The Extra Dimension

The Extra Dimension

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The Extra Dimension episodes

  • The Extra Dimension #11: The Complex World of Ad Blocking
    Ian R Buck and Ryan Rampersad discuss the complex world of advertising and ad blocking.

    Episode Summary
    01:10 | Why do ads exist?
    • To keep content free
    • Free is especially important on the web, because sharing stuff on social media is where the majority of traffic comes from; if your site has a paywall, you are missing out on a ton of readers
      • 04:08 | Problems with ads
      • Inverts the customer: The consumer is no longer the customer, and the content is no longer the product; the product is the consumer’s attention, and the advertisers are the customers
      • Ad networks have to gather as much information on a person as possible so they can create targeted ads
      • Resort to obtrusive methods to get the reader’s attention
        • Pop-ups
        • Pop-unders
        • Huge banners
        • Resort to deceitful methods to get clicks
          • “Download now!”
          • “Your computer is at risk!”
          • Ads that are meant to look like part of the page
            • 13:46 | Adblocking
            • Filter out ads before they load
            • Usually a browser extension/app
            • Sometimes present themselves as reading apps (Readability, Pocket)
              • 15:47 | Problems with ad blocking
              • Contributes to a cycle of advertisers trying to find ways to get around it, making more intrusive ads
                • Technological solutions to disguise ads from blockers
                • “Native advertising”
                • Morally ambiguous
                  • “Implied contract”
                  • Some ad blockers accept money from advertisers to let their ads through
                    • 26:26 | Alternatives
                    • Readability
                      • Users pay a subscription for a product that strips away everything but the content, including formatting
                      • Brave
                        • Removes ads and trackers, replaces them with ads that do not track the user
                        • Revenue from the new ads is shared between Brave, the publisher, and the user
                        • RSS
                          • Most feeds do not include ads
                          • Publishers choose what to put in the feeds, so this doesn’t have moral issues
                            • Links
                            • Ad Blocking and the Future of the Web – Zeldman on Web & Interaction Design
                            • Welcome to hell: Apple vs. Google vs. Facebook and the slow death of the web | The Verge
                            • The ethics of modern web ad-blocking – Marco.org
                            • Just doesn’t feel good – Marco.org
                            • Daring Fireball: ‘Because of Apple’
                            • This is how much adblockers are paid to let through some ads
                            • Brave Software | How to Fix the Web
                            • Publishers Strike Back at a Browser That Replaces Their Ads | WIRED

                              • Copyright

                              The Extra Dimension is released under a Creative Commons — Attribution 4.0 International license. Feel free to use any or all of it as long as you link back to https://thenexus.tv/ted11.

                              This episode of The Extra Dimension has a Fringe episode. You should really listen to The Fringe #377: TED #11 — It is the way!!

                              Listen to more at The Nexus and follow us on Twitter and Google+ for our latest episodes and news.

                              41 min
                            • The Extra Dimension #11: The Complex World of Ad Blocking
                              Episode Summary
                              01:10 | Why do ads exist?
                              • To keep content free
                              • Free is especially important on the web, because sharing stuff on social media is where the majority of traffic comes from; if your site has a paywall, you are missing out on a ton of readers
                                • 04:08 | Problems with ads
                                • Inverts the customer: The consumer is no longer the customer, and the content is no longer the product; the product is the consumer’s attention, and the advertisers are the customers
                                • Ad networks have to gather as much information on a person as possible so they can create targeted ads
                                • Resort to obtrusive methods to get the reader’s attention
                                  • Pop-ups
                                  • Pop-unders
                                  • Huge banners
                                  • Resort to deceitful methods to get clicks
                                    • “Download now!”
                                    • “Your computer is at risk!”
                                    • Ads that are meant to look like part of the page
                                      • 13:46 | Adblocking
                                      • Filter out ads before they load
                                      • Usually a browser extension/app
                                      • Sometimes present themselves as reading apps (Readability, Pocket)
                                        • 15:47 | Problems with ad blocking
                                        • Contributes to a cycle of advertisers trying to find ways to get around it, making more intrusive ads
                                          • Technological solutions to disguise ads from blockers
                                          • “Native advertising”
                                          • Morally ambiguous
                                            • “Implied contract”
                                            • Some ad blockers accept money from advertisers to let their ads through
                                              • 26:26 | Alternatives
                                              • Readability
                                                • Users pay a subscription for a product that strips away everything but the content, including formatting
                                                • Brave
                                                  • Removes ads and trackers, replaces them with ads that do not track the user
                                                  • Revenue from the new ads is shared between Brave, the publisher, and the user
                                                  • RSS
                                                    • Most feeds do not include ads
                                                    • Publishers choose what to put in the feeds, so this doesn’t have moral issues
                                                      • Links
                                                      • Ad Blocking and the Future of the Web - Zeldman on Web & Interaction Design
                                                      • Welcome to hell: Apple vs. Google vs. Facebook and the slow death of the web | The Verge
                                                      • The ethics of modern web ad-blocking – Marco.org
                                                      • Just doesn’t feel good – Marco.org
                                                      • Daring Fireball: 'Because of Apple'
                                                      • This is how much adblockers are paid to let through some ads
                                                      • Brave Software | How to Fix the Web
                                                      • Publishers Strike Back at a Browser That Replaces Their Ads | WIRED
                                                        • Copyright
                                                        The Extra Dimension is released under a Creative Commons — Attribution 4.0 International license. Feel free to use any or all of it as long as you link back to http://thenexus.tv/ted11.
                                                        41 min
                                                      • The Extra Dimension #10: Android Essentials
                                                        Settings to adjust
                                                        • Log in to your Google account
                                                        • Turn on high accuracy location mode, and opt into Google Location History
                                                        • Opt in to Google Now
                                                        • Contacts should synchronize so you never have to post on Facebook “I got a new phone, everyone message me your number so I can put you in my contacts!”
                                                        • Familiarize yourself with the concept of widgets
                                                        • Turn on the notification LED
                                                        • If you have a consistent schedule, set some automatic rules for Do Not Disturb
                                                        • If you have a device on Android 6, and you put an SD card in it, set it up with Adoptive storage. It's really nice.
                                                          • If you’re not on Android 6, set as much stuff as possible to be stored there.
                                                          • Encrypt phone: not if you have an entry-level device
                                                          • From Julian Teeple Biggest misunderstanding ever: the multitasking list is not a list of apps that are still running. You do not have to clear them all out to make the device run faster. HOWEVER: swiping an app away in multitasking will close it if it is still open.
                                                          • Restricting background data: do it in each app’s settings first (example: set Google Photos to upload on wifi only) but if an app is still using more data than you like, you can go into system settings and restrict background data for that app.
                                                          • Smart lock
                                                          • APKs
                                                            • Links
                                                            • Android Essentials - Medium
                                                            • Swipe for Facebook - Android Apps on Google Play
                                                            • From Max Marti and Julian Teeple Google Opinion Rewards - Android Apps on Google Play
                                                            • Pushbullet - Android Apps on Google Play
                                                            • From Max Marti LastPass Password Manager - Android Apps on Google Play
                                                            • Messenger - Android Apps on Google Play
                                                            • Textra SMS - Android Apps on Google Play
                                                            • Google Photos - Android Apps on Google Play
                                                            • Google Keyboard - Android Apps on Google Play
                                                            • Google Street View - Android Apps on Google Play
                                                            • From Connor Miller Google Now Launcher - Android Apps on Google Play
                                                            • Action Launcher 3 - Android Apps on Google Play
                                                            • Android Device Manager - Android Apps on Google Play
                                                            • Cloud Print - Android Apps on Google Play
                                                              • Copyright
                                                              The Extra Dimension is released under a Creative Commons — Attribution 4.0 International license. Feel free to use any or all of it as long as you link back to http://thenexus.tv/ted10.
                                                              1 hr 14 min
                                                            • The Extra Dimension #9: Encryption
                                                              Links
                                                              • Caesar cipher - Wikipedia, the free encyclopedia
                                                              • Disk encryption - Wikipedia, the free encyclopedia
                                                              • Hidden Writing | the Andrew Bailey
                                                              • bcrypt - Wikipedia, the free encyclopedia
                                                              • Advanced Encryption Standard - Wikipedia, the free encyclopedia
                                                              • Public-key cryptography - Wikipedia, the free encyclopedia
                                                              • RSA (cryptosystem) - Wikipedia, the free encyclopedia
                                                              • Export of cryptography from the United States - Wikipedia, the free encyclopedia
                                                              • Customer Letter - Apple
