike Monello of Campfire NYC has an extensive track record of creating content that millions of people engage with, often as additions to already successful titles such as Westworld, Game of Thrones, Sense8 etc. Their latest venture, however, sees them starting out pretty much from scratch - with a horror-genre drama podcast.
Well be spending Episode 2 of The Evolving Media Podcast talking about the podcast series "Video Palace", what their strategies were and how these strategies are relatable to other producers, and where the relationship between producers and audiences might be heading in the future.
Welcome!
Music used in the episode:
Chris Zabriskie: Readers! Do You Read?
The inaugural episode of this podcast is a talk with Sandra Lehner, whom I had the pleasure of moderating a talk for at the Leipzig Networking Days, invited by Documentary Campus. In this episode we'll take a look at Generation Z - who they are, what their media habits are and how traditional media producers can hope to reach and engage with them.
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