The FITSPRO Podcast

CURE FOR YOUR CONTENT RUT.

Sometimes creating content can seem bothersome, annoying and time consuming. Other times it’s super fun, you feel inspired and are filled with creative ideas.

This episode is moreso for the first situation. When you need some structure, someone to get you going as you stare at the wall, or blank piece of paper or empty notebook app.

I should preface this by saying if you don’t know your ideal client, you’re going to be shooting darts at a dartboard that’s 300 meters away with a blindfold on. Okay? You need to know who you’re speaking to before creating content...if you don’t want to waste your time that is.

So, you’re in a content rut or just feeling like you’ve created everything you can create (which we know is never the case), then read on!

This goes for blogs, emails, Instagram posts, YouTube videos, podcasts, literally any media you can create for an audience.

Start with a subject matter.

For me, I decide if it’s going to be fitness based, life based, travel based, or business based.

If you have categories you post in or use with your audience, this will be helpful. I go over all of that inside Instagram 101 and fitsPRO Foundations.

You’ve got your topic. Now give yourself some structure.

Choose an intro; your click bait:

* 3 ways or tips to ____ (build muscle, be more efficient in your workouts, recover effectively)* How to:* Choose locations for world travel* Use lifting straps* Start building your email list* Cope with comparison online

Your "favorites."

* My 5 favorite glute exercises* My 3 go-to mantras

Then you have the secretive ones. Like:

* The four things no one told you about being an entrepreneur* The worst cue you could ever use* Unpopular opinion about _____

Whatever applies to your audience.

Now, I don’t use post topics like this all the time. But they can be helpful in getting the creative juices going whenever you’re in a content rut. Or even when short on time and need to bust something out really quick.

Having a headline like this allows you to build a skeleton to your content. You know what you’re laying out. Your three tips, or five fav exercises, or the worst cue and why it’s so terrible. Maybe you include what to say instead.

I hope you can see how this tactic can be helpful. Like I said, it gets you thinking in a creative manner but also in a very specific one. Which can be beneficial when creating content.

I’ve often ended up actually batching content when using this strategy because one idea leads to the next, and before you know it I have twenty post headlines and topics made. Much like you just heard me ramble them off.

Okay, moving on.

Poll your audience

This is one I use often. Hi, you’re creating content for them. You can ask them to vote in the comments. You can send email surveys, or submit ideas via instagram stories. You’ve got options. Use them.

Polling your audience is great for a few reasons. It gets you connected with your people. It allows you to see who is REALLY invested in the content you’re creating. Who are your die hards? This can also be encouraging when you’re feeling unmotivated. You’ll see that people WANT to hear from you and value what you bring to them on...

HOW TO TRAVEL THE WORLD - TIPS AND TRICKS.

Important things for travel prep, like travel insurance?

For travel prep I am going to say you have a few must need, or need to know items.

These include but are not limited to:

Travel insurance - we use World Nomads. Fun fact, we were exempt from needing insurance in 2018 because we were out of the country for the months that we did not have insurance. So, that was winning. Travel insurance does not count as normal medical insurance. Know that.

World nomads has a few options, we went with the highest option just to be safe. We were traveling with a drone, camera, lenses, two laptops and some valuables that we felt were worth having coverage for. Nate's wallet was stolen in our first location, Santiago, Chile, and we filed a claim and received $83 I believe it was. Yes, that was stressful, but it was nice to know that when we rented a vehicle, like in Europe for four weeks, we knew we had coverage. They also provide hotlines that you can contact in case of emergency or sickness that will lead you in the direction of English speaking doctors and facilities. Insurance is always for the peace of mind, right? Rarely need it, but sleep a little easier knowing you have it.

Next would be two V’s of international travel - vaccinations and Visas.

Vaccinations - You can look up what vaccinations are required and then suggested for the countries you are planning to visit on the cdc website. Then find a travel clinic near you or simply call your doctors office and they will lead you where you need to go, because it is likely that they do not provide these vaccinations.

Visas - The Miller’s had a rough go with visas on our first trip around the world. We misunderstood the rules for the European 90 day tourist visa and overstayed by 23 days. That was fun - I’ve mentioned it before, but we drove, took buses and had flights through 14 European countries so our passports looked like a hot mess and we were not asked about any of it or our timeline until we flew from Poland to Singapore. Plan was to finally leave Europe from the Helinski Airport in Finland. We had a 45 minute transfer and they held us at customs. We were clueless. Long story short, we thought Scotland broke up our 90 days and then restarted a new 90 days when we entered back into the European Union. But the rule is 90 days WITHIN 180 days. And we def stayed for four months in Europe. Oops. Because we weren’t coming back anytime soon, they gave us the stamp, let us go, and we sprinted to our gate.