                                                              • Google’s CEO just sided with Apple in the encryption debate | The Verge
                                                              • Daring Fireball: Apple Versus the FBI
                                                              • Daniel Roberts on Twitter: "ALL of this, on how Apple vs FBI impacts China, vanished from story w/ no note. By no stretch is this not unusual. https://t.co/IUws8HWDX5"
                                                              • Daring Fireball: On the San Bernardino Suspect's Apple ID Password Reset
                                                                • Copyright
                                                                The Extra Dimension is released under a Creative Commons — Attribution 4.0 International license. Feel free to use any or all of it as long as you link back to http://thenexus.tv/ted9.
                                                                1 hr
                                                              • The Extra Dimension #8: How Can You Support Yourself as a Creator?
                                                                Episode Summary
                                                                00:03:56 | The Technium: Better Than Free
                                                                • Copies are abundant, free, and worthless. You have to find other things to sell.
                                                                • Immediacy
                                                                  • Early access.
                                                                  • Personalization
                                                                    • Making the product unique for a customer.
                                                                    • Interpretation
                                                                      • The software is free, the manual is $10,000.
                                                                      • Authenticity
                                                                        • Knowing that the work came from the creator you think it came from.
                                                                        • Accessibility
                                                                          • Not having to keep track of your own copies of a thing.
                                                                          • Why would I want to download a video and keep track of where I put it if I can just search YouTube?
                                                                          • Embodiment
                                                                            • Digital works can take many forms, and depend heavily on the device they are consumed on.
                                                                            • Live music vs. recorded music.
                                                                            • Patronage
                                                                              • Paying to help ensure the creator you like will be able to make more stuff in the future.
                                                                              • Gives a sense of ownership.
                                                                              • Findability
                                                                                • This is why publishers won’t die out.
                                                                                • Distributors help audiences find stuff they will likely enjoy.
                                                                                  • 00:21:45 | The Technium: 1,000 True Fans
                                                                                  • How to escape the long tail: either have a breakout hit OR
                                                                                  • Get 1,000 “true fans.”
                                                                                    • They will buy basically everything you make.
                                                                                    • They will travel long distances to see you live.
                                                                                    • They will talk about you with their friends and spread the fandom.
                                                                                      • in which i have a new challenge, and a new goal – WIL WHEATON dot NET
                                                                                        • 00:24:29 | The $1,000 CPM — Medium
                                                                                        • TL;DR: advertising sucks, so just ask for money!
                                                                                        • How I got 2.3 million app downloads (without spending a cent on marketing) — Medium
                                                                                        • The sad economics of being famous on the internet | Fusion
                                                                                          • 00:26:21 | Traditional methods of making money:
                                                                                          • Writing
                                                                                            • Selling works
                                                                                            • Selling subscriptions to magazines/newspapers
                                                                                            • Advertising in magazines/newspapers
                                                                                            • Merchandise
                                                                                            • Radio
                                                                                              • Advertising
                                                                                              • Membership drives
                                                                                              • Merchandise
                                                                                              • Music
                                                                                                • Licensing to radio stations
                                                                                                • Selling albums/singles
                                                                                                • Performing live
                                                                                                • Merchandise
                                                                                                • Movies
                                                                                                  • Ticket sales
                                                                                                  • Selling home video
                                                                                                  • Subscription services like Netflix
                                                                                                  • Merchandise
                                                                                                  • Pay-per-view
                                                                                                  • Television
                                                                                                    • Advertising
                                                                                                    • Membership drive (especially PBS)
                                                                                                    • Merchandise
                                                                                                    • Content as a Channel (HBO, Showtime)
                                                                                                    • Games
                                                                                                      • Selling the game
                                                                                                      • Subscriptions (especially MMOs)
                                                                                                      • In-app purchases (especially mobile)
                                                                                                      • Advertising (especially mobile)
                                                                                                      • Merchandise
                                                                                                      • Software
                                                                                                        • Selling the software
                                                                                                        • Selling updates and upgrades to software
                                                                                                        • Subscriptions (especially Adobe, Microsoft)
                                                                                                        • Free vs Pro features
                                                                                                        • Advertising (especially mobile)
                                                                                                        • Documentation and Support
                                                                                                        • Photography
