Moderator: Valerie Camillo

Panelists: Shelley Pisarra, Tim Clark, Kathryn Kai-ling Frederick

In 2025, sports are fighting harder than ever for fans’ attention – contending with an unprecedented news cycle, shorter attention spans, and changing modes of content consumption. This panel will discuss how teams and leagues are using data to adapt in this rapidly changing world, and how they can play – and win – the attention game.