The Fake Marketer

Join us for an in-depth conversation with Emily Dolton, a Facebook ads specialist turned data-driven marketing strategist. In this episode, we unpack the rapid evolution of social media in 2025, the rise of platforms like TikTok Shop, and what businesses must do to stay ahead. From mastering creative strategies to leveraging customer data and AI, Emily shares insights on adapting to a dynamic digital landscape. 

Whether you're a marketer, business owner, or just curious about the future of social media marketing, this episode is packed with actionable strategies and thought-provoking ideas.

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/Rjbt9uNEftI

Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 7 day free trial at https://rupert.digital

Thanks for listening and don't forget to follow us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer

We've got some big ambitions for 2025 - in particular, growing Rupert to 1,000 users. To do this, James and Michael discuss some ideas on how they can document the journey, create more content and remain consistent throughout the year. They also discuss some ads they liked this week, bad sales and IKEA meatballs (yum).

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/9HC-ucFjN0M

Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 7 day free trial at https://rupert.digital

Thanks for listening and don't forget to follow us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer 

As it's Boxing Day, we aren't in the office for a podcast this week. But, in the name of consistency, James filmed this quick message for our listeners. 

A big thank you to everyone who's listened this year and we hope to do even bigger and better things in 2025! But, don't worry - you can still listen to new episodes of The Fake Marketer every week, right here. 

Michael and James are here to review our podcast stats from this year, how we performed compared to last year and how we've been able to create revenue from our podcast despite only having a small audience.

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/QeP9wZ29PxM

Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 7 day free trial at https://rupert.digital

Thanks for listening and don't forget to follow us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer 

Christmas comes but once a year, and so does our Fake Marketer Christmas ads review! Nick is absent from this one, so Michael and James talk a look at some of this year's biggest Christmas ads including John Lewis, Asda and Tesco. We also give our thoughts on these ads generally and how we think companies can improve them in the future.

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/ceJ0NOyjIMU

Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 7 day free trial at https://rupert.digital

Thanks for listening and don't forget to follow us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer 

The internet has been up in arms about Jaguar's recent rebrand. Most of the discussion around it has been negative and scratching their head as to why would Jaguar do this? In today's episode, James, Nick and Michael discuss their thoughts and those who have been quick to judge may want to reconsider, especially considering Jaguar's recent sales. They also discuss Michael's gym adventure, Aldi and Nick's scooter dreams.

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/IJc2rhcr6Cg

Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 7 day free trial at https://rupert.digital

Thanks for listening and don't forget to follow us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer 

If you're a consumer, you'll know doubt be checking your emails and socials looking for Black Friday deals. You may have even bought something already! But if you're a business owner, Black Friday can be a difficult time - do we do a sale? When should we start? How much should our offer be? 

Today on The Fake Marketer, James, Nick and Michael discuss all there is to discuss about Black Friday including their advice for businesses (it might be too late to implement it for tomorrow!). James also has a special gift for Michael and they discuss ads they liked this week, TikTok Shop and some dodgy dogs.

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/dVLpkkGXPFs

Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 7 day free trial at https://rupert.digital

Thanks for listening and don't forget to follow us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer

In this week's episode of The Fake Marketer, James and Nick discuss the growing shift away from ordinary, self-promotion content in favour of more bold, engaging creative. They discuss how the marketing landscape has changed, which brands are utilising this effectively as well as Netflix, ice baths, some recent success and sleep products.

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/qGBu-K-Py4o

Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 7 day free trial at https://rupert.digital

Thanks for listening and don't forget to follow us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer  

We all love when a happy customer recommends us to someone they know. It's an easy way to win new business from people who trust you implicitly. But these recommendations can be few and far between. So, what's the best way to get more referrals?

In today's episode, James and Nick discuss referrals, why they are great and how to get more of them from your loyal customers. They also discuss McDonalds, Dr Nick on his travels and who Michael trusts more: Nick or James? 

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/_GoGXfzTvjI

Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 7 day free trial at https://rupert.digital

Thanks for listening and don't forget to follow us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer

With James and Nick out of the office, this week Michael sits down for a quick solo episode talking about his area of expertise: video, specifically repurposing content. He talks about why repurposing content is important for promoting your brand and getting more content out for your socials and how a tool called Opus Clip can help you do this quickly and easily. Hope you enjoy!

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/upGZkke0WkQ

Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 7 day free trial at https://rupert.digital

Thanks for listening and don't forget to follow us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer