The Fake Marketer

The video version of this podcast is available on our YouTube channel:
https://www.youtube.com/watch?v=FduJrU0FGVI

Freelancers are a great resource for when your business needs a bit of extra help or expertise in a field you aren't knowledgeable in. However, there can be some pitfalls of using the freelancer network which can leave you with more problems than solutions.

In today's episode of The Fake Marketer, Nick and James talk about their experiences using freelancers for their business - situations where it has worked and times when it hasn't. They also talk about business goals and whether it's possible for most business owners to have their company running without them involved.

Have you had experiences of working with freelancers - good and bad? Leave us a comment on our TikTok page and be sure to follow us there for highlights from each episode: https://www.tiktok.com/@the_fake_marketer

You can now watch these episodes on YouTube: https://www.youtube.com/channel/UCMWcya32ucmiwr3ihAIC41w

Are you looking for tips on personalising your ads and also fashion? Then this is the episode for you! XD

In today's episode of The Fake Marketer, Nick and James start out discussing personalising ads, a broad vs an interest-based approach which soon derails into discussing each other's fashion sense. Nevertheless, this episode should give some insight into what personalising your ads means with some examples from clients and discussion of which footwear you should wear for lunch at a gastro pub. 

Let us know what you thought of this episode and don't forget to follow us on TikTok for highlights from each episode: @the_fake_marketer

Comments can often be ignored or dismissed by companies as useless. Full of trolls or hate with no real value. However, if you take the time to look at and use these comments you receive on your social media (both paid and organic), you have the potential for more engagement and more sales. 

In this episode of The Fake Marketer, Nick and James talk about comments and how they are linked to the success of your ads and your company. They use real examples from clients and their experiences, as well as data to explain why comments should not be ignored, but you can actually kickstart the growth and development of your business. 

Let us know what you thought of this episode and don't forget to follow us on TikTok for highlights from each episode: @the_fake_marketer

In today's episode, we have a very special guest - Fraser Sweeney (project manager at Lets Run Marketing). He has a wealth of experience, especially around email and, in this episode, he showcases the power of Klaviyo for building and sending emails.

James and Fraser discuss the different elements of Klaviyo, why the platform has grown so much recently and why many clients, including James and Fraser at Lets Run Marketing, are taking advantage of the features that Klaviyo provides. 

Let us know what you thought of this episode and don't forget to follow us on TikTok for highlights from each episode: @the_fake_marketer

An important part of your marketing efforts that can often be overlooked is building out your email list. But what are the best ways to do this? And what mistakes should you avoid?

In today's episode of The Fake Marketer, James and Nick discuss why building a list is so beneficial to your company and methods you can use to add to your email contacts such as through competitions and promotions. They also use their experience with clients to outline strategies and top tips to use when building your own email list in order to maximise its effectiveness. 

Let us know what you thought of this episode and don't forget to follow us on TikTok for highlights from each episode: @the_fake_marketer

With so much demand for people's attention, it is important that, once you've got a prospective customer to interact with your site, they are able to carry out the action you want them to without distraction. Landing pages are a great way to do this. But how do you use them effectively?

In this episode, James and Nick sit down to discuss landing pages. They talk about why you should use them instead of just sending someone to your website, examples of landing pages that have worked for themselves and their clients and also looking at the landing pages of some big brands to see what can be learnt and how it can be applied to your own campaigns to maximise their success.

Let us know what you thought of this episode and don't forget to follow us on TikTok for highlights from each episode: @the_fake_marketer

Black Friday is fast approaching and, before we know it, the mad dash for deals will have begun. With still some time left before everything kicks off, here's some tips on how to best prepare your business for Black Friday success.

In this episode, James and Nick discuss Black Friday, how they feel about it as consumers and business owners and some dos and don'ts when creating a strategy for your company. They give some top tips for how to approach the 'Black Friday Deal' and other ways you can use Black Friday to maximise the return without breaking the bank.

Let us know what you thought of this episode and don't forget to follow us on TikTok for highlights from each episode: @the_fake_marketer

BOOO! Did we scare you? No, I guess not. Well, today's episode is about fear. Not spiders and ghosts but different kinds of fear and how they apply to your marketing.

Nick is back once again with James to talk about fear, in particular fear of missing out (FOMO) when it comes to sales and other more personal fears that marketers can play into. They talk about how these fears have helped campaigns for clients in the past and how you can incorporate these ideas into your marketing strategy. Every company can tap into fear in some way and doing so can help generate urgency and, ultimately, revenue and conversions for your business.

Let us know what you thought of this episode and don't forget to follow us on TikTok for highlights from each episode: @the_fake_marketer

Value - both perceived and physical - are one of the key factors behind why someone may (or may not) purchase your product or service. But how does this affect your marketing?

In today's episode of The Fake Marketer, Nick and James discuss the concept of value by talking about some products they have been keeping their eye on and how 'value' plays a part in their purchasing decisions. They also talk about how to highlight the value of your product or service to potential customers and why communicating this is so important in your marketing campaigns.

Let us know what you thought of this episode and don't forget to follow us on TikTok for highlights from each episode: @the_fake_marketer
 

Mistakes will always happen in business. Part of making a successful company is learning and growing from your mistakes. But how can you incorporate these mistakes into your marketing strategy?

In today's episode of The Fake Marketer, Nick sits down with James to talk about how mistakes happen in business and how making 'intentional mistakes' can actually be a good way to increase engagement across channels like social ads and email. They reminisce on mistakes they have made in business over the years and explain why using mistakes to your advantage can separate your business from your competition.

Let us know what you thought of this episode and don't forget to follow us on TikTok for highlights from each episode: @the_fake_marketer