When traveling from Philippines to Vietnam, waiting to board our plane, we were informed we needed a visa for Vietnam. Somehow in our planning we just didn’t see this. So, having lodging booked and an itinerary we needed to try and stick to, we hopped on the computer, missed our flight, expedited visas, booked a new flight for the next day and got a hotel room near the airport. It was a rush. But it all worked out. Just a few hundred dollars later.

Just do a google search fam. “do US citizens need a visa for _____" (enter desired country).

From there it can be tricky or super easy depending on the country. Some countries are visa upon arrival, other require more info + passport and a photo to be emailed etc. Just depends. Which is why I say the two V’s need to be addressed early on in your planning, VACCINATIONS AND VISAS.

Beyond insurance and the two v’s I would suggest having a credit card that will benefit you while traveling long term overseas. You don’t want to deal with foreign transaction fees or your bank blocking your...

ALL THINGS Q&A FOR TRAINING AND PROGRAMMING.

Question 1:

What would you describe as “science based programming”? A lot of trainers prompt that now.

In short, to claim something is science based or evidence based, THERE NEEDS TO BE SIGNIFICANT SCIENCE BASED EVIDENCE TO BACK THE CLAIM.

There need to have been scientific studies performed, proving the tactic or method to be true or false. Ideally, there are several studies that back the claim.

I mean it’s 2000 freaking 19 and the other day I was reading an article in the Journal of Strength and Conditioning Research (which I have access to through my NSCA membership) about leg and hip muscle activity during the back squat, Romanian deadlift and hip thrust. It found that the squats had significantly higher levels of quad activity because of the knee flexion and extension involved. And the hip thrust has the highest glute max activity. The Romanian deadlift had the highest hamstring activity.

We know this right?!

Those are claims we can say are science based, or evidence based training methods.

Example: You’re pairing hip thrusts and RDLs because you’re targeting the hamstrings and glutes. That would be evidence based training.

There are also methods I have to mention that may not have been tested and published in a scientific journal, but THEY WORK. And that’s that.

For instance, the heart rate or energy systems development used by Joel Jamieson. This is the type of conditioning I use with my clients and Built By Annie programming.

There are six different types of conditioning all based on targeting and increasing your body's energy system's thresholds in an a-lactic, anaerobic and aerobic. These methods have been effectively used and tested on athletes for YEARS. There is data to show for it. We can see heart rate variability improving, resting heart rates decreasing, thresholds increasing etc. BUT, I can’t say for sure if there are specified studies to support Joel’s specific methods.

If someone is claiming “science” or evidence based training methods, take responsibility and ask questions. Ask how it’s science based, ask what’s the science behind their method. Hopefully you can see it within their other content.

Also, the more science you read yourself, the more you’ll be able to piece things together and kind of start to see common trends within the science. Compound movements are efficient for working large amount of muscle groups and have a high metabolic demand. Hip thrusts work your glutes more than squats. You don’t have to pull maximal loads to retain strength and so on.

Question 2:

Mobility/accessory work. How do you choose certain movements? Is there a resource?

For mobility and accessory work, there are a few things that go into deciding that. 

I typically go off three things: the main movement, the goal of that movement (get strong, build muscle, increase capacity), and the individual (if that is part of the equation). If individuality is not a part of the equation then I’ll go off of my knowledge and experience with the masses. Right? What do MOST people need? What will MOST people likely benefit from when it comes to mobility and accessory work.

First - the main movement of the day.

Then plug in mobility and accessory work accordingly. Generally speaking.

Say you have a squat day and back squat is the main lift.

TEACHING CLIENTS TO ADJUST WHEN FEELING PAIN

Episode 40 came about after my experience at the Prehab 101 Seminar with Dr. Jacob Harden in Victoria B.C. Canada in September. If you're in the fitness space and don't follow him, I highly suggest you find him on the gram @dr.jacob.harden. And if you need CEU's for the NSCA or other organizations, his Prehab 101 course is approved - which is amazing.

Today’s episode addresses something has likely happened to everyone listening. If you lift weights, you have definitely had this happen on some level.

