What’s the one sleep habit even industry experts secretly break? BedGear’s Nicole Coschignano reveals the truth and it’s not what you expect!

Think sleep professionals always practice what they preach? Think again. In this episode of Her Story, Tara Kinsley welcomes Nicole Coschignano, Senior Player Development Specialist at BedGear, for an unfiltered conversation about authenticity, leadership, and the real behind-the-scenes habits of sleep industry pros.

Nicole shares why she doesn’t believe in “having it all” and how her definition of success has evolved from chasing numbers to building meaningful relationships. You’ll hear her honest confession about the sleep tech she recommends but rarely uses herself, and her candid take on the early-morning myth—spoiler: she’s not a morning person, and you might not be either!

If you’ve ever struggled with sleep routines, workplace boundaries, or finding your authentic voice in a male-dominated industry, Nicole’s journey will resonate. She opens up about nearly quitting the business, why women’s leadership would transform the mattress industry, and why we should stop obsessing over mattress specs and talk more about real sleep outcomes.

Industry veterans and newcomers alike will find actionable insights and a refreshing level of honesty in Nicole’s story. Plus, discover the one thing she always packs for travel (hint: it’s not just a pillow).

Timestamps:

- 02:00 – The sleep tech Nicole preaches but rarely practices

- 04:30 – Why being a “morning person” is a myth for many

- 06:00 – Redefining success: from money to relationships

- 09:10 – The real meaning of leadership in the sleep industry

- 12:40 – Nicole’s wild journey through every major mattress brand

- 15:30 – The breaking point: How a year off changed everything

- 17:05 – Do women really support women in sleep retail?

- 20:00 – If women ran the industry: What would change instantly

- 24:00 – Nicole’s real sleep routine (recliner confession!)

- 27:10 – The must-have travel item every sleep coach packs

Connect with The FAM Podcast:

🔗 LinkedIn: https://www.linkedin.com/company/the-fam-mattress/

📱 TikTok: https://www.tiktok.com/@forallthingsmattress

📸 Instagram: https://www.instagram.com/forallthingsmattress/

📘 Facebook: https://www.facebook.com/thefamnews

🎵 Spotify: https://open.spotify.com/show/4wvSqPZaxehCSmwRpByLi4

🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/the-fam-podcast-with-mark-kinsley/id1452601818

Discover the “Judo Flip”—the simple mindset shift that $500M innovators use to unlock explosive creativity and future-proof their business overnight.

What if the very expertise that made you successful is now the #1 thing holding your business back? In this episode of The FAM Podcast, Dream Camp’s new Guide in Residence, Kaiser Yang, reveals the surprising reason most companies plateau—and the practical toolkits you need to break free.

Kaiser, who’s built and exited tech startups for over half a billion dollars and co-founded the innovation powerhouse Platypus Labs, shares how “startup thinking” is the antidote to industry stagnation—even for established mattress retailers and sleep industry pros.

If you’ve ever felt your team’s creativity slipping, stuck in “default mode,” or worried your old playbook won’t work in the age of AI, this is the wake-up call you need. Kaiser breaks down:

- Why the “curse of expertise” silently kills innovation (and how to fight back)

- The Judo Flip: a 3-step framework to instantly spark new ideas

- How to tap into your team’s dormant creativity—even if everyone’s stuck with “number two pencils”

- The 5 core mindsets of world-class innovators (and how you can apply them next week)

- Why human creativity—not AI—will drive the next wave of business transformation

Industry leaders from Mattress Firm to Silicon Valley are already using these insights. Will you?

Timestamps:

- 02:15 – Meet Dream Camp’s new Guide: $500M exits and innovation secrets

- 05:30 – The dangerous “curse of expertise” holding leaders back

- 07:45 – How “burning the blueprints” unlocks real growth

- 10:20 – Are you a marketing artist? Rediscovering your creative edge

- 13:40 – Building creative muscle: Why most teams lose their crayons

- 16:12 – The Judo Flip: 3 steps to spark game-changing ideas

- 19:03 – Why “bad ideas” lead to breakthrough results

- 21:50 – Option X: Using constraints to fuel innovation

- 27:40 – AI slop vs. true value: Why creativity still wins

- 29:30 – The #1 question every leader must ask in the AI era

Connect with The FAM Podcast:

🔗 LinkedIn: https://www.linkedin.com/company/the-fam-mattress/

📱 TikTok: https://www.tiktok.com/@forallthingsmattress

📸 Instagram: https://www.instagram.com/forallthingsmattress/

📘 Facebook: https://www.facebook.com/thefamnews

🎵 Spotify: https://open.spotify.com/show/4wvSqPZaxehCSmwRpByLi4

🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/the-fam-podcast-with-mark-kinsley/id1452601818

What’s the ONE mattress mistake even industry insiders make? Discover why your bed may be sabotaging your sleep—plus King Koil’s surprising solution.

What if the mattress you’re sleeping on—no matter the price tag—is quietly ruining your sleep, health, and productivity? In this episode, Mark Kinsley sits down with Jonathan Scott (yes, THAT Jonathan Scott) to reveal the jaw-dropping truths he’s uncovered after 13 years in the industry, including the #1 thing most people get wrong when shopping for a mattress.

You’ll hear Jonathan’s personal journey from “endorsement deal” newbie to hands-on mattress engineer, and learn why guest feedback and fan input have directly shaped his King Koil collaborations. We dive deep into modern mattress technology: from micro coils that eliminate motion transfer, to temperature-regulating fabrics that keep you cool on summer nights and cozy in the winter. Jonathan even shares how his chronic back pain disappeared after finally sleeping on a properly engineered mattress—plus, the hilarious story of why his houseguests refuse to leave!

If you’ve ever wondered whether your mattress is hurting your health, why “bed-in-a-box” tech is revolutionizing the industry, or how to spot the design flaws that most retailers hide, this episode is your must-hear guide.

Timestamps:

- 00:18 – Jonathan Scott’s 13-Year Mattress Journey: What Surprised Him Most

- 01:28 – The #1 Product Fans Ask About (Hint: It’s Not What You Think)

- 02:10 – Shippable Sleep: How Bed-in-a-Box Changed Everything

- 03:43 – The Back Pain Breakthrough That Changed Jonathan’s Life

- 04:32 – “My Friends Stole My Mattress”—Unexpected Social Proof

- 05:20 – How to Actually Choose the Right Mattress (Educator’s Perspective)

- 06:23 – What Spinal Alignment Really Feels Like (Live Mattress Test)

- 07:28 – Inside the Mattress: The Secret Layers No One Talks About

- 08:19 – The Guest Room Hack: Why Your Visitors Never Leave

Connect with The FAM Podcast:

🔗 LinkedIn: https://www.linkedin.com/company/the-fam-mattress/

📱 TikTok: https://www.tiktok.com/@forallthingsmattress

📸 Instagram: https://www.instagram.com/forallthingsmattress/

📘 Facebook: https://www.facebook.com/thefamnews

🎵 Spotify: https://open.spotify.com/show/4wvSqPZaxehCSmwRpByLi4

🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/the-fam-podcast-with-mark-kinsley/id1452601818

Did you know most mattress warranties are setting you up for disappointment? Discover the industry secret Katie Law wishes every shopper knew!

In this episode of The FAM Podcast "Her Story" series, Tara Kinsley sits down with Katie Law, owner of Sweet Dreams Furniture & Mattress in North Carolina. Katie unpacks the real reasons why 10-year (and longer) mattress warranties might be holding back your sleep and your business. If you've ever wondered why your pricey mattress isn't lasting or why your warranty feels like a trap, this is your episode.

Katie shares how fiercely protecting her morning workout routine transformed her energy and sleep quality, and why her definition of “having it all” is nothing like what the industry pushes. She reveals the one industry trend she wishes would disappear (hint: it’s probably still under your bed) and a career moment so awkward, she nearly quit—think: pink bunny suit, roadside marketing, and middle schoolers heckling.

Plus, learn the game-changing decision that completely shifted her company culture and staff retention, and why she trusts her team to post on social media without oversight. Whether you’re a mattress retailer, sleep enthusiast, or just love a good entrepreneurial story, Katie’s honesty and practical wisdom will change how you think about success, culture, and sleep.

Timestamps:

- 03:50 – The morning routine that unlocked better sleep and business energy

- 06:40 – The myth of “doing it all” (and why help matters)

- 11:40 – Why 10-year mattress warranties are holding the industry back

- 15:00 – The bunny suit story: When marketing goes wrong

- 18:10 – One change that transformed company culture overnight

- 21:45 – How hospitality became their secret mattress store weapon

- 24:50 – The shock of letting employees post on social (and why it works)

- 26:45 – The outdated practice Katie would banish from the industry

- 29:30 – Power napping vs. pushing through: Katie’s real-life sleep habits

Connect with The FAM Podcast:

🔗 LinkedIn: https://www.linkedin.com/company/the-fam-mattress/

📱 TikTok: https://www.tiktok.com/@forallthingsmattress

📸 Instagram: https://www.instagram.com/forallthingsmattress/

📘 Facebook: https://www.facebook.com/thefamnews

🎵 Spotify: https://open.spotify.com/show/4wvSqPZaxehCSmwRpByLi4

🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/the-fam-podcast-with-mark-kinsley/id1452601818

Discover the 7 Vegas Market secrets shaking up the mattress world—plus Property Brother Jonathan Scott’s big reveal! Sleep industry insiders only.

Missed the energy of Vegas Market? We’ve got you covered! The FAM Podcast hit the floor with “boots on the ground” to bring you 7 can’t-miss highlights, jaw-dropping innovations, and a behind-the-scenes look at the Property Brothers’ mattress mastery with Jonathan Scott.

From the electric King Koil happy hour (Jonathan reveals why he’s hands-on with every mattress) to Prana Sleep’s West Coast breakthrough, Leggett & Platt’s showroom “glow up,” and the organic revolution at Jelly Sleep and Naturepedic, it’s a whirlwind recap of what’s next in sleep science.

We also unpack Bed Tech’s inversion base (why your grandma’s inversion table might be obsolete), how AI is transforming mattress retail, and the emotional power of industry community (including the legendary FAM house party).

PLUS: Get the inside scoop on Sleep Summit’s first female keynote (Nora Gomez, Beyond Inc.) and a DIY trick that’ll upgrade your style at the next show.

If you’re a retailer, sleep enthusiast, or health-conscious pro, these insights could change how you sleep—and sell—forever.

Timestamps:

00:00 - Vegas Market recap: The 7 can’t-miss moments

02:15 - The Property Brothers’ “no assholes” secret to mattress trust

08:20 - Prana Sleep’s game-changing West Coast expansion

13:40 - Leggett & Platt’s biggest showroom transformation ever

19:55 - Why organic cooling beds are the new must-have

25:10 - The adjustable base that does what inversion tables can’t

31:05 - AI, sleep retail, and the $1.2 billion mattress revolution

38:33 - The story behind 20,000 meals packed for kids in need

42:10 - The surprise DIY style hack for market pros

45:00 - Sleep Summit’s history-making keynote announcement

Connect with The FAM Podcast:

🔗 LinkedIn: https://www.linkedin.com/company/the-fam-mattress/

📱 TikTok: https://www.tiktok.com/@forallthingsmattress

📸 Instagram: https://www.instagram.com/forallthingsmattress/

📘 Facebook: https://www.facebook.com/thefamnews

🎵 Spotify: https://open.spotify.com/show/4wvSqPZaxehCSmwRpByLi4

🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/the-fam-podcast-with-mark-kinsley/id1452601818

What does a $1 million recycling breakthrough mean for your mattress—and why is 2026 the mattress industry's turning point? Find out inside.

