The FitPro Lead Gen Show with David Kyle & Friends

After watching Juventus win last night in Turin

Today we are back on the train and heading over to Switzerland 🇨🇭

In particular a place called Montreux

So while sat on the train here scrolling through Facebook

It suddenly struck me that this would be the perfect example for something a lot of FitPros struggle with

Getting your application forms completed

After all we all know that if a lead completed an application form with the price on it

They are going to be a much better lead

So this example…

The train I am sat on is busy

People sat to my right and left

People moving around

Plus the train keeps stopping

Imagine at the same time I have just had a stressful morning at home

Maybe the kids had been driving me crazy

So as this prospect is sat on the train

Scrolling through Facebook

They see your advert which they like they then give you their name email and phone

Then land on the application form

They have a quick scroll see some of the questions are asking for more than a single sentence

And realise that now just isn’t a great time to complete this application form

It is going to require a little brainpower and a less stressful place to sit and complete it

So if you are expecting application forms to get completed and they don’t

It isn’t your FAULT

Often leads are just not in the right place to sit and get them completed

There is though… a way to boost your application form competing rate 🙌

It all starts when the lead completes the landing page section

We want them to then get a flow of email follow-ups over the next few days

Emails that are going to build trust deliver value and encourage this lead to now go and complete the application form

So if you haven’t got one of these sorted

Go get it done this week 👊

Or come and join us inside The FitPro Portal and use 1 of ours 😉

David 🙂

Today we are heading to Turin to watch Juventus play football

While my dad sleeps on the train

I get my laptop out and start working

Managing all our Ads Management Clients making sure their ads are producing leads and they are happy with the service

Yet just a few years back…

I had no idea how to run Facebook Ads

I had barely traveled around Europe never mind the world

DKnine Fitness was only a bootcamp in the outdoors

Fast forward a few years

DKnine Fitness has it’s own training facility in Cardiff

We have a solid team working on training the clients and managing the admin

FitPro Lead Gen is now worldwide with clients from all corners of the world

And I am half way through a 5 day trip with my dad going from Milan to Geneva with 2 football matches added in

It’s not a fluke this happened

I am not some sort of rich family who just gave me the money

I worked hard 😰

I mastered the lead generation game of Facebook Ads

And I still work 15 hour days most of the week 🙌

WHY?

Because I have goals ambitions

Reasons WHY I need to get to a certain level

And I can 100% guarantee that you have goals

Reasons WHY you want to get to a certain level

Therefore if you are struggling with the lead generation side of thing in your fitness business

Then I 100% recommend you come and join us inside The FitPro Portal

We literally give you everything you need to generate leads on a daily basis no matter what level of running ads you have

The beginners’ course shows you how to get started

We have a more advanced course for people who have played around with ads before

We even give you not 1 but 2 Facebook Ads copy every single month 😱

We even give you your social media posts for the month too so you never need to worry about what to post

Plus it’s only a month by month set up

You want to leave after your first 30 days?

No problem 🙌

Yet I can bet that once you enter

You will never want to leave 🔥

See you on the inside?

👇👇👇

www.TheFitProPortal.com

David 🙂

It’s been a great day or so here in Italy with my Dad

We decided a few months back that we would come during the football season to come and watch Ronaldo at Juventus

The only plan we had made was to watch that game everything else is getting decided on the day

Hotels activities and so on

After landing yesterday we jumped online and had a look at what we could do today

We also had a quick check to see if there way any football on

And you guessed it

There is

Inter Milan are playing at home in the Italian Cup 🙌

So we jumped on the website

5 minutes later our tickets are booked 👊

It was really easy to find where to book easy to change the language from Italian to English so we could book tickets in English and easy to pay

There was no complicated process to try and find buttons there was no confusion in how to find the tickets and purchase

It was all straight forward

This needs to be the exact same with your website or funnel

We don’t want to overcomplicate the process to lose the lead

Your landing page only needs to show certain details that all its job is for

You don’t need to be adding in any extra videos or reviews or questions that will distract the prospect form just giving you their details

Same for your application form

Don’t make them go measure their belly and chest

Don’t make them have to fill in 20 plus questions

Just ask the questions you need to know and try and keep it under 10

Same for the website once a prospect likes you they will want to find your contact page

Make it super clear where it is

Keep everything simple and straight forward

The simpler it is the more leads you WILL Generate 🙌

Speak tomorrow from Turin 💪

David 🙂

So I was waiting to board the plane earlier today

When one of the passengers bags was just too big to come on the plane 💼

With Ryanair, if your bag doesn’t fit the required size

They charge you

You have a simple choice then…

You either pay 💰

Or you don’t take the bag 😫

Thing is We can’t do this as fitness business owners

The minute we start adding in conditions and fines

Prospect can go find your competitors instead

So what you do❓

It starts with making sure you only work with your preferred target audience

This way you are dealing with the type of people who will cause the issues you would struggle with

You then accommodate the clients in a way where you don’t have to bring these type of conditions in and lose clients and leads

The final one…

And we do this at least once or twice a month

Tell the lead that we are not a good fit to work together

Maybe it sounds crazy in the short term, but you know those type of client that will cause you countless headaches 🤯🤕

By deciding on your target audience, rejecting people who will pull down your business

You will 💯 % feel better and have an easier life

#youdonthavetoworkwithanyone

David 🙂

You're sat at home

It's a Sunday evening, roughly say 8.30pm

Your phone pings with a new lead landing in your inbox…

What do you do❓❓❓

🧐 Stop what you are doing and call the leads?

