If buyers and sellers don’t see you as a trusted expert, they’ll choose someone else. That’s why it’s critical to build trust and authority in your market—so clients come to you instead of the competition. In this episode, I break down the fastest way to position yourself as the go-to real estate agent using YouTube, without adding more work to your plate.

Real estate is one of the biggest financial decisions people make, and if they don’t see you as an expert, they’ll move on. The good news? You don’t have to chase leads—when you build trust and authority, clients come to you. And one of the most effective ways to do this is through real estate video marketing. Unlike Instagram or Facebook, where content disappears, YouTube videos work 24/7 to position you as a market leader.

In this episode, I’ll cover:

• Why trust is the foundation of a successful real estate business
• How to use YouTube to create authority in your market
• The top three video types every real estate agent should create
• A simple way to get started without filming extra content
• How to repurpose videos to maximize visibility and reach

When you focus on real estate entrepreneurship, standing out from the competition is key. By leveraging video, you establish credibility and attract more high-quality leads. This is one of the best real estate coaching strategies to position yourself as the go-to expert. YouTube allows you to educate your audience, answer common buyer and seller questions, and create content that works for you 24/7.

Think about the brands you trust—why do you keep coming back? It’s because they consistently show up, provide value, and reinforce their authority. The same applies to real estate agents. When potential clients see your face, hear your voice, and get insights from you regularly, they’ll trust you before they even meet you.

Real estate wealth building isn’t just about selling homes—it’s about creating opportunities. By showing up online, you not only attract clients but also open doors to multiple streams of income. Whether through affiliate partnerships, coaching, or referrals, your brand becomes a magnet for business.

So let me ask you—are you showing up as the expert in your market? If not, it’s time to start. The agents who build trust and authority at scale are the ones who dominate. Start today by repurposing your existing content, uploading it to YouTube, and positioning yourself as the go-to expert.

Hit play now and start building trust at scale!

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Thank you for joining me on this episode of The Raquel Show, and remember, keep pushing your limits to achieve your goals.

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