In this episode, Kevin Hicks sits down with Jared Doerfler, founder of Hanna Golf Company, to explore his path from college golfer to launching a boutique, U.S.-based CNC-milled putter brand in Cedar Falls, Iowa. Jared shares how a background in manufacturing and a turning point in his personal life pushed him to leave a corporate VP role and bet on building something of his own within the game of golf.

Jared walks through the hands-on realities of putter manufacturing, from teaching himself CNC machining to producing just six putters a day with a small team and two Haas mills. He explains why sound and feel are central to Hanna Golf’s design philosophy, how customization plays a key role in their process, and why staying focused on putters allows the company to maintain quality and intention over rapid scale.

The conversation broadens to the state of the golf industry, touching on the post-COVID participation boom, domestic manufacturing challenges, and the growing influence of direct-to-consumer brands and storytelling through social media. Jared also discusses building an engaged audience through his Perfect Putt newsletter and the long-term value of supporting American manufacturing.

Kevin and Jared close by reflecting on the future of golf, from junior and female participation to evolving attitudes around course maintenance and culture. They explore how less rigid maintenance standards, par-3 courses, and entertainment-driven golf experiences are reshaping the game while still honoring its traditional roots.

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