The Fake Marketer

Prefer to watch? You can find the video version of this episode on YouTube here:
https://youtu.be/rMynTTmoHA0

The Big Issue has been a staple of our British high streets for over three decades but, in that time, not a lot has changed. Lots of people can probably relate to having seen these vendors out and about but, today, we are asking - could these vendors sell more magazines by using platforms such as Meta and TikTok?

In today's episode of the Fake Marketer, Nick, James and Michael sit down to talk about the Big Issue: the perception of the brand, how vendors currently try to sell magazines and some tactics that could potentially be employed to help them make more money and a business for themselves.

What do you think of our ideas? Have any of your own? Drop us a comment on YouTube and don't forget to follow our TikTok page for highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer

Do you need help with your business? Contact [email protected] and we might feature YOUR business on one of our episodes and offer you some FREE business advice!

Prefer to watch? You can find the video version of this episode on YouTube here:
https://youtu.be/OEMtbkzt3bg

Today on the podcast, we're doing things a little differently. James has come up with a business called 'Fit Food' (not real) - a healthy eating cafe with a focus on fitness.  Now, it's our job to market it so they are on track for success. We discuss some advertising we saw this week, generating a 'queue' and guerrilla marketing tactics which can help you generate ideas for your business.

We would also LOVE to offer advice to YOUR business (yes, yours!) - so, if you have a business that is in need of some free marketing help, drop us an email at [email protected] with your name and some information about your business and we might feature you on the podcast.

Also, don't forget to follow us on TikTok for clips and highlights from every podcast episode: https://www.tiktok.com/@the_fake_marketer

Prefer to watch? You can find the video version of this episode on YouTube here:
https://youtu.be/ceEDoYgtnoo

Sometimes, all the analytics look right but something is not clicking with your conversions. But it can be hard to notice teething problems when you're in your business day-in and day-out. Therefore, taking a step back to view your customer journey as a whole can really help to identify key issues that may be slowing your potential buyers down. 

In today's episode of The Fake Marketer, James and Nick breakdown a recent client success story which led to a massive turnaround in this business's fortunes and how you can do something similar for your clients or your company. 

When was the last time you checked your whole customer journey? Let us know by leaving a comment on our TikTok page and don't forget to follow us for clips and highlights from every podcast episode: https://www.tiktok.com/@the_fake_marketer

Prefer to watch? You can find the video version of this episode on our YouTube here:
https://youtu.be/VHRto31euXg

If you've been on the internet at all recently, you've probably seen Steven Bartlett talking about Huel Daily Greens. It's been a big topic all across social media so today we thought we'd address the CEO-shaped elephant in the room. 

In this episode, Nick and James are joined by Rosie and Michael to talk about this advert and what (if anything) other business owners can learn from it. They also talk about some ads they liked this week, McMuffins and my podcast clips (thank you very much)

Speaking of clips, make sure to follow our TikTok page to see clips and funny moments from each podcast every week:  https://www.tiktok.com/@the_fake_marketer

Prefer to watch? You can find the video version of this episode on YouTube here: 
https://youtu.be/6Pe3b9_8oE8

It can be easy to push for the sale when running ad campaigns on social media. However, here's why using lead generation instead might be better for your business. 

In today's episode of The Fake Marketer,  James and Nick discuss successes they've found in using lead-gen with clients as well as getting on the phone, Japanese words and weird spellings. 

Learnt something new? Any questions? Let us know in the comments  and don't forget to follow us on TikTok for highlights from each episode: https://www.tiktok.com/@the_fake_marketer

Prefer to watch? You can find the video version of this episode on YouTube here: 
https://youtu.be/D9lG-fSiTlk

Customers leaving your company is a sad reality of business that, in many cases, cannot be avoided. But what should you do with these lapsed clients? That's the topic of today!

In this episode, James and Nick talk about what to do in this situation and use some examples from brands such as Huel to showcase methods you can employ in your own business. Lapsed customers might be inevitable in some instances but getting valuable feedback from them or winning them back to your company can be easier than you might think. 

How do you feel about lapsed customers? Let us know in the comments below and don't forget to follow us on TikTok for highlights from each episode: https://www.tiktok.com/@the_fake_marketer

Prefer to watch? You can find the video version of this episode on YouTube here: 
https://youtu.be/gd6b29Hueg4

Today, we play Family Fortunes (at least our own Fake Marketer version) and talk about the top reasons for shopping cart abandonment. 

In this episode, Nick and James go over these top reasons game show style and talk about why shopping cart abandonment happens, some of their website pet peeves and some ways you can keep your customers onsite and buying more of your products. 

How many did you get right in our quiz? Let us know in the comments and be sure to follow our TikTok page to see clips from every episode: 
https://www.tiktok.com/@the_fake_marketer

Prefer to watch? You can find the video version of this podcast here:
https://youtu.be/1l0xaTJ3G2o

In-person marketing events such as roadshows or exhibitions can be a great way to connect with potential new customers and introduce the public to your product or service. However, if you are not careful, you can sink lots of money into a venture that will bring you very little return. 

In today's episode, James and Nick sit down to discuss these marketing events and talk from personal experience about how best to showcase your company. James also talks about some examples from the National Running Show he recently attended and how you can learn from the mistakes some brands made. 

Learn something new? Have something to share with us? Leave us a comment on our TikTok page and be sure to follow us there for highlights from each episode: https://www.tiktok.com/@the_fake_marketer   

Prefer to watch? You can find the video version of this podcast here:
https://youtu.be/vExvBwhXcSI

When was the last time you picked up a newspaper? It may be a surprise for some that advertising in newspapers and print is still a part of many brand's marketing strategy. But is printing your ads in papers still worth it?

In today's episode of The Fake Marketer, James and Nick talk about all things tabloid - newspaper adverts, local papers, lonely hearts and using newspapers to clean your windows (strange behaviour). 

Do you still read newspapers? Let us know by leaving  a comment on our TikTok page and be sure to follow us there for highlights from each episode: https://www.tiktok.com/@the_fake_marketer   

Prefer to watch? You can find the video version of this podcast here: https://youtu.be/pSY-RJXUZY0

Any businesses who make content will probably dream of 'going viral'. Thousands of views, tons of likes and high-fives all round. However, is your content seeing viral success all it's cracked up to be?

In today's episode, Nick and James use the Solo Stoves Snoop Dogg ad campaign as an example of how 'going viral' and generating revenue for your business can be very different things. They talk about how ego has a part to play in aspiring for viral content, a Bristol curry house and some ads they enjoyed this week. 

What are your thoughts on today's episode? Leave us a comment on our TikTok page and be sure to follow us there for highlights from each episode: https://www.tiktok.com/@the_fake_marketer