The research project BBClean led by the Department of Mathematics and Physics of the Brescia campus of Università Cattolica studies the pollution caused by the domestic heating wood burning, a widespread cultural tradition in the Alps. What are the effective tools to increase citizens’ awareness on such traditional issues? What are the technological innovations currently on the market to promote the sustainable use of wood and pellets? Listen to the voice of Professor Giacomo Gerosa, scientific coordinator of the project who answers to these and other related question.