🧐 Or wait until tomorrow and follow up?

After all, it is 8.30pm

It's late-ish

The leads is probably doing the same as you and just chilling after a long week on the sofa

You probably decide to leave them and give them a call tomorrow instead

Thing is…

The quality of that lead massively drops after as little as say 6 hours of not getting back to that request

24 hours later, that lead has probably forgotten who you even are 😭

So here are a few ways to maintain the lead, and keep your fitness business front of mind and expecting your call

1️⃣ Have an automated text message that gets sent out right away after they have opted in

Letting them know that you have got their details and will be in contact shortly

Maybe add in a CTA

For example, we at DKnine would send…

📲 Hi [name], thanks for requesting more info on the 6 week over 30's programme. One of the team will be in contact shortly, until then, please can you confirm that you are over the age of 30?? 📲

This gives them that opportunity to reply to the text 🙌

2️⃣ Next, we have Thank you page which explains what happens next and what they should do now

An example could be a video of you explaining what happens next now you have got their details and what they should do between now and you calling them

This could be to check out your latest results, read your blogs, or complete an application form

Anything to keep their eyes... on your business for as long as possible

3️⃣ The final one and this one is super key

Have an email follow-ups system in place 👊

The first email is basically what you have on your Thank you page

Telling them what happens next and what they should do

Then over the next few days, we built a load of trust and deliver a load of value

So by the time you eventually get them on the phone, they know all about you, what you have to offer and are more or less ready to get started 🙌

If you don't have any of these already in place 🤓

Make sure you take some time next week to get them sorted 💪

David :)

It’s Thursday morning at 6.15am and my alarm is going off 🚨

I’m up at the crack of dawn to attend a networking that my accountant asked me to join

He said… 🗣 David, you should come down to network with the nutritionist and chiropractor that both attend

And you know what… He is 💯 % right

We all need to be networking with more local businesses in the area

And not just think that every single person is going to steal your clients

Take a local hairdresser 💇‍♀️

They would spend anything between 20 minutes to over an hour with just one client

Imagine in that time they gave that client an insight into your fitness business

Now imagine she does that to over 20 clients she sees a week

Those clients then go home and google you, check out your Facebook page

And hopefully, message you 🙌

Think about what networks you can tap into that will help generate you business and you could return them with potential business too

David 🙂

Something the FitPro Portal focuses on heavily is showing the members a variety of ways to generate leads

Then once that lead has been generated, how to build the rest of the funnel to best increase the chances of the lead signing up

The whole process will always lead back to you having to make phone calls unless you opt for a messenger style of funnel

Today I wanted to go over a few ways that you can set up a Lead Gen Funnel for your business

1️⃣ The first one is the Facebook Ad to Landing Page, where you collect their name, email & phone

This is the most common one, as you will phone every single lead that comes in

Once they become a lead, we have an automated text message that goes out and tells them you will be calling shortly

Plus you will have an email follow up campaign that helps build trust over the first 5-7 days and has a specific CTA

As for the TY page, this could be anything from an application form to a ‘what happens next’ video

(If you don’t like phoning, you could just text them every day for a few days instead)

2️⃣ If you don’t like doing as many calls or you would prefer to call people who know a lot more about your programme

Then you would go Facebook Ad to Landing Page, where you collect just their name & email

Then redirect them to an application form that asks them up to 10 questions and have a pricing question in there too

On the TY page, this could either be a call scheduling feature or a what happens next video that delivers value and trust

Once they complete the application form, be sure to have an auto text message to remind them that you will be going over their application form

Plus their name & email from the landing page is connected to an email follow up campaign that helps build trust over the first 5-7 days and has a specific CTA

3️⃣ If you just don’t want to call at all, then a Messenger Campaign would be your thing 👊

There are 2 ways to do, the simple and the more complicated

The simple one is simply setting up a messenger ad inside of Facebook Ads, then when someone clicks the ad, it starts a message with you

The second is where we use ManyChat

We link the Facebook Ad Message up to an automated flow within ManyChat, therefore when someone clicks the FB Ad

They get a flow of messages that they need to reply too, these are to build trust and deliver value, with the aim of making the sale at the end or preparing you to enter that conversation

👇👇👇👇

Like I said at the start all of these funnels can be found inside The FitPro Portal – www.TheFitProPortal.com

And it will all come down to how many calls you want to make

If you are not sure which one is the right one for you

Then try them in this order and see which one works best for you

David 🙂

Ps… here is the link to the FitPro Portal again

👇👇👇👇

www.TheFitProPortal.com

Today has been non-stop…

I traveled up half the country this morning

Meeting up with a good friend, James Calderbank

Where we sat and built out a brand new website for his MensHub facility

Drink several cups of tea in the process

And have just made it back down to Cardiff 🥵

It really is time for bed 🛌, but before I get my head down

I had to make sure I gave you a few tips on your website

To help get the best possible return

E.g… Generating leads

After all, this is the one place people purposely come and check you out before they get in contact

