In this episode, we sit down with Weston Paul from Mountain Tough at the 2024 Hunt Expo. We explore mountain fitness and Mtn Tough's integral involvement with Western Hunt Fest. However, our dialogue with Weston extends beyond an app or partnership, delving into the crucial role of physical and mental fitness in the hunting lifestyle.

We tackle the often-overlooked connection between hunting and fitness. Weston sheds light on the challenges in persuading the hunting demographic to see fitness not just as a commitment like any other piece of gear but as an essential element of their hunting toolbox. He shares compelling experiences of how significant hunting losses often trigger the realization of the necessity of fitness among people.

Listen to Weston's emphasis on establishing a fitness routine, or 'manufactured hardship' as he calls it, that mentally strengthens individuals for successful hunts. His belief in discipline and mental toughness cultivated through fitness influences hunting and spills over into every aspect of daily life, creating a positive cascade in our lifestyle.

In this episode, you will be encouraged to appreciate the importance of setting and achieving small milestones, acknowledging the power of failures, and preparing for success. We discuss how consistent effort, rather than brief moments of victory, is the true marker of success. We also explore the idea of redefining failure as an opportunity for learning and growth, a stepping-stone to success.