The Fake Marketer

Prefer to watch? You can find the video version of this podcast here: https://youtu.be/nDICZkuGnGM

In today's episode, James and Nick discuss a platform they have begun to use recently as an agency called 'The Influence Room'. They discuss what an 'influencer' is, how The Influence Room works and how it is different from traditional influencer to brand relationships. If you are an individual looking to work with brands or a brand seeking exposure for your product, check it out!

Learn something new? Got any questions? Leave us a comment on our TikTok page and be sure to follow us there for highlights from each episode: https://www.tiktok.com/@the_fake_marketer

Prefer to watch? You can find the video version of this podcast here:
https://youtu.be/uhYz3xxiOqE

Case studies and testimonials are a great way to show to prospective customers the strengths of your brand. However, the traditional way of doing them can sometimes come across as inauthentic and may not achieve the outcome you were hoping for.

In today's episode of The Fake Marketer, Nick and James sit down to discuss ice baths, running (for a change) and why coming up with new or more genuine ways to carry out your testimonials will help you better resonate with people visiting your page or site. 

How do you feel about testimonials? Got any questions? Leave us a comment on our TikTok page and be sure to follow us there for highlights from each episode: https://www.tiktok.com/@the_fake_marketer

Prefer to watch? You can find the video version of this podcast here:
https://youtu.be/FXJLKtvcjmc

Trying to create new content for all your social channels on a regular basis can be hard work and many will give up on their pages as a result. But one great way to make more content without creating it all from scratch is repurposing your existing creative. 

In today's episode of The Fake Marketer, Nick and James join us for the first podcast of 2024. They talk about why repurposing your content is so vital (especially as a small business owner), some ways in which you can do it and also the new Next podcast, ice baths and frying pans. 

Learn something new? Got any questions? Leave us a comment on our TikTok page and be sure to follow us there for highlights from each episode: https://www.tiktok.com/@the_fake_marketer

Prefer to watch? You can find the video version of this podcast here:
https://youtu.be/XaP8nOG-TLg

Social to search. What is it and how is it relevant to your marketing strategy? Nick and James are here to explain!

In today's episode of The Fake Marketer, we discuss what the 'social to search' strategy is and how it can be applied to your business. They reference some client examples they have worked with and why this area of marketing might be overlooked but can still prove very useful in understanding your marketing funnel.

Learn something new? Got any questions? Leave us a comment on our TikTok page and be sure to follow us there for highlights from each episode: https://www.tiktok.com/@the_fake_marketer

Prefer to watch? You can watch the video version of this episode on YouTube:
https://youtu.be/TDgPw1-M8d8

2023 is coming to an end and what a year it's been! So, just before downing tools for Christmas, James and Nick sit down to discuss the year. 

In today's episode, we go over how the year has been: the client successes, the company wins and what to expect going into next year. They also talk about some positives from the wider industry such as TikTok and lead forms. 

How have you found 2023? Leave us a comment on our TikTok page and be sure to follow us there for highlights from each episode: https://www.tiktok.com/@the_fake_marketer

Prefer to watch? Check out the video version of this podcast on YouTube: https://youtu.be/Nejnq6pW2sA

December - a time for Christmas parties and mulled wine at lunchtime. But don't ease off! It might be tempting to start your Christmas break early but you can use December to get ahead of your competitors going into next year. 

In this episode of The Fake Marketer, James and Michael discuss an article James wrote back in 2015 that is still relevant today explaining why you should keep pushing throughout December to get hold of decision makers and get meetings booked in for January. It may sound 'bah humbug' but your business will thank you when you're ready to hit the ground running in January. 

Learn something new? Got any questions?  Leave us a comment on our TikTok page and be sure to follow us there for highlights from each episode: https://www.tiktok.com/@the_fake_marketer

Prefer to watch? Check out the video version of this podcast on YouTube: https://youtu.be/bEQZnn4bY5Q

Purchasing data lists can often be overlooked by those who either don't trust its legitimacy or don't see its value. However, buying data (for example, fleet data) can save you time and money and help you get in front of the right businesses.

In today's episode, Nick is busy (shock!) so James and Michael sit down to talk about fleet data, what it is, why it's useful and the differences between actual and model data. James has over a decade of experience in data and the knowledge he has gathered through his work with mib Data will hopefully give you some real insight and clear up misconceptions around the data world. 

Learn something new? Got any questions?  Leave us a comment on our TikTok page and be sure to follow us there for highlights from each episode: https://www.tiktok.com/@the_fake_marketer

Check out the video version of this podcast on YouTube: https://youtu.be/2Z-Bm9njZy4

Black Friday has been and gone and what we're our thoughts on it? Well, a little disappointed to say the least.

In today's episode, James and Nick sit down to review this year's Black Friday and why they were left feeling a little deflated. While it was successful for many of their clients, they go over why they feel Black Friday has lost some of its sparkle. They also mention some strategies that could work for you in getting ready for Black Friday 2024.

Did you buy anything this Black Friday? Leave us a comment on our TikTok page and be sure to follow us there for highlights from each episode: https://www.tiktok.com/@the_fake_marketer

Check out the video version of the podcast here: https://youtu.be/6hXAJ1L0Oec

Ho ho ho everybody! Christmas has come early for The Fake Marketer podcast as this week we are looking at some of the Christmas adverts that have been released so far.

Nick and James go over some of the new 2023 Christmas ads by big brands such as John Lewis, Amazon and ASDA. They also discuss Christmas advertising in general and why simplicity can often be more effective when approaching your own Christmas advertising.

Are you feeling in the Christmas spirit yet? Or are you all baa-humbug? Leave us a comment on our TikTok page and be sure to follow us there for highlights from each episode: https://www.tiktok.com/@the_fake_marketer

The video for this episode is a MUST WATCH: https://youtu.be/a_9DBuCT01Q

We all look back at our younger selves and wonder 'what was I thinking?'. That outfit, that haircut. And now with social media, it's easier than ever to find that old content and cringe.

In today's episode of The Fake Marketer,  James and Nick sit down to review some old content from the last few years and see how times have changed. They look over some old statics used for social media, as well as Nick's old YouTube channel which leads to some hilarious moments. 

Have you got some old cringey content you can't stomach to watch? Leave us a comment on our TikTok page and be sure to follow us there for highlights from each episode: https://www.tiktok.com/@the_fake_marketer