The Fake Marketer

In this episode, Nick and Michael are once again without James. But we're back with two great topics: the rapid evolution of AI-generated video has once again seen a huge leap forward with Google Veo 3. We discuss what this could mean for the future of AI video and how much further it could go. Also, we revisit Skool: how Nick's Ads Clinic group has developed and why upcoming changes to the platform could be huge for those seeking to monetise their audience.

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/UQ-y7tbZxTU

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In this episode of The Fake Marketer, Nick and Michael dive deep into the growing frustrations health and wellness marketers face with Meta’s increasingly strict ad policies. From blocked domains to failed retargeting attempts, they unpack why Meta seems to be making it nearly impossible for genuine wellness professionals to reach the people who need them most. We also get a surprise cameo from James with a Rupert update, some ads we liked and Nick's organic content has finally broken the '200 view' barrier.

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/t23X9Cmca_I

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Today, Michael and Nick sit down to go over a recent interview with Mark Zuckerberg where he outlined what he sees as the future of advertising on Meta. They discuss the current state of marketing on the platform, how it could change and what these changes would mean for business and social media agencies.

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/iLtMibwvoZw

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In today's episode, Nick and Michael are talking mobile games, specifically Dream Games and Royal Kingdom. Michael has seen their ads everywhere recently, with big names like Lebron James and Kevin Hart promoting the game. So - is this a good strategy? Will paying thousands or millions for celebrity endorsements bring a return? And just how did this Turkish developer get to the point of $5billion valuation? We break it all down in this episode!

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/BFlatNy17aY

Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 7 day free trial at https://rupert.digital

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In this episode, James is joined by Michael and special guest Matt Madden from heedly who specialise in working with vet clinics on their marketing. We discuss the weird world of the veterinary industry, how it differs from other sectors, the challenges and best ways to cut through this crowded market. James also breaks down how he would market his own vet (thankfully he doesn't have one by the sounds of it).

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/VCbVvZMeRJU

Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 7 day free trial at https://rupert.digital

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In this episode, James and Michael break down their recent success with YouTube, particularly Youtube Shorts. Since repurposing their long-form content into clips, it has massively boosted their watch time, views and subscribers. They discuss how you can implement this for your own channel and content, as well as Uber, Surreal and ads we liked this week.

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/OZ6agE4bm4A

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In this episode, James is back (but Nick is not) and we're discussing our recent marketing efforts for our platform Rupert. We talk about what's going well and what isn't and why we've decided to pause our ads for the time being. James and Michael also talk Videobot, YouTube tricks, vlog feedback and The Wolf of Wall Street (still haven't seen it). 

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/-aScq0pqEZM

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In this episode, we are down one podcast member but Nick and Michael are here to talk about the launch of ChatGPT's new AI image generation. We talk about how AI has progressed, the uses for these tools and how it will affect your businesses and the wider landscape of advertising. Nick also has some news, we talk Performance Max and James fails to open a water bottle.

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/RhJ2tSOoI7k

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In this episode, we dive into the explosive growth of Hyrox and why it’s becoming one of the hottest fitness competitions in the UK. But with skyrocketing demand and limited event spots, is it becoming too exclusive? We also explore the broader fitness landscape, discussing the evolution of competition-based training, the challenges athletes face in gaining access to events, and whether these trends are here to stay. We also discusses Nick's new glasses, his new exercise plans, meal kits and pants.

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/maM4sQANPQE

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Managing digital ad budgets can be a high-stakes game, and in this episode, we uncover the real challenges behind it. From unexpected invoices and ad spend mishaps to the critical role of transparency in agency-client relationships, we break down the risks businesses face when outsourcing marketing. We discuss how blind trust can lead to costly mistakes, the importance of monitoring campaigns closely, and key strategies to ensure your budget is spent wisely. 

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/GVOEi28XOVQ

Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 7 day free trial at https://rupert.digital

Thanks for listening and don't forget to follow us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer