The Fake Marketer

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/iutCxFtZP_8

Do you need help with your business? Contact [email protected] and we might feature YOUR business on one of our episodes and offer you some FREE business advice!
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No doubt many marketers will be aware and probably have used AI in some form to help out with their campaigns. Whether it's generating copy ideas from ChatGPT or AI image generation software, there are new tools being launched all the time. But, there are still those reluctant or afraid to try out these AI programs and, in many cases, making their work more difficult. 

In today's episode, Nick and James go over some of the ways they use AI as part of their roles and how it can benefit you and your marketing campaigns. They also talk about the future of AI, solar panels and Big John (if you know, you know.  

Don't forget to follow  us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/-CBaxT22m0g

Do you need help with your business? Contact [email protected] and we might feature YOUR business on one of our episodes and offer you some FREE business advice!
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Everyone loves a free trial! And, if you're anything like me, you cancel your membership or subscription before the trial is even over (no hidden charges for me thank you). Because of this, free trials can often be seen as devaluing  your business and bringing in customers just looking for a freebie.

In today's episode, Nick, James and Michael meet to discuss free trials, why many business owners overlook them and how best to utilise them to turn free trialer-s into product buyers. They also talk about Surreal's new billboards, a Rupert update and Nick's holiday faux. 

Don't forget to follow  us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/LBdrKzuHnPE

Do you need help with your business? Contact [email protected] and we might feature YOUR business on one of our episodes and offer you some FREE business advice!
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Meta - the long-established social giant with huge audiences across multiple platforms. TikTok - the newcomer taking the world by storm. But which is better for running YOUR advertising campaigns? It's time to debate!

In today's episode of The Fake Marketer, Nick and James pick sides in this discussion and talk about the pros and cons of Meta and TikTok when it comes to content creation and advertising. They also bring up some ads they like including a gorilla sofa ad and a Rupert update. 

Don't forget to follow  us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/mzqG9bf5lLs

Do you need help with your business? Contact [email protected] and we might feature YOUR business on one of our episodes and offer you some FREE business advice!
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Tracking the results of your ad campaigns is pretty essential to understand whether your ad budget is being spent wisely. But, if you have limited or even no tracking information, should you stop running your ads?

In today's episode, James, Nick and Michael are all back in the office to discuss this topic with examples from their clients. They also discuss Hexclad, ads they liked this week, the return of Vine and whether TikTok can read minds. 

Don't forget to follow  us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/7EFEyurJvg0

Do you need help with your business? Contact [email protected] and we might feature YOUR business on one of our episodes and offer you some FREE business advice!
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As it has been very busy for us this week, James and Michael found 20 minutes to sit down over Google Meets to talk about what's been happening in the last couple of weeks. They talk about some ads they liked, continuing frustration with Meta, discussing some comments we've had and some updates on the business as a whole. 

Don't forget to follow  us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/uJD4pXgTfPc

Do you need help with your business? Contact [email protected] and we might feature YOUR business on one of our episodes and offer you some FREE business advice!
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Advertising for kid's products has been around for decades but it has become even more prevalent with kid's content on platforms such as YouTube, with ads now often being shown directly to the children themselves. It's easy to write off this portion of advertising but, actually, is there something to be learn from these ads?

In today's episode, James, Nick and Michael meet again to discuss what we as marketers can take from these kids ads and implement in our own marketing campaigns. They also talk about the new British Airways advertising, the price of soda and cooking (for a change). 

Don't forget to follow  us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/FdjhAo0x3UA

Do you need help with your business? Contact [email protected] and we might feature YOUR business on one of our episodes and offer you some FREE business advice!
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Often, business and agency owners will think that growth must come from massive changes to their company. They will overlook relatively simple improvements that, over time, could make a huge impact on their business. 

In today's episode, James and Nick discuss a recent talk James did on their agency's growth and some insight he gave to attendees on topics like whether or not you need to be a 'full service agency', getting on the phone, providing value and networking. They also go over some ads they liked this week, Neil Patel and Hexclad as well as James' LinkedIn page. 

Don't forget to follow  us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/t6R46X1ODJs

Do you need help with your business? Contact [email protected] and we might feature YOUR business on one of our episodes and offer you some FREE business advice!
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Last episode, James and Nick were very stressed and a little apprehensive ahead of the launch party for their new social media assistant platform Rupert. Now, a week later, moods are a lot more positive and Nick and James are joined by Jason and Michael to go over how the launch party went. 

They go over some ads they liked this week, Jason's blunders, Michael's naughty set up as well as the feedback they received on Rupert and overall thoughts on the event.

Also don't forget to follow us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer

Prefer to watch? You can find the video version of this episode on YouTube here:


Do you need help with your business? Contact [email protected] and we might feature YOUR business on one of our episodes and offer you some FREE business advice!
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This episode serves as a great time capsule. About a month ago, we were 2 days before the launch party for Rupert: our company's new platform that serves as a 24/7 social media assistant. Now, a few weeks later (and with still some problems to be finalised), we look back at this conversation between Nick and James highlighting the stresses and pitfalls they encountered along the way and, ultimately, their hopes for what Rupert could do for users moving forward. They also get into ads they liked this week, Dragon's Den and Nick's attempts to not sound like a weirdo on Instagram. 

Also don't forget to follow us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer

Prefer to watch? You can find the video version of this episode on YouTube here:
https://youtu.be/PEN4cbUlXG4

Do you need help with your business? Contact [email protected] and we might feature YOUR business on one of our episodes and offer you some FREE business advice!
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All of us will know how annoying it can be to get 'junk mail' posted through our door every day. Fast food menus, estate agents, local traders and handymen. Many of us will throw these away without a second thought. But do these leaflet drop campaigns actually work? That's what we are here to discuss today. 

In this episode, Nick, James and Michael go over some advertising examples that arrived at James' door this week and whether or not they think these will be effective for the company creating them. They also discuss ads they liked this week, James' love for James Blunt and the Poddington Peas (shout out to anyone who remembers them). 

What are your thoughts on leaflet drops? Love them or hate them, we'd love to know your thoughts in the comments and don't forget to follow us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer