The FitBiz and Personal Training Podcast

We discuss what you can do in times like this as well as how to prepare in the future.

We discuss why showing appreciation is key to your business and how a lot of times businesses focus on clients first but we'd have you consider the employees are most important. We also discuss things we do to show our appreciation in the studio and how these little things add up over time.

In this episode we discuss client ascension models, converting groupons, add on type programs, and why you may want to consider having not only up sell programs but down sell ones as well.

If you're looking for more info on growing a profitable studio join our free facebook group here: https://www.facebook.com/groups/fitbizvault/

In this episode, we interview our current head trainer and partner at Infinity Personal Training regarding how he prepares for his days, what gives him the edge in terms of retention, dealing with clients, personal development, what separates us from box gyms, tips for managing trainers and more!

In the personal training and fitness industry its very common to hire independent contractors to save $ but is it the best? Listen in to find out!

In today's market, a lot of facilities are focused on group training but 1on1 personal training definitely has its pros. Listen in to learn why you may want to consider diversifying your programs and adding one one ones or keeping semi privates, etc.

Company culture = the personality of the company. It involves a variety of things like the company work environment, ethics, mission, vision, expectations and goals. What drives culture and what are some key things we have focused on?

In this episode learn about everything we track and why having specific metrics within Marketing & Sales, Clients, Team Performance, and Profitability. Learn a bunch of key performance indicators you may want to consider using and why!

Do you have issues retaining clients? We go through the various things we have implemented in our studio for client retention and how we have driven our attrition rate down to 2%!

In this episode, I'm with special guest and one of my best friends, Franco Cabral. He has over 15 years of sales experience and is the CEO of Inmark Media, a very successful marketing and advertising firm. We cover tips around the psychology of sales, the importance of having specific mindsets, words and strategies for a better customer experience as well as objections and most importantly closing the sale!