As it’s the weekend

There is no better time to get a few essential tasks done that will help improve your fitness business as a whole

1️⃣ Survey your clients…

Every few months be sure to get a quick update on how they are finding your fitness business and what areas you can improve on

Our questions are based on the core values this way we know if staff are hitting them or not

2️⃣ Give feedback to staff…

Once the surveys are in now sit down with your staff and work on any areas that need attending too

3️⃣ Collect the latest reviews…

You should never let a client leave without giving your fitness business a review

Always try and get them just before they finish and they are getting results

4️⃣ Book your next few events…

Getting clients booked into events that are a few months off keeps clients focused and on track

Be sure to have a few planned over the rest of 2020

Now enjoy your weekend and I will speak with you on Monday

David 🙂

On Wednesday I turn 30!

A day I haven’t really been looking forward too

Yet a day that was always going to come

I had no way of stopping it from happening

Just the same as your longest-serving client who you have become great friends with

Who suddenly out of the blue just gives you her 30 days notice on the membership

There are many things in life that we have just no control over

So as I turn 30 today I wanted to say a few things

The only person you have any control over is yourself

Focus on becoming the best version of yourself

Lead by example

And your wishes and dreams will slowly start to come true

Speak tomorrow

David 🙂

Offering more value to your clients doesn’t always have to cost

✅ A weekly Facebook message to see how the clients are getting on

Something you would have to do once a week and cost nothing

✅ A recording of how to use MyFitnessPal

Something you do just once and share with all new clients

And what you create is purely down to listening to your clients

Take the FitPro Portal for example

In here we have a full-on Facebook Ads Lead Gen Course

Where we take you step by step through what you need to do

And we kept getting asked if there was a way they could keep track of each stage they had done

So we got to work and wrote a 21 step checklist that will take them from:

🔥 Setting up a Facebook Advert

🔥 To what to do when a lead comes in and how to collect the leads

🔥 To how to chase the leads

Now not only will the clients benefit from this added content

You can then use it as part of your sales pitch and tell prospects that you are continuously adding and improving the programme to get the best possible results 🙌

David 🙂

Ps… Want to know more about the checklist and The FitPro Portal❓

Then come and join us for a 30 day trial: www.thefitproportal.com

Time to get honest here

Running Facebook Ads isn’t going to change your whole fitness business

You are NOT going to suddenly just fill up and start making retirements plans

I get at least one person a day ask me

🗣 WHY are my Facebook Ads not working❓

So I have a quick check

Lead ares coming in nicely around the £3.50-£4.00 mark

Which is around the UK average

🗣 Your ads are doing fine it’s everything else that is probably letting you down

🧐 Once they gave you their details did you tell them what happens next?

If the answer is no… then go and create a Thank you page that has this info

🧐 How many times have you tried calling these leads? More than at least 3 times in the last 3 days?

If the answer is no… then go and phone them

🧐 Do you text the lead if they don’t answer??

If the answer is no… then how will they know who it was that phoned them

🧐 Do you have an email follow up in place that starts building like & trust?

If the answer is no… then go and create one

Facebook Ads has one role and only one role

Generate leads who may be interested in your fitness business

The average cost per sale is around the £30-£50 mark

This means for every £30-£50 you spend on ads you should be making a sale

But this will ONLY happen if you do the stuff I have talked about and a LOT LOT LOT more

Growing your fitness business is way more that just running Facebook Ads 👊

David 🙂

Ps… want to learn how tun run Facebook Ads that actually work and have all this info I have just talked about 😉

Then come and join us inside The FitPro Portal 🙌

Last week I was on a call with a FitPro Portal member

He was telling me how he joined a Fitness Business marketing programme that cost him a few £100 a month

They made him invest in software that even we at DKnine Fitness wouldn’t need

Costing him £100’s a month

Now if this guy had 100’s of clients

Then this software may help

Yet he only currently has 2 online clients

Leading to him making a significant loss every month he was on that programme

So if you are new to the fitness industry or are spending £100’s each month on these special softwares then please take note

I know a number of 5 & 6 figure fitness business owners who have a FREE WordPress website

Use a free Application Form Software

Use MailChimp which is free or spend a little every month on Aweber to collect email addresses

And I get it

I use to be just like you

I had click funnels $97 a month

I had TypeForm $35 a month

I had infusionsoft $149 a month

These 3 things alone were about the same price as 1 monthly client

Or if I had them now

And we charge £69 a month for the cheapest programme

That would be around 4 clients to pay for all of this

You HONESTLY don’t need it

You are wasting money on things that are not going to make any difference to the number of sales or leads you generate

So here are a few must-haves to get you started

1… ZAPIER

If you are running Facebook LeadAds you will need this to pull your leads in

£20 a month

Only get it if you run Facebook LeadAds

2… MailChimp or Aweber

These are email marketing platforms a place to store all your leads

MailChimp is FREE to a certain level Aweber is better and costs $19

3… Wufoo Forms

These are application forms

Wufoo is FREE 🙌

If you want a redirect to take payments then you have to pay

4… WordPress

Your website is free WordPress has a load of free themes you can use

You will just have to pay for the domain and hosting

These are 4 bits of software that you can run your whole business from and cost less than 1 client a month

