In this engaging podcast interview, Jon Kiger shares his diverse background and his journey to becoming a key figure at TurfNet. From an early age, Jon was immersed in publicity and promotion—starting as a magician at age 12 and later developing a passion for media at Phillips Exeter Academy, where he managed the campus radio station. His experience in journalism and advertising shaped his approach to media sales and content creation.

Jon discusses TurfNet’s transition from print to digital, a pivotal shift in the early 2000s when the company moved its advertising focus online. This led to innovative projects, including video series like "TurfNet Tips & Tricks" and "TurfNet Goes to Ireland." His hands-on approach allowed him to connect with golf course superintendents and bring their stories to life through video.

Family plays a significant role in Jon’s journey, with his sons often assisting in video shoots and even participating in industry-related meetings. He recounts unique experiences, such as covering golf course maintenance at the 2014 World Cup and 2016 Olympics in Brazil, which led to a career-defining interview with Neil Cleverly. 

Jon also reflects on his foray into public speaking, presenting at industry conferences despite not being a technical expert. His insights into media preparedness and career growth resonated with professionals. Through his work at TurfNet, Jon has blended storytelling, journalism, and industry expertise to make a lasting impact on the golf course maintenance community.

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