Catchy jingles. Pithy slogans. They help tell stories and sell products. But advertising wasn’t always colorful or memorable. The modern form of advertising came into existence in large part due to one man’s vision, Albert Lasker. In this piece for Backstory, Larry Potash unearths what we know about the man, and how he changed the course of business history.  Backstory with Larry Potash airs Sunday nights at 11 on WGN-TV and on smart TVs on the free WGN+ app. For more, download the Backstory podcast wherever you get your podcasts, go to WGNtv.com/backstory, or follow Larry Potash on your favorite social media. Click here to see how to download the free WGN+ app.

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