STOP WASTING YOUR MONEY ON THINGS YOU DON’T NEED 👊

David 🙂

When a new client joins

You should always have a little victory dance

They joined YOU 🙌

Not your competition… YOU 💪

Now you have to confirm to your new client that they have made the right decision

So I ask you a simple questions

Can you walk me through what happens with that client over the first 30 – 42 days

If you have no idea what I am talking about then this is how you convince clients to stay on with you LONG TERM 👊

When a new client joins us here at DKnine Fitness

They leave booked in for their initial 1-2-1 consultation added into the members area and leaving with a welcome pack

We also immediately jump into the draw and write a welcome card and send it in the post

7 Days in they get a phone call from one of the team asking how their first week has been and if they need any extra assistance

Day 10… What’s your favourite colour? We want to order you your FREE DKnine Fitness t-shirt

Day 14… Nutrition is key did you want to come in and chat with one of the team

Week 3 offer an opportunity to come and try the Small Group class

Week 4 phone-call from one of the team to see how their first month has been

Week 6 Facebook review and Google review

We want clients to stay for the long term and most of the stuff we do during the initial 4-6 weeks costs nothing except time

Time that the clients will appreciate for giving up and spending with them and helping them get closer to their goals

Get the out of gym systems right

And you will never have a revolving door of clients ever again 🙌

David 🙂

January is a strange time of the year for most Fitness Business

Everyone is expecting to fill up 🙌

Which is usually the case in the first week or so of the month

Then everything almost comes to a holt

Ads really start slowing down

People don’t answer the phone

No-one wants to sign up

We start to freak out 😰

Especially those who are spending big 💵 on ads

Yet you may still be seeing that there are pockets of fitness business who are still killing it

These are the people who have the systems in place to make sure ads never stop delivering 🖥

Here are a few things they have in place…

When a lead comes in

✅ They are added to an email follow up series that is designed to build trust over the next few days

✅ They also have an automated text message go out right away letting the lead know that someone will be in contact shortly

✅ Final they start calling and texting

Day 1 they will call at least twice with a text message after each attempt

Then they do the same for the next few days

After all this lead did give you their number to follow up with them and give them more info on the programme

If you get all this done you can rest assured that sales will be made 🔥

Now these emails 📧…

They will need to build trust and deliver value therefore make sure you are talking to your target audience about there wants and needs

Referring back to your current clients and how they have achieved there results with you

Make it all a story

Then we have the text messages 📲…

These text message will need to keep adding more urgency to spike the lead’s interest

Finally once you get a hold of the lead on the phone we need to be ready with the questions you need to ask in to get them booked in or sold

Again it’s all about working on the steps and systems before you just go out and spend big on ads

Still not sure??

Then come and join us inside The FitPro Portal

Where we give you all this and way more to help you keep generating leads on a daily basis

David 🙂

Ps… Payday is almost here so be ready when everything starts getting back to normal 🙌

Here is how Simon from TriForce Endurance generates leads for his Online Fitness Business

It’s the 4th week of 2020 🙌

The mad “New Years New Me” is slowing down

Therefore I want to give you some tasks to complete this week 🤓

These tasks may sound so basic that most of you will probably just glide by this email/post

But if you can get these few things done your leads will be that little bit warmer 😏

1) Go set up Google My Business and make sure you complete every single section downloading the Google My Business app on your phone

2) Message all your clients who have had successes with you for a testimonial

Q: What was life like before…

Q: What results have you had…

Q: How is life different since these results…

Q: What is the one thing you found that helped you get results here compared to everything else you have tried…

3) Now get them to post this testimonial on your Facebook Page & Google My Business profile

4) Okay time to get a nice picture of them 📸

This one is not a before & after picture but of them holding a whiteboard with the reason they joined your fitness business

This will be a little different from what they wrote for your reviews giving you some new fresh content

5) The final one is always about asking for that bit more

So far we have had 2 reviews from them

Next we want to see if they would be happy to record a short video for your fitness business repeating what they have written

That then gives you 3 solid testimonials that you can share around your website and socials

Get this done this coming week

And your selling for the rest of the year will just become that little easier 🙌

David 🙂

Today’s our final day on this mini Italy/Switzerland tour with my dad

Last night we arrived in Montreux

Now this place is on a different level when it comes to costing

2 cups of tea were £6.68

Dinner at a very famous fast food last night was £27.74

This place isn’t cheap

Yet the tourism here is flowing through the street and up into the mountains 🏔

Meaning that people still come here in their 1000’s this time of the year even though it costs a fortune

So the next time you are thinking of lowering your price

Consider changing the way you sell instead 👊

Don’t just think that lowering your prices or being the cheapest in your area will fill your business

It all comes down to how you sell and market to your prospects

Get this right and you will never worry about being too expensive again 🙌

David 🙂