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The Fire Time Podcast episodes
- Tomorrow's Customer (FTM Rapid Reaction Series)
While we prepare Season 17 of the podcast, Tim will be giving weekly rapid reactions to audio articles from The Fire Time Magazine. In this week's episode, Tim reacts to an article by Peter Parsons titled, "Tomorrow's Customer" (released in the March 2026 issue of The Fire Time Magazine).
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Watch this podcast on YouTube: https://youtu.be/0k9by8widxE
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fire-time-podcast/id1433804268
Listen on Spotify: https://open.spotify.com/show/4vHdzg48bE5qFf0KjMeMej?si=7b6cae3923d348f2
Read The Fire Time Magazine: https://www.itsfiretime.com/magazine
Subscribe to The Fire Time Magazine: https://itsfiretime.com/subscribe
Support The Fire Time Podcast financially: https://www.itsfiretime.com/join
Want to get more fireplace leads for your company? Check out: https://findmyfireplace.com
20 min - "3 Tips for Increasing Throughput" (FTM Rapid Reaction Series)
While we prepare Season 17 of the podcast, Tim will be giving weekly rapid reactions to audio articles from The Fire Time Magazine. In this week's episode, Tim reacts to an article by Zack Estes titled, "3 Tips for Increasing Throughput" (released in the January 2025 issue of The Fire Time Magazine).
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Watch this podcast on YouTube: https://youtu.be/Qww9sUsJwnU
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fire-time-podcast/id1433804268
Listen on Spotify: https://open.spotify.com/show/4vHdzg48bE5qFf0KjMeMej?si=7b6cae3923d348f2
Read The Fire Time Magazine: https://www.itsfiretime.com/magazine
Subscribe to The Fire Time Magazine: https://itsfiretime.com/subscribe
Support The Fire Time Podcast financially: https://www.itsfiretime.com/join
Want to get more fireplace leads for your company? Check out: https://findmyfireplace.com
25 min - "Enjoy Being Wrong" (FTM Rapid Reaction Series)
While we prepare Season 17 of the podcast, Tim will be giving weekly rapid reactions to audio articles from The Fire Time Magazine. In this week's episode, Tim reacts to an article by Gideon Honeycutt titled, "Enjoy Being Wrong" (released in the May 2026 issue of The Fire Time Magazine).
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Watch this podcast on YouTube: https://youtu.be/eH5UjHyObGU
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fire-time-podcast/id1433804268
Listen on Spotify: https://open.spotify.com/show/4vHdzg48bE5qFf0KjMeMej?si=7b6cae3923d348f2
Read The Fire Time Magazine: https://www.itsfiretime.com/magazine
Subscribe to The Fire Time Magazine: https://itsfiretime.com/subscribe
Support The Fire Time Podcast financially: https://www.itsfiretime.com/join
Want to get more fireplace leads for your company? Check out: https://findmyfireplace.com
19 min - "Build Careers, Not Just Crews" (FTM Rapid Reaction Series)
While we prepare Season 17 of the podcast, Tim will be giving weekly rapid reactions to audio articles from The Fire Time Magazine. In this week's episode, Tim reacts to an article by Dave Anderson titled, "Build Careers, Not Just Crews" (released in the February 2026 issue of The Fire Time Magazine).
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Watch this podcast on YouTube: https://youtu.be/20FLyJLvKC8
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fire-time-podcast/id1433804268
Listen on Spotify: https://open.spotify.com/show/4vHdzg48bE5qFf0KjMeMej?si=7b6cae3923d348f2
Read The Fire Time Magazine: https://www.itsfiretime.com/magazine
Subscribe to The Fire Time Magazine: https://itsfiretime.com/subscribe
Support The Fire Time Podcast financially: https://www.itsfiretime.com/join
Want to get more fireplace leads for your company? Check out: https://findmyfireplace.com
26 min - "The Revenue Triangle" (FTM Rapid Reaction Series)
While we prepare Season 17 of the podcast, Tim will be giving weekly rapid reactions to audio articles from The Fire Time Magazine. In this week's episode, Tim reacts to an article by Casey Harvey titled, "The Revenue Triangle" (released in the December 2025 issue of The Fire Time Magazine).
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Watch this podcast on YouTube: https://youtu.be/owkiavo_JFs
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fire-time-podcast/id1433804268
Listen on Spotify: https://open.spotify.com/show/4vHdzg48bE5qFf0KjMeMej?si=7b6cae3923d348f2
Read The Fire Time Magazine: https://www.itsfiretime.com/magazine
Subscribe to The Fire Time Magazine: https://itsfiretime.com/subscribe
Support The Fire Time Podcast financially: https://www.itsfiretime.com/join
Want to get more fireplace leads for your company? Check out: https://findmyfireplace.com
21 min - "Wisdom from the Warehouse" (FTM Rapid Reaction Series)
While we prepare Season 17 of the podcast, Tim will be giving weekly rapid reactions to audio articles from The Fire Time Magazine. In this week's episode, Tim reacts to an article by Allen Newby titled, "Wisdom from the Warehouse" (released in the February 2026 issue of The Fire Time Magazine).
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Watch this podcast on YouTube: https://youtu.be/BvRYJKv5v-Q
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fire-time-podcast/id1433804268
Listen on Spotify: https://open.spotify.com/show/4vHdzg48bE5qFf0KjMeMej?si=7b6cae3923d348f2
Read The Fire Time Magazine: https://www.itsfiretime.com/magazine
Subscribe to The Fire Time Magazine: https://itsfiretime.com/subscribe
Support The Fire Time Podcast financially: https://www.itsfiretime.com/joinWant to get more fireplace leads for your company? Check out: https://findmyfireplace.com
24 min - "4 Ways to Get a Higher Return on Your Marketing Dollars" (FTM Rapid Reaction Series)
While we prepare Season 17 of the podcast, Tim will be giving weekly rapid reactions to audio articles from The Fire Time Magazine. In this week's episode, Tim reacts to an article by Clay Dennis titled, "Four Ways to Get a Higher Return on Your Marketing Dollars" (released in the June 2026 issue of The Fire Time Magazine).
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Watch this podcast on YouTube: https://youtu.be/VPYc1089JDU
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fire-time-podcast/id1433804268Listen on Spotify: https://open.spotify.com/show/4vHdzg48bE5qFf0KjMeMej?si=7b6cae3923d348f2Read The Fire Time Magazine: https://www.itsfiretime.com/magazineSubscribe to The Fire Time Magazine: https://itsfiretime.com/subscribeSupport The Fire Time Podcast financially: https://www.itsfiretime.com/joinWant to get more fireplace leads for your company? Check out: https://findmyfireplace.com23 min - Season 16 Finale - Q&A Episode
"You'd think eight out of ten people walk out with an estimate. Once you actually track it, it's under twenty percent every single time."
In this episode, Tim closes out season 16 with the show's traditional Q&A—answering the sharpest questions listeners submitted while he was on the road teaching, including some real pushback on the systems he preaches. It's the practical, put-it-into-practice cap on everything the season covered.
In this episode, Tim covers:
- Why customers wander the showroom pointing at random fireplaces—and how nailing step two makes those distractions vanish
- The case for never correcting a customer who asks for the "wrong" product—because being right isn't the same as making the sale
- How to give a firm installation date on-site even when you're at the mercy of back orders and outside trades—and why "yellow zone, red zone" keeps your crew from ever going home early
Don't miss Tim's raw take on why door swings are his favorite metric, why AI now makes tracking them effortless, and the Stephen Covey fish-tank lesson that explains how he juggles a full plate without letting the big rocks get buried—listen for the honest admission that his discipline exists precisely because he doesn't have it all figured out.
——
Links from this episode:
WhyFire Fireplace Al Visualizer: https://whyfire.com
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Watch this podcast on YouTube: https://youtu.be/s_4bXhz2wiw
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fire-time-podcast/id1433804268
Listen on Spotify: https://open.spotify.com/show/4vHdzg48bE5qFf0KjMeMej?si=7b6cae3923d348f2
Read The Fire Time Magazine: https://www.itsfiretime.com/magazine
Subscribe to The Fire Time Magazine: https://itsfiretime.com/subscribe
Support The Fire Time Podcast financially: https://www.itsfiretime.com/join
1 hr 2 min - Dan Bonar - Win Business Through Relationships and Trust
"We are the immovable number two. And it's okay being the immovable number two."
In this episode, Tim sits down with Dan Bonner (Vice President of Residential Sales, ICC Chimney) to unpack how a privately owned chimney company turned restraint into its sharpest competitive edge. Dan's spent the last six years steering through a pandemic boom, a workforce that doubled, and tariffs that erased two weeks of work overnight.
In this episode, Tim and Dan cover:
- Why chimney *should* be a commodity—and how ICC deliberately makes theirs anything but by refusing to sell through hardware stores or big box.
- The "boss versus leader" image Dan keeps in his head, and how he kept a frustrated team from walking out when every tariff solution got scrapped a day later.
- Twenty-plus years of distributor relationships built entirely on handshakes—zero written contracts, anywhere in North America.
Don't miss Dan's masterclass on the value wedge and the discipline of staying the "immovable number two"—a clear-eyed argument that constraints don't starve a business, they focus it, and that chasing every opportunity is how good companies die of indigestion.