You’re working out and you experience pain.

That’s it.

You’re following your program as planned and you feel in a pinch in your shoulder or twinge in your back. So, what do you do? Go home? Move on to the next exercise? Modify? Push through the pain?

That, my friend, is what I am teaching you today.

This is not a gold standard, biblical approach or one size fits all system. But, it is what I do with my clients and is in line with what I have learned from professionals whom I hold in high regard.

So, here I am, sharing it with you.

Question 1: is the pain above a 5?

I work with my clients on a pain scale from 1-10.

It doesn’t start at 0 because 0 is no pain.

Now, 1 is barely any pain. Below 5 is tolerable.

10 is the worst pain you can imagine - think child birth without meds.

So, if a client’s pain is below a 5 (meaning it is tolerable), I am totally fine with them working through the lift.

If the pain exceeds a 5, they have some regressive options.

Option 1 is to reduce the load.

Client reduces the load. Then one of two things happens.

Either client's pain decreases or it doesn’t.

Based on that, they either complete sets at that weight, where pain is 5 or below (tolerable pain) or, if the pain didn’t go away, I’ll sometimes have them decrease again until we find a tolerable load.

BUT, we must also keep in mind that there is a goal of the movement we were doing, right? So if the goal was to work at an intensity of 85% effort on RDLs, heavily loading the hamstrings, but the client can only tolerate a load at 50% effort...then we enter waters where I alter tempo and maybe even exercise selection, which we’ll get into as well.

Soooo. We altered load by decreasing it.

Pain is tolerable, finish workout as planned, make record of weight and pain.

Lowered weight and pain didn’t change, now we use option 2.

And option 2 is decreasing the range of motion.

Can we do RDLs from a shorter range of motion with tolerable pain?

Yes? Great, work at that range of motion with a tolerable load. Record pain level and load.

No? The pain stays the same, above a 5?

Then we change exercise selection. That’s on the client if they have a comprehensive understanding of WHAT the given exercise was meant to do. I personally work with a lot of other professionals in the field so they may be able to make this adjustment themselves.

If it’s a 1:1 client, then we make that change together. My 1:1 and Built By Annie clients would be noting this in...

YOU NEED TO TAKE ACTION ON YOUR DREAM(S).

If imma be straight up with you, I get super irritated when people sit on their rear ends when they could be working towards their dreams.

As Rachel Hollis would say, I literally want to shake them until they get it, until they believe they are worth it.

I don’t need you to drop your whole life, and put all your eggs in your dream basket. Sometimes I think that’s what holds people back. Perhaps they think it has to be all or nothing. And it doesn’t.

Buuuuuttttt I do see a lot of humans making NO PROGRESS towards the actual life they want for themselves.

And I dislike that. If you’re in my fam, I want you to live out your highest purpose. Whatever that is. Whatever that looks like for you.

I want people to bet on themselves. Whether that’s with an actual monetary investment or just taking action with the belief that they CAN make it happen.

I have a notebook and a canvas in my office that both say “make it happen.”

That is the very phrase that got me through my first few years of biz and still gets me to take action through adversity today.

The simple believe that I can make it happen. That whatever “it” is, is in the cards for me.

But friend, you can’t make your dreams happen without ACTION.

I swear this episode isn’t just me complaining and expressing my irritation with people lack of dream chasing. Its intended to show you actual tools you can use to start taking steps towards that dream. To share tools to help you TAKE ACTION.

The first step for me is something I learned in The 4-Hour Workweek (by Tim Ferriss), one of my fav books. The purpose of this practice is to identify what’s holding you back, your road block. Once you identify it, you then need to take the power away from that "thing." (Whatever your road block may be).

NUMBER ONE

Ask the hard questions:

* First: what’s the worst that can happen?* Then: how might you come back from that?

This is not expecting failure, this is moving past and taking the weight off that fear of failure (whatever that is for you).

And I need you to go deep here, like think about the ACTUAL worst thing that could happen....

Okay?

Then, take a deep breath, and let that shit go.Hopefully you feel less bogged down and restricted by that weight.

I do want to mention that fear will be ever present when chasing dreams, but it doesn’t need to be the driver of your decision making.

Moving on.

NUMBER TWO

Work backward:

You don’t need to know all the details. This is not meant to overwhelm you. But you do need to start by asking yourself a few questions. What do you want? What’s the outcome you’re shooting for?