                                                                                                          • Selling photography to magazines/companies/whatever
                                                                                                          • Professional photography for events like weddings
                                                                                                          • Portraits
                                                                                                          • Prints
                                                                                                          • Comics
                                                                                                            • Syndication in newspapers
                                                                                                            • Selling issues (graphic novel)
                                                                                                              • Notice that most of these involve the creator teaming up with some sort of business person to get their work published and distributed. Now that the internet exists, it is much easier to self-publish. Of course, discovery becomes a challenge when there are so many people self-publishing; your signal gets lost in the noise; catering to a specific but knowable niche, or pander to broader audiences.
                                                                                                              It is also still very difficult to sell things for money without going through traditional publishing channels. It is much better to release your main work for free so that it can be shared widely. Supporting your main work can be fan funding, merchandise, and advertising.
                                                                                                              It is popular, in the traditional model, to invert your customer. For example, rather than having the audience pay directly for your content, give your content away for free, but charge advertisers access to your content’s demographics. So the real customers are the advertisers, and the audience's attention is the product.
                                                                                                              00:34:51 | Newer concepts:
                                                                                                              • Crowdfunding
                                                                                                                • One- time drive for money for a specific project
                                                                                                                • Tip jar
                                                                                                                  • Button on the page where audience can give some money
                                                                                                                  • Patronage
                                                                                                                    • One-time OR ongoing financial support from the audience
                                                                                                                      • All of these give the audience a sense of ownership over the concept (whether this sense is reasonable or not is beyond the scope of this discussion) and allows the creators to avoid selling the audience’s attention. It also allows the creators to avoid the overhead (both financial and creative) of having to team up with someone business-savvy in order to distribute their work.
                                                                                                                      Important to note: audience-funded models work best if you can curate an audience that is engaged and loyal, which is something that I think we should be striving for anyway. They say that the best customers are the returning customers.
                                                                                                                      00:42:19 | Notes from Decker:
                                                                                                                      Things that I have found to be imperative as an artist:
                                                                                                                      • Build up a portfolio- allows you to create a sampling of works for others to look at. This can also be similar to a repertoire list if you’re a performing musician.
                                                                                                                      • NETWORK!!- I cannot stress this enough. People will only buy what they value, so people who can appreciate artistic value in things will generally be more willing to buy them. Also, they will introduce you to more opportunities to get your work out there. This leads to the next part...
                                                                                                                      • Get your work out there! If you are a performing artist, find places to perform. If you’re a visual artist, find festivals and showrooms to put your art out at. This part also includes advertising- using those networks, you can establish partnerships that will help get the word of your event out. Go out and canvass for yourself as well! You’ll want to get people hooked on what you do, so find ways to distribute samples to large populations if you can! For the visual arts, photos in your portfolio are things that people can see, if it’s music, set up a youtube and/or a soundcloud and distribute links. Also, don’t be afraid to get stuff reviewed or appraised- if it’s a well-known reviewer, they’ll help you to get the word out and provide critical feedback. People won’t buy your stuff if they don’t know that it exists. Do this enough and you will eventually…
                                                                                                                        • Please do not be afraid of critical feedback! Considering that the people who are observing your work may be potential patrons, conforming to their tastes is not a totally bad thing. It’s also important to maintain individuality, but find ways to stretch that individuality to appeal to your customer. Consider them challenges to overcome/different ways to think in order to create as opposed to just obstacles. It’s also important to be able to discern between critical feedback and people just being assholes (which is far easier said than done).
                                                                                                                        • Please also remember as to why you make each of your pieces! On a sales note, if people know the reason why it exists, they’re able to sympathize and empathize and make the piece that much more valuable to them. However, if it’s just to make money, then you’ll need to find a way to conform to what the buyer wants, possibly squishing your own individuality in the process. Make sure that you know who you are creating for with each piece, whether that be yourself or for the buyer, and plan accordingly. The ideal, but rare, situation is that artists are able to create for themselves and that also conforms to what the buyers want. Just realize that that situation is rather difficult to achieve.
                                                                                                                        • Establish a reputation! It’s also important for people to know what sort of stuff that they will get from you, especially if they commission a piece
                                                                                                                          • 00:55:24 | Buck’s Conclusions:
                                                                                                                          • Release digital works for free
                                                                                                                            • I personally release them under a Creative Commons Attribution license, because I want to help other creators and I hope that it helps get my name out there
                                                                                                                            • Give your audience a way to contribute financially. Who knows, maybe they want to!
                                                                                                                            • Sell non-digital goods to make some money
                                                                                                                            • Be available on social media to interact with fans
                                                                                                                              • Copyright
                                                                                                                              The Extra Dimension is released under a Creative Commons — Attribution 4.0 International license. Feel free to use any or all of it as long as you link back to http://thenexus.tv/ted8.
                                                                                                                              1 hr 8 min
                                                                                                                            • The Extra Dimension #7: YouTube Red
                                                                                                                              Ian R Buck and Ryan Rampersad discuss Google's latest subscription service: YouTube Red.

