The Fake Marketer

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/1xq0sN0fm84

Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 7 day free trial at https://rupert.digital

Do you need help with your business? Contact [email protected] and we might feature YOUR business on one of our episodes and offer you some FREE business advice!
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The 'About Us' or 'What We Do' page is a staple of many websites, especially for marketing and ecommerce companies. It's understandable: you want prospective customers to know everything there is to know about who you are, what you can offer them in order to hopefully win their business. However, do a lot of people actually care?

In today's episode, Nick and James sit down to discuss the 'we-ing' on websites and why it can actually turn customers off rather than encourage them to choose you. They also talk about some ads they liked, Steven Bartlett, festivals and sewage (yuck). 

Also, don't forget to follow  us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/1xq0sN0fm84

Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 7 day free trial at https://rupert.digital

Do you need help with your business? Contact [email protected] and we might feature YOUR business on one of our episodes and offer you some FREE business advice!
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UGC content is a great way to not only outsource work but also get individuals who are experienced at creating content to help promote your brand. Now it's easier than ever to find someone who aligns with your company and work with them to produce compelling campaigns. However, the downside to a low barrier to entry is that quality may be harder to come by and you may have to dig through poor content to find the right creator. In today's episode, James and Nick talk about some good (and not so good) UGC content that has been produced for Rupert, advice for companies wanting to utilise UGC as well as bad offers, the heat and some ads we liked this week. 

Also, don't forget to follow  us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/BZrtQvJGVq4

Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 7 day free trial at https://rupert.digital

Do you need help with your business? Contact [email protected] and we might feature YOUR business on one of our episodes and offer you some FREE business advice!
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Recently, Marks and Spencer launched a new campaign fronted by Mark Wright and Spencer Matthews. This got a lot of people talking but is it all that? And will it actually work in trying to bring M&S to a younger demographic? Nick and James discuss this campaign, some of the spin-off marketing it has generated from other brands as well as running, Nick's friend Will and a shoutout to Mark Zuckerberg (please call us Mark).

Also, don't forget to follow  us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/k5pKShZxwQk

Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 7 day free trial at https://rupert.digital

Do you need help with your business? Contact [email protected] and we might feature YOUR business on one of our episodes and offer you some FREE business advice!
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A 'tenant' mix is when different companies come together under one roof to try and maximise sales for both parties. Today on the podcast, James brings up the topic of the 'tenant mix', how it works and how they should be marketing. We also cover drink prices, restaurant advertising and how e-comm businesses can also use this 'tenant mix' approach to boost their sales. 

Also, don't forget to follow  us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/52C_2OphwYw

Do you need help with your business? Contact [email protected] and we might feature YOUR business on one of our episodes and offer you some FREE business advice!
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In today's episode, James is back with Nick and comes with some very exciting news: Rupert (our social media assistant platform) is now live! After lots of setbacks and hard work, you can now see what Rupert can do for YOU by claiming your 7 day free trial at https://rupert.digital/ 

Following on from the Rupert launch, James and Nick break down how the recent marketing for Rupert has been going across email and social, all the stats, what we can learn and how marketing, even when you're a social media agency like we are, doesn't always work out straight away.

Also, don't forget to follow  us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/4-BkwloIHuE

Do you need help with your business? Contact [email protected] and we might feature YOUR business on one of our episodes and offer you some FREE business advice!
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Today, James is sadly absent but Nick has stepped in as host and is joined by a guest: Greg Landon (Head of Marketing at Leadoo). This episode they are discussing conversions. Leadoo specialise in improving website conversions not traffic and how more personalised, streamlined experiences on sites can boost your conversions massively. They talk about what Leadoo do, how it works and some of the tactics Leadoo use that you can employ on your site and in your ads to improve the way your campaigns perform. 

Also, don't forget to follow  us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/eIBADS0o7R4

Do you need help with your business? Contact [email protected] and we might feature YOUR business on one of our episodes and offer you some FREE business advice!
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In today's episode, James has come with news. According to a recent 'study' (not sure where from), paid social has overtaken PPC by ad investment. This is a big step for the industry and shows the ever-growing popularity of social advertising. Nick and James discuss this from the perspective of a paid social agency, what they believe are the advantages of paid social over PPC and what people get wrong when it comes to running paid adverts. They also discuss James' car rental scam, a Rupert update and Nick 'borrowing' beer glasses.

Also, don't forget to follow  us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/L7XKyMeXuLE

Do you need help with your business? Contact [email protected] and we might feature YOUR business on one of our episodes and offer you some FREE business advice!
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It's been a long time since Nick and James started in the data and marketing business and, in that time, lots has changed in the landscape. Today, they decided to sit down and go over what digital marketing looks like in 2024, how it has changed and some of their pet peeves, frustrations as well as the positives of working in marketing now. They also discuss Bali, movies and James Blunt (James' BFF). 

Also, don't forget to follow  us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/6Ec-rXjJNOo

Do you need help with your business? Contact [email protected] and we might feature YOUR business on one of our episodes and offer you some FREE business advice!
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Many business owners will look to an agency once they feel they have reached a ceiling in what they can achieve alone. However, many may not be as ready for an agency partnership as they think they are and, as a result, they can be met with large fees and disappointment. This is where 'The Ads Clinic' comes in - serving as a stepping stone between businesses and taking their sales to the next level. 

In today's episode, Nick, James and Michael discuss what 'The Ads Clinic' is, who it can be useful for and why going straight to an agency may result in disaster. If you interested in learning more about 'The Ads Clinic' and would like a FREE 30 min consultation call about YOUR business, visit https://www.theadsclinic.com/

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/4tOlA2tCL5Y

Do you need help with your business? Contact [email protected] and we might feature YOUR business on one of our episodes and offer you some FREE business advice!
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Another episode, another debate: short vs long-form content. We all love platforms like TikTok which excel in showcasing short, snappy videos giving laughs or value. However, sites such as YouTube also remain hugely popular, with longer-form videos like podcasts which are able to delve into more detail. But, which is better? 

In this episode, Nick, James and Michael breakdown James theory on why long-form content might be making a return, the advantages of short and long videos as well as some ads they liked this week. They also discuss some online opinions and why the ideal marketing strategy may incorporate a mix of both long and short-form content. 

Also, don't forget to follow  us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer