Ever wondered if Olympic athletes’ beds are designed to keep them from… extracurricular activities? Buckle up, because this episode dives into that juicy rumor and much more!

In this riveting episode, we sit down with Brett Thornton, the Chief Operating Officer of Airweave and Sleep Summit 2024 speaker, to debunk the myth of the so-called “anti-sex beds” that Olympic athletes are sleeping on.

Brett takes us through the fascinating journey of how Airweave transformed fishing line into high-tech mattresses that promise top-tier support and comfort. Discover how these innovative beds are tailored to each athlete’s needs using cutting-edge technology. Plus, get an inside look at Airweave’s mission to bring better sleep to the world, one recycled fishing line at a time. Spoiler alert: These beds can handle a lot more than just a good night’s sleep!

Don’t miss out on this blend of science, humor, and a dash of Olympic gossip!

KEY TAKEAWAYS:

AirWeave offers a unique retail experience in Japan, with 250 store-to-store concepts and a personalized mattress scanning system.

The anti-sex mattress for Olympic athletes was a viral sensation, debunked by athletes and used as a marketing opportunity.

AirWeave is expanding into the US market, focusing on building a strong brand and offering innovative sleep technology products.

The company’s approach to sleep technology and retail experiences is driven by a combination of heritage, technology, and a focus on customer preferences and needs.

Brace yourself for sales gold and name slip-ups as Brent Batterman—aka 'The Butterman'— shares how making friends (not just sales) can revolutionize your retail game!

Mark Kinsley welcomes his longtime friend Brent Batterman (not Bierman!) to drop some serious sales wisdom from his 20+ years in the mattress industry. From making unforgettable first impressions to the art of bundling, Brent is here to supercharge your sales game and remind you why the customer experience always comes first—because if you’re not making friends, you’re not making sales! Plus, Brent teases his upcoming presentation at Sleep Summit 2024, complete with secret strategies on mentoring your team. Prepare for some laughs, a few F-bombs, and a lot of business-boosting advice!

Key Takeaways:

Make a Friend Before a Sale: Brent emphasizes that smiling and making a genuine connection with customers is the most overlooked yet powerful sales technique. It’s simple, but most people don’t do it—start now!

The Power of Bundling: Why sell one item when you can bundle five? Brent explains how bundling a full sleep system (mattress, pillows, protectors, and more) can simplify the sales process and boost your bottom line.

Leadership Secrets Unveiled: At Sleep Summit, Brent will reveal his secret sauce for mentoring and coaching teams effectively. (P.S. It’s only four minutes long, but it’ll change how you lead!)

Strap in, folks! We’re taking a wild ride from the sunny shores of Nassau to the frosty plains of North Dakota with none other than Sheldon King, the Territory Sales Manager at Mattress Firm North Dakota. This isn’t just a story of selling beds—it’s a masterclass in embracing challenges, finding purpose in every corner of life, and speaking life into every moment.

Why is Mark Kinsley soaking up the sun in Cabo San Lucas, Mexico?

In this episode, Mark Kinsley broadcasts from the stunning Grand Solmar Resort in Cabo San Lucas, where he’s enjoying the fruits of his victory bid at the Dreams for All Foundation event. But this episode isn’t just about vacation vibes—Mark reveals exciting news about Sleep Summit 2024. Attendees can look forward to a star-studded lineup featuring industry heavyweights like Colin Lawlor of Sleep Score Labs, Eugene Aletto from Bedgear, and many more.

If you haven’t secured your tickets yet, now’s the time!Mark also shares a compelling story of a lost purse in Las Vegas, highlighting the stark contrast between two hotel experiences. This story serves as a reminder of how crucial customer service is to a business’s success. Mark challenges business owners to revisit their values and ensure their teams are truly delighting customers, not just going through the motions.

"When your customer service is more complicated than a Vegas security detail, it’s time to rethink your process. And by the way, late-night eats in Vegas? Not optional!"

Don’t miss out on Sleep Summit 2024! Head to sleepsummit.thefam.com to secure your spot before the hotel blocks disappear faster than a winning hand at blackjack. And share this episode with your team—let’s make those customer service stories something worth bragging about.

Are you struggling with sleep and looking for practical, science-backed tips to get better rest?

You’re in luck!

In our latest podcast episode, we welcomed Dr. Elie Gottlieb, a leading neuroscientist and the Head of Applied Sleep Science at SleepScore Labs, to shed light on how you can truly optimize your sleep without the fluff.

Dr. Gottlieb breaks down the complexity of sleep into actionable advice, touching on everything from the importance of consistent sleep schedules to the science of light exposure.

KEY TAKEAWAYS

The Power of Light: Start your day with 10-15 minutes of sunlight exposure to set your internal clock. While blue light before bedtime gets a bad rap, it’s crucial during the day to boost alertness and mood.

Caffeine Curfew: If you’re a coffee lover, be sure to have your last cup at least 6 hours before bedtime. This simple rule can help you avoid disrupting your sleep cycle.

Consistency is Key: While everyone’s sleep needs are different, maintaining a consistent sleep and wake time, even on weekends, is essential to avoid the negative effects of “social jetlag.”

Dr. Gottlieb also dives into the exciting future of personalized sleep solutions, hinting at a time when buying a mattress might involve data-driven, customized recommendations rather than guesswork. Don’t miss this insightful episode!

Many in our industry know the vital role that sleep plays in our overall well-being, but do our consumers?

James Perez, current CEO of over a dozen Mattress Firm Franchise stores in South Texas, joins Mark Kinsley on today’s episode [rewind] to discuss his remarkable journey that reshaped his perspective on achieving a restful night's sleep.

We visit with Perez who sets out to enlighten individuals about the other crucial factors that contribute to a transformative sleep experience (hint: mattresses only account for 20% of sleep wellness). From pillows to textiles and wellness practices, he understands that the key to unlocking optimal sleep lies in addressing each of these elements comprehensively.

Citing back to the inaugural Dream Camp 2022 held in Bentonville, Arkansas, Perez emphasized the pressing need for the mattress industry to establish trust and credibility in their mission to help people improve their sleep. Drawing from his own personal journey, he also shared the profound impact that prioritizing sleep and health had on transforming the culture within his own company. Perez's story serves as a powerful reminder that sleep encompasses far more than just a comfortable mattress. By delving into the lesser-known aspects of sleep, we can unlock the potential for a truly restorative and life-enhancing slumber.

Ever wondered how to turn sleep dreams into business gold?

In this episode of the FAMM podcast, host Mark Kinsley welcomes Kelly Charles, a true icon in the mattress industry. Broadcasting straight from the cozy comfort of an Englander Echelon mattress at the Big Mattress Outlet, Kelly shares insights that could revolutionize your business strategy.

Episode Highlights:

Key Takeaways:

Connect with Kelly: If you’re intrigued by the Big Mattress Outlet’s model or considering franchising, reach out to Kelly at [email protected]. She’s always open to industry conversations and eager to share her wealth of knowledge.

Ever wondered how a mattress store can revolutionize sleep?

In this exciting episode of the FAM Podcast, host Mark Kinsley takes us behind the scenes of Snooze Mattress Company's new flagship sleep shop with CEO Matt Smith. Matt, a dynamic and innovative leader in the sleep industry, shares his vision of transforming 20 million lives through better sleep. From competitive games to deep discussions about sleep health, Matt and Mark cover it all.

Highlights of the episode include:

Join us for a fascinating look at how Snooze Mattress Company is redefining the sleep industry, one restful night at a time. Don’t miss the fun and informative mouthwash toast to wrap up the episode!

Tune in now and learn how you too can benefit from the future of sleep!

Ready to catch some Z's?

Join Mark as he dives deep into the latest data from the International Sleep Products Association and the Better Sleep Council. In this episode, Mark breaks down 12 key findings from the Mattress Buying Trends Report, providing valuable insights for anyone in the mattress industry.

It's clear the mattress industry is abuzz with activity! Overall, consumers are happy with their purchases, driven by health considerations and influenced heavily by ads. Free delivery and easy returns are crucial, even as brand loyalty wanes. Don't sleep on these insights!

Ever wondered what would happen if the mattress industry had a Red Bull?

TAKEAWAYS

Sleep Heroes Assemble!The mattress industry has the superpower to enhance people's health, mood, productivity, and overall quality of life. Time to don your cape and revolutionize sleep!

Status Quo? No, Thank You!To truly make a difference, individuals in the mattress biz need to kick the status quo to the curb and actively shape the future. Embrace innovation and be the change!

Summit of Dreams:The FAM Sleep Summit isn't just an event; it's a playground for community, collaboration, and crafting the future of sleep. Think of it as the industry's very own slumber party for ideas.Tune in and join Mark Kinsley as he challenges the norm and inspires a sleep revolution. It's time to dream big and sleep better!