The Fake Marketer

Scared to use comedy in your campaigns? Don't want to tarnish your brand image? This discussion will give you the advice you need to not shy away from making your ads comical.

In today's episode of The Fake Marketer, Nick returns along with James to talk about using comedy in your ad campaigns with some examples from their time working on ads for clients. They discuss why some people are nervous to try and make their ads funny and why, regardless of the industry you work in, you can incorporate comedic elements into your marketing to make ads more engaging and, ultimately, perform better for your business.

Let us know what you thought of this episode and don't forget to follow us on TikTok for highlights from each episode: @the_fake_marketer 

As your business evolves and grows, we all want to showcase this by highlighting our backstory. Where we have come from and how we got to this point can be held close to the hearts of many business owners and help us connect with customers. However, this backstory alone may not be as effective as winning over customers as some may think. 

In this episode, James and Michael talk through the topic of having a brand backstory with some examples of companies who have utilised this well to win business, but also some of the pitfalls when focusing heavily on the company's origin. They discuss as to how effective using this backstory can really be when trying to get sales or customers and why, although this backstory certainly has its place, showcasing your company's ongoing and evolving story can be more useful in keeping your customers engaged and interested in your brand.

Let us know what you thought of this episode and don't forget to follow us on TikTok for highlights from each episode: @the_fake_marketer 

In today's episode, James and Michael sit down to discuss how CGI and AI are transforming the world of marketing and advertising. 

We look at examples from big brands like Maybelline and talk about how you could use these tools in your own marketing efforts. Michael also talks through some demonstrations on how AI such as Generative Fill within Photoshop can be utilised for creative and how AI might impact the world of marketing going forward. It has never been easier to use tools such as AI as part of your campaigns so give it a try and see what results you can come up with. 

Let us know what you thought of this episode and don't forget to follow us on TikTok for highlights from each episode: @the_fake_marketer

Today on The Fake Marketer, James is joined by Jem Morey (The Email Ace) to talk about his experience as a marketing manager and his more recent business in email marketing. They discuss his experience of building a brand and adjusting your tone to suit your audience, why email marketing is so valuable and how you can use social media to build out an email database which will work wonders for your business.


Let us know what you thought of this episode and don't forget to follow us on TikTok for highlights from each episode: @the_fake_marketer

With the rise of social media and the advertising space becoming more and more crowded, many will feel they need to create a very complex and elaborate ad in order to stand out and get noticed. However, often this can actually backfire and detract from what you are trying to achieve. 

In this episode, James is joined by Nick Boddington to discuss why keeping it simple can often achieve better results and how less can sometimes be more. James and Nick use current examples such as the advertising for the Barbie film and case studies from clients to show why keeping your ads simple, in terms of the creative and also the channels used, can resonate with your audience and generate more conversions. 

Let us know what you thought of this episode and don't forget to follow us on TikTok for highlights from each episode: @the_fake_marketer

Are you struggling with your social media? Not seeing the results you hoped for? This is the episode for you! 

In today's episode of The Fake Marketer, James is joined by Nick Boddington to give some helpful tips on why your social media may be working struggling, the differences between paid and organic content and how to improve your page using examples from brands like Gymshark. 

If you are just starting a new page for your business or looking to breathe new life into your socials, this episode has useful tips that everyone can implement. 

Let us know what you thought of this episode and don't forget to follow us on TikTok for highlights from each episode: @the_fake_marketer

Influencer marketing has, in the past, been a marketing activity reserved for those with big budgets. Many will think of large celebrities promoting household names or new up-and-coming trailblazers. However, with the growth of social media and access for hosts of people to create their own personal brands, influencer marketing is more widely accessible than ever before. 

In today's episode of the Fake Marketer, James and Michael sit down to talk about influencer marketing that they have been involved in with clients, some examples of good (and bad) influencer campaigns and tips you can implement for your business to reach a bigger audience.

Let us know what you thought of this episode and don't forget to follow us on TikTok for highlights from each episode: @the_fake_marketer

We are used to seeing marketing all around when we are out and about - on billboards, store fronts and handed out as flyers. However, a great way to create a buzz for your brand is using on-the-street marketing. 

In this episode, James and Michael discuss why on-the-street content can be so effective, using some examples as well as speaking from our experience working for clients. They give some advice on the best way to conduct these on-the-street interviews and why it can be hugely beneficial for any business to talk to the general public, for both brand visibility and banking content that can be used on social media. 

Let us know what you thought of this episode and don't forget to follow us on TikTok for highlights from each episode: @the_fake_marketer

Every company is looking for ways to increase their brand visibility. One way that has proven successful for some is to make use of events and moments to get your product or brand noticed. 

In this episode of The Fake Marketer, James and Michael discuss some case studies where brands have found success taking advantage of the media spotlight such as Dash and Grenade, some pitfalls to watch out for and how smaller companies can implement these guerrilla tactics on a smaller scale and find success for themselves. 


Let us know what you thought of this episode and don't forget to follow us on TikTok for highlights from each episode: @the_fake_marketer

Which marketing agency you choose can be one of the defining factors of whether your business will succeed or fail. In this episode of The Fake Marketer, James is joined by Nick Boddington to talk about how to go about picking an agency and the different things you need to consider to ensure it's right for you.

In Episode 6, James and Nick run through some of the pitfalls of choosing an agency, some examples of working with clients (both good and bad) and how to assess what's right for your business and what you need from an agency.

Let us know what you thought of this episode and don't forget to follow us on TikTok for highlights from each episode: @the_fake_marketer