In this episode of The Fashion Clinic podcast, our very own Izadora talked to the MA Fashion Entrepreneurship & Innovation alumni Shao Hua Huang about her innovative start-up idea, Cocoon. Cocoon takes a new approach to the lingerie industry. They produce perfectly fitted custom bras and digitalise the bra fitting process using 3D scanning technology. They have also adopted a made-to-order model, minimising waste for patterning and prototyping while avoiding overstock. Cocoon is a brand for every bra wearer, regardless of the shape, size, age, ethnicity, gender identity, or sexual orientation.