Ever wondered what happens to your old mattress—or why tariffs and tech are shaking up your sleep? ISPA President Alison Keene joins Mark Kinsley to reveal the inside story on mattress industry advocacy, the surprising science of recycling (including wallets made from old foam!), and how AI is poised to transform everything from manufacturing to retail.

If you’re a sleep retailer, manufacturer, or just someone who cares about healthy sleep and sustainability, this is your guide to the biggest changes ahead. Alison shares what really goes on behind the scenes in Washington D.C., how ISPA is expanding membership to adapt to a rapidly evolving industry, and the wild innovations coming to ISPA Expo 2026—including real products made from recycled mattresses.

Hear how $1 million annually is being invested in game-changing recycling research, why state laws could make or break the future of mattress sustainability, and how AI can help your business work smarter (not harder). Plus: the unexpected team-building lesson from a guacamole competition!

Stay to the end for actionable insights on advocacy, trade, and what ISPA's 2026 vision means for every corner of the industry.

Timestamps:

- 00:00 – The guacamole challenge: A spicy lesson in disruption

- 06:30 – How ISPA is changing and who it serves now

- 11:02 – The real impact of mergers, e-commerce, and direct-to-consumer trends

- 13:20 – How AI is transforming the mattress business (and what you can do today)

- 14:44 – The 'tariff whiplash' explained: What DC doesn't tell you

- 20:06 – Fighting unfair pricing: The inside story behind anti-dumping and trade

- 27:37 – 15 million mattresses recycled: How MRC is changing the game

- 31:13 – $1M per year in recycling research: The wild new products born from old beds

- 35:11 – Innovation Stage: The hottest new ideas at ISPA Expo 2026

- 39:25 – How to connect with Alison Keene and get involved

Connect with The FAM Podcast:

🔗 LinkedIn: https://www.linkedin.com/company/the-fam-mattress/

📱 TikTok: https://www.tiktok.com/@forallthingsmattress

📸 Instagram: https://www.instagram.com/forallthingsmattress/

📘 Facebook: https://www.facebook.com/thefamnews

🎵 Spotify: https://open.spotify.com/show/4wvSqPZaxehCSmwRpByLi4

🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/the-fam-podcast-with-mark-kinsley/id1452601818

What sleep habit do even the pros secretly break—and why could it be sabotaging your rest? Surprise: It’s NOT what you think! Sleep science inside.

Ever wonder if sleep experts really follow their own advice? In this candid, eye-opening episode of The FAM Podcast with Mark Kinsley, Tara Kinsley sits down with Kristina Espinoza (King Koil) for a revealing conversation that’s equal parts vulnerable and practical.

The big reveal: Kristina preaches sleeping on your back for better health—but privately admits she’s a stomach sleeper! Why does this matter? Because, as she shares, sleep posture can affect everything from your airways to your skin and even your long-term health. If you’ve ever struggled to break a bad sleep habit (or felt guilty about it), you’re not alone—even the industry’s best have their slip-ups.

But the insights go way beyond sleep hygiene. Kristina opens up about fiercely protecting her peace, setting boundaries at work and in life, and the struggle of saying no—especially to long-time friends and industry norms.

You’ll hear her contrarian take on why hiring “industry veterans” may be holding back true innovation in mattress retail, and how a more emotionally intelligent approach (often championed by women) could transform the future of sleep.

Whether you’re a retailer, sleep enthusiast, or just tired of one-size-fits-all sleep advice, this episode is packed with real-life stories, actionable habits, and the honest truths you won’t hear anywhere else.

Timestamps:

- 00:54 – The sleep habit Kristina breaks (but preaches!)