And this doesn’t even have to be starting a business. This is personal to you. That thing that keeps you up at night. That’s your dream, that’s what I’m talking about.

When I started my biz online, I knew the dream was to work from home, to roll out of bed without an alarm, and go about my day as I pleased. It wasn’t to get a barbell in every woman’s hand, or help people live their best life. That is 100% NOT what drove me to build this business.

I don’t actually know if I’ve ever talked about that before, or not in such a clear manner...

So yes,

3 things I used to believe about business

If you missed it, last week’s episode was the 5 things I used to believe about Fitness. So, I figured I would just continue that theme this week but with business.

I think as humans we should always be challenging our beliefs and philosophy whether in life, fitness or business. There are things that I believe to be true now, that in a few years I might disagree with or see through a different lens.

As far as business goes, this is more true than you know. The three things I believed you needed in order to be successful are more painful for me to reveal than the fitness side of things. 

I can’t put my finger on why, but these are almost more embarrassing for me. But we’re here doin' the thing anyhow.

The three things I'm about to dive into are what I believed for probably the first two years of building my online business. They frustrated me to the depths of my soul and I also failed at all of them.

Here we go.

Number 1 - I thought your freebie was EVERYTHING

I spent so much time focusing on and trying to come up with a freebie before anything else.

But you know what the problem is with that?

And wait, I guess I should reiterate that there is no one size fits all for business. So maybe a freebie is what you need right now. But when I was starting out, it most definitely was not. And I don’t believe it to be of high importance when you’re starting out.

Stick with me.

If you have a small audience and no data from that audience, but your freebie is supposed to be of high value to your ideal client…how are you supposed to create the perfect freebie for humans you don’t even know yet? And after you create that freebie…what does the email sequence lead to? Right?

Because after all the point of a freebie is to get people’s emails, nurture that list, and then up-sell to whatever your service or product is.

Sooooo why would we create a freebie, that might not even in line with the eventual higher ticket offer? Or might not even REALLY be what the ideal client is looking for?

You get what I am saying and how that can be a bit backwards?

I want you to grasp that I am not saying you DON’T EVER need a freebie or that freebies are not valuable. They are. You will need one. But I believe it is not the best use of your time or energy when just starting out.

If you missed it, I did an episode on building your offer pyramid and you’ll find in that episode that your freebie is in fact last on the list. The comes after you’ve gotten people results, received feedback and testimonies, maybe created some content for those people and really figured out what they would be willing to give you their email for.

Listen to episode 32 here

That’s belief number one - thinking freebie is everything and that my business would depend on it. That is #FALSE. I am just now, in year 5 of my business, developing my freebies and aligning my offers so that I can sell more passively through email.

Let’s move on to NUMBER 2

Oh man. Number two is still kind of embarrassing for me. Perhaps it’s because I haven’t figured it out yet and am aware of how beneficial they could be for my business. But I also just hate this platform,

5 things I used to believe about fitness

I feel like today’s episode is one that I could do every three to five years. I say that because the field of health and fitness changes SO FAST.

There are always new trends, and new info about old trends. So for now, I believe what I believe, but I am sure some of that will change in the future as I learn more and challenge my current beliefs. On that note, if you’re a coach and you don’t question your beliefs, I encourage you to do so. It will make you a better coach for sure.

Alright, let’s get into number 1 of 5 - things I used to believe in fitness.

Number 1 has to do with cardio. And I bet you believed this too or maybe you still do believe it.

Either way... 

Number 1 - Cardio ruins your muscle gains and is how you get skinny/lose fat

I used to think that if you did long steady state cardio, it would eat your muscle, or you wouldn’t be able to build muscle.

It was my theory that you would be building type b slow twitch muscle fiber types, which would impede on all your work in the gym building more type x fast twitch muscle fibers. I didn’t think you could do both.

I was fine with lifting in combination with high intensity explosive mediums of cardio but never long steady state cardio.

This was really until four or five years ago when CrossFit came about. I began questioning my own philosophy. These humans were lifting ALL OF THE WEIGHT and also running miles. And they most definitely weren’t losing their muscle or their strength gains.

I began to dig deeper into the physiology and found that you can in fact make strength gains and do long term steady state low intensity cardio. It’s really more about the goals of the trainee, use of time, and fuel intake when it comes to keeping those gains.

That kind of leads into the similar belief that cardio was only for fat loss or to get skinny.

This belief was largely influenced by the industry as a whole.