Leading us perfectly into the first tip

1️⃣ Make it super obvious who the website is for when they land on it

Honestly, your prospect don't care if you graduated university

While also raising money for a long lost tribe in the amazon

They just want to know that this website is for them

Make it super easy for them to know that the minute they land on your website, that they are in the right place

Welcome them to the website and let them know that you help people just like them get amazing results

2️⃣ Know we have confirmed with them that this website is for them, we only have about 30 seconds to convince them to stay

This is the trust and proof stage that show them that you get results with your clients

They want to know that people just like them have come to you and got results

You will know your market, therefore these success stories, testimonials, case studies have to resonate with the prospect

Build the ever-important KLT

3️⃣ Now you should have peaked their interest

Next, we need to make them hand over their details

This can be done and needs to be done in a few ways

Let's start with a few CTA to download a FREE Lead magnet

Then add in a few CTA to request more information about your services

Finally, we want to make it super clear where the contact page is

These 3 things are the basics to a lead generating website

** Did you know we give you a complete website course, including templates and downloads inside The FitPro Portal 🙌 **

Moving on…

Here are a few other design and SEO tips you will need to consider

✅ Keep the design, simple, spacey and clean - Nobody likes a mess

✅ Be sure to include a number of keywords on all the pages - for us they would be… Personal Training in Cardiff

✅ Make sure you name all your images - Google will rank your images too 👊

✅ Test all the buttons - nothing worse than wanting something that doesn't work

✅ Upload really big, quality pictures, then get a plugin to compress them - Quality is key to building trust

✅ Don't forget your privacy policy - GDPR and all that

Actually, that will do for now

If you want a load more knowledge, downloads, templates and everything you could think of about websites

Then come and join us inside The FitPro Portal

www.TheFitProPortal.com

David :)

It’s the first proper week of January, the time everyone starts getting back on track and organised

And I really hope you have been making the most of the January Gym Sales

Anyway…

I was on a call over the weekend with a new Portal member

They had just joined and wanted to get to grips with the payment side of things

Setting up payment in Stripe and how to send invoices out an all that

As they had been using PayPal and wanted to reduce their merchant fees

When we got chatting about what they use for their recurring payments

A payment that you get each month from the same person

They where stumped!!

As they run only 6 week programmes

Anybody that joined

Just paid for the 6 weeks

If they wanted to carry on, they would have to pay again for the next 6 weeks via a new link

There was nothing in place to keep the clients or even stop them from leaving

Which meant they had to re-sell at the end of every 6 weeks to have an idea of numbers 😱

We jumped on Stripe, got them set up with recurring payment for the 6 weeks and told them to follow something like this…

➡️ When they first joined the 6-week programme, tell them… that this is a great chance to test us out for the 6 weeks

Then once the 6 weeks is up, we then move you onto a 6 weekly rolling payment, to make sure you secure your place for each programme we run ⬅️

This way, you as the business owner…

✅ Know how many people you will have on the next programme weeks before it has even started

✅ Not have to convince them to stay on and have to re-sell as their payment will come out automatically

✅ Not lose everybody and have to start again each time as their payment will come out automatically

✅ Have a better understanding on your finances as you know how many recurring payments you have

✅ Reduce your front end sales as you won’t have to start again each and every time

You get my drift 🤓

If you don’t have a recurring payment set up, then you are SHOOTING YOURSELF IN THE FOOT

Go get this sorted if you don’t have it already and I will see you tomorrow 👊

David 🙂

If you have watched any of the YouTube videos or read the emails and posts

You will often see me talking about application forms 🙌

With the set up being…

Facebook Ad - Landing Page - Application form

Applications forms can be key to your whole system if you don’t want to call as many leads or you make it a prerequisite before you call them

So before we go any further, make sure you have a valid reason for wanting to run with application forms 🤓

The people who don’t want to phone a ton of leads would usually go

Facebook Ad - landing collecting their name & email only - Application form

This way you are only phoning people who have completed the application

Giving you potentially a better lead, as they will have an idea of the price

Others would use it as a way to get more details about the lead before they come in for a consultation 🤝

Now let’s take a typical prospect

They are on the train when they see your advert, they click the link, land on the landing page and enter their name, email and phone

They then get pushed to the application form

The form has like 10 questions, some of them are asking for big answers

The train is busy, it’s loud, they just aren’t in the right frame of mind to complete it 🤯

This is why I would say roughly 2 out of 10 leads would complete the application form right away

As the form does take time to complete

Other reason people may not complete it is due to the questions being asked, and the price on the form

If you are a higher ticket fitness business, then the price would put a lot of people off as they have only just come across you

This is why once they come a lead, we get an email follow up in place that pushes them back to the application form for the next 5-7 days

These emails are designed to build trust, deliver value and have the CTA to come and complete the application form 🙌

So don’t think it’s the end of the world if the forms don’t get completed right away

Just keep chasing those leads and make the sales

David 🙂