Read this if you think that automation will save your valuable time In this episode, Martin shares why using automation might be the biggest obstacle to business success.
The FindFocus Show – Pareto Summary
In 2009, two airplanes – an upstate New York Continental Connection flight and an Air France flight from Brazil to Paris – were the victims of the effects the autopilot.
Unexpected changes in the airplanes’ autopilot systems caused them to react in an extremely poor way, which turned out to be the cause of the accident in both cases.
That’s why on January 4th, 2013 the Federal Aviation Administration released a safety alert for operators saying that pilots’s ability to quickly recover the aircraft from an undesired state. Pilots should spend less time flying around and more time flying by hand.
Automating too soon is one of worst things you can do when starting an online business. One of the main problems Martin sees is neglecting crucial skills when building an online business.
When you are starting out you should trade time for money. This will help you to identify the skills that are valuable in the market place.
Martin currently builds the skill of podcasting and creating videos.
Scaling matters. A podcast or video is a great way to distribute your content and offer value.
You can provide most value in person.
You have to offer your services to the right person.
Hunter Otis build his 6-figure business by helping people to overcome porn addiction.
Always focus on building personal relationships.
You can only help people who want your help.
Don’t cast pearls before swines. Example: Martin’s content was well received in different Facebook groups but was criticised heavily on reddit.
Don’t try to convince people. You will fail.
Martin cannot even convince his wife about the value of FindFocus but the software changes some people life’s daily.
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