Once I found energy systems development and heart rate training my view of “cardio” was forever changed.

As far as fat burning or weight loss goes, you can do cardio simply to increase your caloric deficit. That’s about it.

My current beliefs about cardio are far more complex. I don’t even call it cardio. If I have clients do “cardio,” it’s based on heart rate and recovery. And it’s largely to improve overall aerobic or anaerobic capacity.

Or, if people enjoy cardio like running or boxing or cycling, great, do it. If you want strength and muscle gains, make sure you’re eating accordingly. I work alongside working against gravity and have a link for my clients to use if they are seeking nutritional coaching.

Moving on to number 2.

Number 2 - One Size Fits all Form (aka what led to my disc injury)

Having the mentality that “One size fits all form” is exactly what led to my disc injury. The particular belief was about form was that your toes must be straight forward on squats, and you must squat ass to grass. It’s not Kelly Starrett's fault. I was a young strength coach and had a very black and white belief system within movement. I likely took what the experts said as PURE GOLD and didn’t question it.

On a personal level that lead to squatting with a narrow stance, toes forward, knees out THE FURTHEST, ass to grass regardless of what my pelvic awareness or mobility allowed.

I don’t suggest this methodology.

Stages of belief in life and training

This episode on belief and philosophy is for all the humans in any area of life.

Nate and I had been talking about this phenomenon in religion and then I started to see it happening among professionals in the health and wellness field.

So, I figured it would be worth bringing up here, on the podcast.

That is, that there are stages to building your philosophy around things you value in life. Whether it be your profession or your belief system.

I don’t have all these stages mapped out and maybe there are ACTUAL stages within psychology that I just have zero knowledge of.

This is highly likely.

Nonetheless, I am covering belief system and profession because that is where I see it and have experienced it most prominently.

It all started with Nate and I observing young believers (Christians). There seems to be this trend, and there certainly was for both of us, where you go hard in the paint.

the black and white stage

Your beliefs are based in a black and white thinking process. Everything is right or wrong, there is no grey, everyone must love Jesus or they are condemned to hell and alcohol is from the devil, right?

Well, as time goes on, and one gains a little more life experience, has some conflicting conversations, perhaps some struggles of their own, that black and white thinking tends to fade

Again, this is our experience and something we have witness enough to notice a common trend. It is certainly not everyone’s story and it would be ignorant to think so.

So we have this transition from black and white, extreme sort of legalism into a more…mature state, if you will.

Establishing your non-negotiable beliefs

You now have your non-negotiables - your beliefs that you stand firm with. But everything outside of that is not a deal breaker for you. right? Like my faith doesn’t rest on whether or not Noahs’s ark actually happened, okay?

Perhaps you used to view a pastor having a beer as sinful and you judged him for it, or you thought all gay people were condemned to hell.

And now you have a beer with that pastor and realize that people of homosexual orientation can in fact love Jesus too.

So, this is not a talk about Jesus, I promise. But it is to demonstrate that youthfulness in a belief system or values system to perhaps a more mature state within that same belief system.

And I point it out because I think it is necessary. That’s to say I think that EXTREME phase is necessary for those finding their path in beliefs, whatever they may be or their career path if they hope to be an expert.

This is kind of the transition into how I’ve seen this play out in the world of health and fitness or strength and conditioning.

I was the BIGGEST example of this in my early years as a strength coach. And to be fair I tend towards black and white thinking anyway, so I fall into this phenomenon to tenth degree. To be honest world travel has helped a lot with that. I would say I see a lot more grey these days.

Belief in Health and fitness

I know you’ve seen this...

The newer coach, maybe they are still in school, and they have VERY STRONG opinions about everything.

>> There is one way to squat, or foam rolling is 100% a complete waste of time, or there’s absolutely no need for upright rows,

Biggest Launch Takeaways of 2019

If you want to understand where I was with my knowledge of business when I started out, this should make it pretty clear...

I bought B school by Marie Forleo in 2016. When we got to the marketing section, I skipped most of it because it was terrifying and I had nothing to market yet.

When she mentioned launching, I didn’t even know what a “launch” was. I had no real mailing list or audience and my Idea of a launch was just saying “hi guys, buy my training” followed by waiting for all the humans to sign up.

As you can imagine, that was an epic failure. There were so many factors at play here. It was not the fault of B school.

A large portion of it was really just a pure lack of experience.

Luckily, if you keep going with this entrepreneur deal, you certainly gain experience.