                                                                                                                              Links
                                                                                                                              • YouTube
                                                                                                                              • Red Dawn | The Verge
                                                                                                                              • Official YouTube Blog: Meet YouTube Red, the ultimate YouTube experience
                                                                                                                              • “YouTube Red” offers premium YouTube for $9.99 a month, $12.99 for iOS users | Ars Technica

                                                                                                                                • Copyright

                                                                                                                                The Extra Dimension is released under a Creative Commons — Attribution 4.0 International license. Feel free to use any or all of it as long as you link back to https://thenexus.tv/ted7.

                                                                                                                                This episode of The Extra Dimension has a Fringe episode. You should really listen to The Fringe #345: TED #7 — An Actual Bar of Soap!

                                                                                                                                Listen to more at The Nexus and follow us on Twitter and Google+ for our latest episodes and news.

                                                                                                                                36 min
                                                                                                                              • The Extra Dimension #7: YouTube Red
                                                                                                                                Links
                                                                                                                                • YouTube
                                                                                                                                • Red Dawn | The Verge
                                                                                                                                • Official YouTube Blog: Meet YouTube Red, the ultimate YouTube experience
                                                                                                                                • “YouTube Red” offers premium YouTube for $9.99 a month, $12.99 for iOS users | Ars Technica
                                                                                                                                  • Copyright
                                                                                                                                  The Extra Dimension is released under a Creative Commons — Attribution 4.0 International license. Feel free to use any or all of it as long as you link back to http://thenexus.tv/ted7.
                                                                                                                                  36 min
                                                                                                                                • The Extra Dimension #6: NerdCon: Stories
                                                                                                                                  Links
                                                                                                                                  • Nerdcon: Stories
                                                                                                                                  • NerdCon - YouTube
                                                                                                                                  • Photos by Ian Buck; Of Nerdcon: Stories - Google Photos
                                                                                                                                  • #nerdconstories - Twitter Search
                                                                                                                                  • Nerdcon Stories Juvenilia - What's in your bag, Mr. Pips? - David Nadelberg - YouTube
                                                                                                                                  • The "NerdCon: Stories" Potato Thread (with images, tweets) · paulandstorm · Storify
                                                                                                                                    • Notes

                                                                                                                                    Podcasting Advice from the "Hearing is Believing" panel

                                                                                                                                    • Do something that can't be done on stage, live.
                                                                                                                                      • Interview
                                                                                                                                      • Unique sound design
                                                                                                                                      • We don't have to repeat facts often because we can assume that the audience has been listening since the beginning.
                                                                                                                                      • Imagine riding shotgun with someone, explaining something to them.
                                                                                                                                      • How much of a cue does the listener need to know who is speaking?
                                                                                                                                      • Can stop and talk about how the recording went.
                                                                                                                                      • Imagine who you are speaking to, who your ideal audience is.
                                                                                                                                      • Good podcasts do:
                                                                                                                                        • Gets to the point. Don't just be a couple of white guys shooting the breeze.
                                                                                                                                        • People are giving you their attention. Honor that.
                                                                                                                                        • The story should connect to me, resonate.
                                                                                                                                        • Something we haven't heard before.
                                                                                                                                        • Know what they are
                                                                                                                                        • Good microphone, recording environment
                                                                                                                                        • People should be comfortable with each other
                                                                                                                                        • Freesound.org has sound effects we can use.
                                                                                                                                        • Drink lots of water!