- 02:00 – The hidden risks of stomach sleeping and how she tries to change

- 04:10 – Boundaries Kristina fiercely protects and why it’s life-changing

- 07:13 – The surprising toxicity of "helping" friends in crisis

- 15:29 – Why the industry must stop hiring on experience alone

- 18:23 – The moment Kristina almost quit—and what made her stay

- 24:57 – How women would run the mattress industry differently

- 26:05 – The emotional side of buying a mattress (and why it’s ignored)

- 29:06 – The playlist that powers Kristina’s workdays

- 36:03 – Market nightmare: The shoe mistake every retailer should avoid

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Connect with The FAM Podcast:

🔗 LinkedIn: https://www.linkedin.com/company/the-fam-mattress/

📱 TikTok: https://www.tiktok.com/@forallthingsmattress

📸 Instagram: https://www.instagram.com/forallthingsmattress/

📘 Facebook: https://www.facebook.com/thefamnews

🎵 Spotify: https://open.spotify.com/show/4wvSqPZaxehCSmwRpByLi4

🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/the-fam-podcast-with-mark-kinsley/id1452601818

What if 6 honest questions could change your life and business in 2026? Most sleep pros skip #3—don’t make their mistake!

Every January, we make resolutions—and most fade by August. But what if the right questions could shift everything? In this episode, Mark Kinsley and co-host Tara reveal the 6 future-shaping questions that top sleep and mattress industry leaders are asking themselves for 2026. From getting brutally serious about growth (hint: inclusivity is the new superpower) to the surprising power of saying “no,” we dig into the real habits that separate thriving retailers and healthy teams from the exhausted and burned out.

If you’ve ever felt stuck in the grind, struggled to keep your business or life on track, or wondered how to actually build a lifestyle you love—this episode is for you. Industry leaders share what’s working, the mistakes that sideline so many, and why recognition, boundaries, and intentional living are the secret sauce to long-term sleep and business health.

Stick around for a major announcement on elevating women in the mattress industry—plus a candid look at how letting go of perfectionism and embracing messy growth can be the most powerful move you make this year.

Timestamps:

- 00:00 – Why your questions decide your future (not your answers)

- 04:20 – The New Year burnout cycle (and how to break it for good)

- 10:40 – The #1 thing sleep industry insiders are getting serious about in 2026

- 15:55 – The surprising power of saying “no” as a growth strategy

- 22:30 – How “hell yes” moments fuel business and personal breakthroughs

- 27:45 – The truth about lifestyle design (are you really in control?)

- 33:10 – The game-changing habit every team needs: recognition

- 39:00 – The lasagna story: perfectionism, mistakes, and letting go

- 44:50 – The personal growth question most ignore (and why it matters in 2026)

- 48:00 – How to join the most inclusive community in the sleep industry

Connect with The FAM Podcast:

🔗 LinkedIn: https://www.linkedin.com/company/the-fam-mattress/

📱 TikTok: https://www.tiktok.com/@forallthingsmattress

📸 Instagram: https://www.instagram.com/forallthingsmattress/

📘 Facebook: https://www.facebook.com/thefamnews

🎵 Spotify: https://open.spotify.com/show/4wvSqPZaxehCSmwRpByLi4

🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/the-fam-podcast-with-mark-kinsley/id1452601818

How did one student’s “crazy” invention capture 20% of America’s beds? Discover the comfort science and wild culture of the original waterbed.

What if the most comfortable sleep you’ve ever had was invented by a master’s student... and nearly ignored by the entire mattress industry? In this episode, Mark Kinsley sits down with Charlie Hall—the original inventor of the waterbed—for a candid, behind-the-scenes journey into the world of sleep innovation. Learn how Charlie’s quest to solve pressure and temperature pain points led to a radical new kind of mattress, sparking both a cultural phenomenon and a $6 million legal battle.

If you’ve ever wondered why your hips ache on a camping mattress, or why “firm is better” was the industry’s biggest myth, you’ll love Charlie’s insights. Hear about celebrity early adopters, the wild days of waterbeds in head shops, and why modern mattresses still can’t match the floating comfort of the original design. Plus: what’s the future of sleep tech, and why do some diehard fans refuse to give up their waterbeds—even today?

Industry experts, inventors, and sleep enthusiasts: this episode is your backstage pass to the invention that made America rethink comfort.