Since 2016 I have launched

* 20 day challenge* Free prelude to 20 day challenge (when I thought I needed a funnel and was doing it all wrong).* 6 week transformations (when I hadn’t taken the time to really get clear on my ideal client and the type of service I wanted to offer).* A pull up guide* Free challenges* Built By Annie round 1* Movement 101* A relaunch of Built By Annie with 3 new programs* Body weight for weight lifters* Biz Talk Power Hours* FitsPRO Foundations* Instagram 101* Recent promo for Built By Annie* And the Big Lift Audit

That’s 15 launches okay?

That’s A LOT of failing and learning with some succeeding intertwined.

2018 and 2019 are when I started to really get a system for launching. To develop a launch map.

I took a launch mastermind as well. Which I don’t think was innately worth the value, but I think you get out what you put in so in that sense it lead to success.

So, today we’re diving Into my biggest takeaways from launching in 2019.

Track your launch numbers

Number 1 - launching is a time to study.

Studying my launches has helped take away from the connection between my launch being success and my value as a human or professional. Launches are for learning.

Now, this will be harder if you’re on the side hustle life. You likely won’t have time for this. But if you can, tracking your numbers is so powerful and empowering in my experience. That’s coming from a person who likes numbers.

To give you an idea of what I’m talking about,

I track:

* Email opens and click throughs throughout the launch* Main sales page visits* Checkout page visits* Enrollments.

Super simple. Not extensive.

What this does is two things:

It gives me feedback and shows me trends - Which emails did the best Which emails did poorly? What percentage are clicking through to the checkout page from the sales page?

And on top of that, it was so encouraging to me to track sales page visits BECAUSE...

When you’re launching and sending emails and...

Fact: You need to refer out and stay in your own lane

So today’s podcast is really about something I was terrified to do for years in this industry.

I was functioning out of a scarcity mindset in regards to this and it was doing a disservice to my clients and really, to myself because I wasn’t happy and it didn’t feel good.

It was a lose-lose for everyone involved.

I also want to share some experiences that have happened since my mindset shift around this subject. Because it really is a win-win now, for the potential client, myself and other professionals.

What I am talking about is staying in your own lane and referring clients or potential client out when they aren’t a good a fit for you or they are out of your wheelhouse.

Now, we can’t really start this conversation without defining what is in fact INSIDE your wheelhouse right?

And I am talking in a sense of what you LIKE TO DO + what your expertise is. Not just what your professional scope of practice is.

We don’t want personal trainers pretending they are doctors or a weekend certification warrior playing the part of a registered dietitian. Just as we don’t want a registered dietitian who lifts at the local LA fitness playing strength coach for their clients. I certainly hope we are all on the same page there. 

On that same note, we just don’t want to work with people who aren’t our ideal client. That’s a lose-lose. They will be unsatisfied and you’ll resent the client because you won’t enjoy working with them. We don’t want that.

Soooo, you need to define a few boundaries that you stay within. What is in your lane, and what is outside of your lane?

Define your lane

For me, I don’t diagnose, or make those claims. I certainly work with clients who have injuries or get injuries but I am not the person who diagnoses that, and when I feel something is outside of my scope, I say “go to the mayo clinic,” or “we’re going to stick with x exercises until you can see a doc.”

I also don’t do nutrition coaching - I stopped doing that years ago because of two things - I didn’t feel educated enough in that area to adequately and confidently be telling someone what they should put in their body or if intermittent fasting is going to be best for them, or counting macros, or high carb or low carb. Yes, I had a basic understanding of nutrition and I could get people to lose fat in 20 days. That did not qualify me to be a nutrition coach, not in my professional opinion.

The second reason is that I genuinely do not enjoy learning about or teaching on nutrition. It just doesn’t light me up. I tried to force it for years and I just don’t care haha. It’s not for me.

I eat intuitively, focus on protein, carbs and water intake, I stop eating a cookie after every dinner if I see that I am getting into a sugary filled evening routine, and that’s about it. I eat to feel good in the gym and I like beer, right? That’s where it ends for me. That doesn’t mean my clients don’t want nutrition guidance, that just means I am not the person to provide it.

And that my friend, is where the mindset shift comes in.

Owning your expertise, defining your lane, and referring out for anything that is not within your wheelhouse.

You know what happens when you commit to this mindset?

You literally create a higher level of trust with that client or potential client.

Because when you refer out, that shows them in the most direct way possible that...