                                                                                                                                          • A bunch of podcasts and things to check out

                                                                                                                                          • Story Collider
                                                                                                                                          • This American Life
                                                                                                                                          • SPONTANEANATION with Paul F. Tompkins
                                                                                                                                          • Longform
                                                                                                                                          • Not Too Deep with Grace Helbig
                                                                                                                                          • Every Single Word by Dylan Marron
                                                                                                                                          • Mystery Show
                                                                                                                                          • Stuff You Should Know
                                                                                                                                          • Ask Me Another
                                                                                                                                          • Reply All
                                                                                                                                          • The Read
                                                                                                                                          • The Black Tapes
                                                                                                                                          • Criminal
                                                                                                                                            • Copyright
                                                                                                                                            The Extra Dimension is released under a Creative Commons — Attribution 4.0 International license. Feel free to use any or all of it as long as you link back to http://thenexus.tv/ted6.
                                                                                                                                            1 hr 16 min
                                                                                                                                          • The Extra Dimension #5: Berlin
                                                                                                                                            Andrew details his recent Berlin trip.

                                                                                                                                            Links
                                                                                                                                            • Berlin Photos by Andrew Bailey – Google Photos
                                                                                                                                            • Berlin Tegel Airport – Wikipedia, the free encyclopedia
                                                                                                                                            • Berlin Hauptbahnhof – Wikipedia, the free encyclopedia
                                                                                                                                            • Ampelmännchen – Wikipedia, the free encyclopedia
                                                                                                                                            • Currywurst – Wikipedia, the free encyclopedia
                                                                                                                                            • Doner kebab – Wikipedia, the free encyclopedia
                                                                                                                                            • Tiergarten (park) – Wikipedia, the free encyclopedia
                                                                                                                                            • Museum Island – Wikipedia, the free encyclopedia
                                                                                                                                            • Topography of Terror – Wikipedia, the free encyclopedia
                                                                                                                                            • Checkpoint Charlie – Wikipedia, the free encyclopedia
                                                                                                                                            • Memorial to the Murdered Jews of Europe – Wikipedia, the free encyclopedia
                                                                                                                                            • Tempelhof Central Airport – Wikipedia, the free encyclopedia
                                                                                                                                            • Cabslam – The California Breakfast Slam
                                                                                                                                            • Zur Haxe – Ihr sympathisches Spezialitätenrestaurant im Prenzlauer Berg
                                                                                                                                            • File:Sachsenhausen wash up area.JPG – Wikipedia, the free encyclopedia

                                                                                                                                              • This episode of The Extra Dimension has a Fringe episode. You should really listen to The Fringe #343: TED #5 — Satan’s Roads!

                                                                                                                                              Listen to more at The Nexus and follow us on Twitter and Google+ for our latest episodes and news.

                                                                                                                                              59 min
                                                                                                                                            • The Extra Dimension #5: Berlin
                                                                                                                                              Links
                                                                                                                                              • Berlin Photos by Andrew Bailey - Google Photos
                                                                                                                                              • Berlin Tegel Airport - Wikipedia, the free encyclopedia
                                                                                                                                              • Berlin Hauptbahnhof - Wikipedia, the free encyclopedia
                                                                                                                                              • Ampelmännchen - Wikipedia, the free encyclopedia
                                                                                                                                              • Currywurst - Wikipedia, the free encyclopedia
                                                                                                                                              • Doner kebab - Wikipedia, the free encyclopedia
                                                                                                                                              • Tiergarten (park) - Wikipedia, the free encyclopedia
                                                                                                                                              • Museum Island - Wikipedia, the free encyclopedia
                                                                                                                                              • Topography of Terror - Wikipedia, the free encyclopedia
                                                                                                                                              • Checkpoint Charlie - Wikipedia, the free encyclopedia
                                                                                                                                              • Memorial to the Murdered Jews of Europe - Wikipedia, the free encyclopedia
                                                                                                                                              • Tempelhof Central Airport - Wikipedia, the free encyclopedia
                                                                                                                                              • Cabslam - The California Breakfast Slam
                                                                                                                                              • Zur Haxe – Ihr sympathisches Spezialitätenrestaurant im Prenzlauer Berg
                                                                                                                                              • File:Sachsenhausen wash up area.JPG - Wikipedia, the free encyclopedia
                                                                                                                                                • 59 min

                                                                                                                                              About The Extra Dimension

                                                                                                                                              From the publisher's feed

                                                                                                                                              The Extra Dimension features deep discussions on how technology intersects with society. Welcome to the heart of the technological convergence.