Timestamps:

- 00:29 – The accidental invention that changed sleep forever

- 03:56 – Why women finally said “yes” to camping (and how the sun shower changed everything)

- 05:35 – Pressure points, temperature, and the science of real comfort

- 10:51 – The first waterbed prototype: trial, error, and cold surprises

- 12:54 – Art galleries, “pleasure pits,” and the wild early days

- 16:33 – Frolicking, fame, and the cultural sizzle of the waterbed

- 18:49 – Knockoffs, head shops, and the mattress industry’s resistance

- 22:37 – $6 million lawsuits and the fight for invention rights

- 27:33 – Why nothing feels like a waterbed (and why loyalists won’t quit)

- 33:40 – The surprising truth about mattress comfort today

Connect with The FAM Podcast:

🔗 LinkedIn: https://www.linkedin.com/company/the-fam-mattress/

📱 TikTok: https://www.tiktok.com/@forallthingsmattress

📸 Instagram: https://www.instagram.com/forallthingsmattress/

📘 Facebook: https://www.facebook.com/thefamnews

🎵 Spotify: https://open.spotify.com/show/4wvSqPZaxehCSmwRpByLi4

🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/the-fam-podcast-with-mark-kinsley/id1452601818

Ever wondered how City Mattress sells higher-ticket beds and keeps customers raving? Discover the “secret sauce” that’s changing the mattress game.

What really sets City Mattress apart from the crowd? In this episode, Mark Kinsley sits down with Jason Goodman, Head of Business Development at City Mattress, to reveal the “secret sauce” behind one of America’s most respected mattress retailers. Learn how a multi-generation family business consistently commands higher prices, keeps customers loyal, and builds a company culture that sales teams love.

If you’ve ever struggled to keep margins up, train sales staff effectively, or differentiate your retail experience, you’ll get actionable insights straight from a brand with nearly 60 years of proven results. Jason shares how the Prana Sleep brand became their secret weapon—why owning the factory matters, how a written “retail cookbook” drives repeatable success, and the surprising importance of *love* in business.

Whether you’re a sleep industry pro or a health-focused consumer, you’ll discover:

- How City Mattress balances quality, margin, and velocity for same-store margin growth

- The innovative slat system that reduces returns and customizes comfort instantly

- Why written processes (not just good intentions) make all the difference for scaling and consistency

- The power of culture and long-tenured staff in an industry known for churn

Stay tuned for real-world examples, a peek inside the most beautiful mattress factory in America, and practical tips you can remix for your own business.

Timestamps:

- 00:34 – The 250-Year Ravioli Recipe & City Mattress’s Family Legacy

- 03:35 – “Made with Love”: Why People Are the Core Ingredient

- 06:32 – Prana Sleep: How Owning the Factory Changes Everything

- 09:57 – The Only Mattress Quilting Machine Like This in the World?

- 12:52 – Adjustable Slat Systems: The Secret to Fewer Returns & Happy Couples

- 17:20 – The “Retail Cookbook”: 4 Metrics Every Store Must Balance

- 21:07 – Why Selling *With* Prana Sleep Beats Selling Against It

- 24:10 – What Today’s Health-Conscious Consumers Actually Want

- 25:35 – Documenting the Recipe: The Power of Written Training & Processes

- 29:43 – The Chili Cook-Off Lesson: Why Writing Down Your Process Wins Every Time

- 33:18 – How City Mattress Became a Rare Retail-Product Innovator

Connect with The FAM Podcast:

🔗 LinkedIn: https://www.linkedin.com/company/the-fam-mattress/

📱 TikTok: https://www.tiktok.com/@forallthingsmattress

📸 Instagram: https://www.instagram.com/forallthingsmattress/

📘 Facebook: https://www.facebook.com/thefamnews

🎵 Spotify: https://open.spotify.com/show/4wvSqPZaxehCSmwRpByLi4

🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/the-fam-podcast-with-mark-kinsley/id1452601818