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Links from this episode:
Marketing Warfare: https://a.co/d/07Z9jdqN
Fire Time Podcast Q&A Episode: http://itsfiretime.com/ask
——
Watch this podcast on YouTube: https://youtu.be/y3-1wAHxxbA
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fire-time-podcast/id1433804268
Listen on Spotify: https://open.spotify.com/show/4vHdzg48bE5qFf0KjMeMej?si=7b6cae3923d348f2
Read The Fire Time Magazine: https://www.itsfiretime.com/magazine
Subscribe to The Fire Time Magazine: https://itsfiretime.com/subscribe
Support The Fire Time Podcast financially: https://www.itsfiretime.com/join
1 hr 3 min - Matt Bradley - Hiring and Inspiring Gen Z (Live from HPBExpo 2026)
"The most depressed, anxious, addicted, and self-destructive generation in American culture—we created this world."
In this episode, Matt Bradley (Partnership Manager at WhyFire and Editor of The Fire Time Magazine) makes a provocative argument from his 2026 HPBExpo class: the reason you can't hire or inspire young workers isn't pay, schedules, or time off—it's a culture that's stripped them of meaning. He traces the problem back to Nietzsche and offers an ancient antidote.
In this episode, Matt covers:
- Why higher pay, flexible schedules, and more paid time off won't fix your hiring problem—and what young people actually crave instead.
- The "fortitude formula"—moral purpose times sources of strength—and how Viktor Frankl found meaning in a concentration camp.
- Concrete interview questions and shop-floor practices that work, including why you should drop the sarcasm and never assume Gen Z is lazy.
Don't miss this one if you've ever caught yourself blaming "kids these days"—Matt argues that mindset is just an easy way to let yourself off the hook, and he hands you a practical playbook to mentor the most capable hires you've been overlooking.
——
Links from this episode:
WhyFire Fireplace AI Visualizer
http://whyfire.com
——
Watch this podcast on YouTube: https://youtu.be/nBRD5lY_m7k
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fire-time-podcast/id1433804268
Listen on Spotify: https://open.spotify.com/show/4vHdzg48bE5qFf0KjMeMej?si=7b6cae3923d348f2
Read The Fire Time Magazine: https://www.itsfiretime.com/magazine
Subscribe to The Fire Time Magazine: https://itsfiretime.com/subscribe
Support The Fire Time Podcast financially: https://www.itsfiretime.com/join
1 hr 12 min
About The Fire Time Podcast
From the publisher's feed
Are you tired of presentations that are only half relevant to your business? Many speakers are not practitioners of their material, simply teachers—not so with The Fire Time Podcast. This podcast is…
for the hearth industry and by the hearth industry. Host Tim Reed has over a decade of experience in the hearth industry, making conversations with guests relevant and extremely practical. In Season One, Tim speaks with twelve hearth industry leaders and provides content relevant to any position, whether on the retail or manufacturing side. Hearth companies everywhere are lost because the landscape of business has changed dramatically in the last ten years. They are trying hard, but they just don’t know what to do. The Fire Time Podcast equips hearth companies to win by sharing ideas and innovation from the best minds in our industry. This podcast will give you the tools to move the needle in your company and win in the changing landscape. This podcast is the first of its kind—specific to the business that you work in every day and simple enough to teach you what’s needed to succeed. Do not miss out on The Fire Time Podcast, available for Apple and Droid devices or at www.itsfiretime.com/podcast. The simple and repeatable steps provided will empower you to grow the bottom line of your company and inspire the team that you lead. ABOUT: Tim Reed is the Retail Sales Leader at Fireside Home Solutions in the Pacific Northwest where he helps his team members make it so stupidly easy to buy from them that there is no excuse not to. Starting as individual salesperson in an empty warehouse, he has grown Fireside’s Retail division by millions (after cutting his marketing budget by 90%). Tim has been invited all over the country to teach companies how to market effectively to their customers and sell more than ever before. His YouTube videos, sales blog, and “Fire Time Podcast” have become a resource for the industry and are actively helping thousands of people rethink their paradigms so that they can grow their businesses in the changing landscape. Tim learned “just enough to be dangerous” about sales, marketing, web development, and leadership from years of playing guitar in a failing punk band—which he swears has uniquely qualified him for his job today. Now considered one of the most innovative minds and compelling communicators in the industry, Tim uses his platform to serve others, helping them create clear messages that are wildly compelling to their audiences. Tim lives in Portland, Oregon with his wife, Jessica, two children, Olivia and Luke, and his 90 pound Golden Retriever, Walter. He still plays guitar in a failing punk band. CONTACT: [email protected] | www.itsfiretime.com
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