I sit down with John-Ruben Holtback, founder of UNNA. We explore how a personal health journey led to the creation of UNNA, tackling customer relationships at scale, why taking time out is important, the pros and cons of having already started a fashion company, finding inspiration in unlikely places and starting communities by building co-creation programmes with customers. 

This episode is proudly brought to you by Klaviyo 🙏 

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I sit down with Lottie Unwin, Founder of The Copy Club. We explore key learnings from the early stages of her career, why marketing mates are helpful, creating an octopus business model, what it takes to build a community (I mean, really build a community!), how brands can rethink their approach to community, fostering customer conversations and the do’s and don’ts of personal branding.   

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Topics we explore:  

~ Why 90s culture is still relevant in 2022 

~ Celebrity endorsements 

~ The changing face of DTC playbooks 

~ Attracting the wrong customer 

~ Running a serious business but not taking yourself too seriously 

~ And why everyone needs to see the movie ‘Prayer of the Rollerboys”

Topics we explore:  

~ Growing up in Jersey Shore 

~ The pros and cons of running a family business 

~ The advantages of founder-led content 

~ Balancing online, wholesale and retail sales channels 

~ How DTC playbooks change over time  

~ Navigating the current macro climate 

~ And why Rusty is the GOAT surf brand

Topics we explore:  

~ Why Turmeric is so good for us? 

~ The challenges of disrupting the supplements space 

~ The pros and cons of being an athlete and founder 

~ Celebrity partnerships ~ Web3’s application in the eComm space 

~ Guilty food pleasures 

~ And a whole bunch more

Topics we explore:  

~ Key startup stage growth areas 

~ Relearning after iOS 14 ~ Working with TikTok creators 

~ Balancing acquisition and retention  

~ Harnessing the power of marketplaces 

~ Dedicated reviews pages 

~ And a whole bunch more

Topics we explore:  ~ Disrupting a 300 yr old industry ~ The importance of IRL retail ~ Accidentally becoming a tech business ~ Avoiding Facebook ~ Navigating the current macro climate ~ Finding mentors and not sweating the small stuff

I chat with Chaz Olajide, founder of Sir Dogwood - a curated online marketplace and inclusive community for swank pups and their sartorially-minded pet parents. We explore how to build a community, balancing acquisition and retention, using SMS effectively, key learnings from the pandemic and her favourite animal Instagram accounts.

I chat with Josh Enzer, co-founder of Swell and VP of Strategy Yotpo. We discuss why pivoting from a Bitcoin tech start-up in 2015 was a good idea, the advantages of a business/tech co-founder combo, the pros and cons of getting acquired three years into your journey, community building from a non-brand perspective and what companies Josh would invest in right now.

I chat with Sarah Arts, Head of Marketing and Communications at Asket. We discuss why we should strive for the pursuit of less, the advantages of strategic naivety, bucking the BFCM trend by closing down your stores, the challenges of re-commerce, the pros and cons of working with content creators and becoming the David Attenborough of the apparel industry.