The Fitz & Franson Show

In this episode of the Fitz & Franson Show, we sit down with Liz Berman, General Manager at DiStefano Brothers Concrete Coatings
 — a Penntek Concrete Coatings dealer leading the way in Rhode Island, Connecticut, and Southeastern Massachusetts.

Liz shares her journey from running a Chamber of Commerce to building one of the fastest-growing concrete coatings divisions on the East Coast. From working side-by-side with her husband Tony, to scaling from 1 crew to 13+, Liz reveals what it takes to lead a team, build culture, and keep growth smart — without losing the trust of customers or employees.

🔥 Highlights in this conversation:

Why “never half-ass two things, whole-ass one thing” became her leadership motto

What it’s really like being a woman leader in construction & remodeling

How she turned COVID shutdowns into an opportunity to grow coatings while others stalled

The blunt truth about leadership: “Sometimes you’re the villain in someone’s story — and you have to be okay with that.”

How DiStefano’s culture is so strong their sales reps quote the core values to each other in texts

Why continuous improvement (1% better every day) matters more than chasing perfection

👷 Shoutout to Liz and the team at DiStefano Brothers Concrete Coatings
 for the incredible work they’re doing with Penntek Concrete Coatings.

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📩 Connect with us:
[email protected]

💼 Want to work with us or sponsor the show?
Email: [email protected]

🚀 Want to work with Matt to scale your business?
See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640

Matt's email: [email protected]

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💡 Most meetings suck—but they don’t have to.

In today’s episode of the Fitz & Franson Show, we break down what makes a meeting actually worth it: clarity, engagement, accountability, and structure that drives momentum instead of draining energy.

If your meetings feel like a waste of time, this one’s for you.

#Leadership #Teamwork #Productivity #BusinessGrowth #SalesStrategy #MeetingTips #WorkplaceCulture

———————————————————————————————————————
📩 Connect with us:
[email protected]

💼 Want to work with us or sponsor the show?
Email: [email protected]

🚀 Want to work with Matt to scale your business?
See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640

Matt's email: [email protected]

Knock today down by…
Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show

Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow

Liking us on Facebook: https://www.facebook.com/fitzandfransonshow

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On the Fitz & Franson Show, major organizational changes often look like overhauling processes, reshaping sales culture, and sometimes losing teams before rebuilding with the right people. Businesses typically move through production → marketing → sales → people, but scaling demands can disrupt that flow. Success requires clear communication, intentional hiring, fixing processes first, and strong leadership to guide the transition.

———————————————————————————————————————
📩 Connect with us:
[email protected]

💼 Want to work with us or sponsor the show?
Email: [email protected]

🚀 Want to work with Matt to scale your business?
See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640

Matt's email: [email protected]

Knock today down by…
Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show

Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow

Liking us on Facebook: https://www.facebook.com/fitzandfransonshow

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Jumping into Threads: https://www.threads.com/@fitzandfransonshow

Visiting our site: https://fitzandfransonshow.com/

In this engaging episode of the Fitz & Franson Show, Jay and Matt welcome Bill, a seasoned sales leader with an impressive journey from welder to VP of Sales at Tundra Land Home Improvements. Having met at a Jacuzzi conference, Bill brings invaluable insights into the world of home improvement sales.

Listen as he shares how prioritizing customer connections shaped his career and emphasizes the importance of nurturing leadership within sales teams. Discover effective training strategies that set clear expectations for success through structured schedules and consistent practice.

Jay and Matt dive into the critical role of data in decision-making, illustrating how analyzing numbers can quickly identify issues—like problematic lead sources—and drive prompt corrections. Bill discusses financing options that not only enhance affordability for customers but also boost average order values.

The conversation highlights the impact of technology in streamlining processes for sales reps, including a merger with One Click Contractor to provide comprehensive tools for CRM and estimating.

As they explore seasonal forecasting and preparing for future growth, you'll learn why capturing every deal is essential during slower periods so you can hit the ground running when business picks up.

Join us for actionable insights that will empower your sales strategies!

———————————————————————————————————————
📩 Connect with us:
[email protected]

💼 Want to work with us or sponsor the show?
Email: [email protected]

🚀 Want to work with Matt to scale your business?
See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640

Matt's email: [email protected]

Knock today down by…
Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show

Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow

Liking us on Facebook: https://www.facebook.com/fitzandfransonshow

Checking out our TikTok: https://www.tiktok.com/@fitzandfransonshow

Following on Instagram: https://www.instagram.com/fitzandfransonshow/

Jumping into Threads: https://www.threads.com/@fitzandfransonshow

Visiting our site: https://fitzandfransonshow.com/

Welcome back to the Fitz and Franson Show! In today's episode, Jay Franson and Fitz are joined by Jon Zimmerman as they discuss essential sales strategies for 2025. They emphasize the importance of storytelling, building trust, and creating emotional connections with customers. Join us as they explore how spending more time with clients can lead to better relationships and increased sales.

Key Highlights:

• The significance of slowing down to build rapport with customers
• Focusing on emotional benefits rather than just features in sales
• Strategies for confidently asking for business
• The role of sales management in nurturing effective sales teams
• Overcoming challenges in a competitive market

This episode is filled with actionable insights that can help you enhance your sales approach and foster stronger customer relationships. Whether you're looking to improve your closing techniques or motivate your team, this conversation is for you!

Join the Conversation: If you resonate with any part of this discussion or want to share your thoughts, please comment below! We love hearing from you.

Don’t forget to subscribe for more insightful conversations!

#FitzAndFranson #SalesStrategies #Storytelling #CustomerRelationships #EmotionalConnection #SalesManagement #BusinessGrowth

———————————————————————————————————————
📩 Connect with us:
[email protected]

💼 Want to work with us or sponsor the show?
Email: [email protected]

🚀 Want to work with Matt to scale your business?
See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640

Matt's email: [email protected]

Knock today down by…
Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show

Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow

Liking us on Facebook: https://www.facebook.com/fitzandfransonshow

Checking out our TikTok: https://www.tiktok.com/@fitzandfransonshow

Following on Instagram: https://www.instagram.com/fitzandfransonshow/

Jumping into Threads: https://www.threads.com/@fitzandfransonshow

Visiting our site: https://fitzandfransonshow.com/

In this episode of the Fitz and Franson Podcast, the hosts delve into the challenges and strategies associated with navigating sales downturns. The discussion focuses on practical approaches that sales leaders and teams can adopt to maintain morale, adapt strategies, and ultimately drive performance during tough economic times.

———————————————————————————————————————
📩 Connect with us:
[email protected]

💼 Want to work with us or sponsor the show?
Email: [email protected]

🚀 Want to work with Matt to scale your business?
See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640

Matt's email: [email protected]

Knock today down by…
Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show

Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow

Liking us on Facebook: https://www.facebook.com/fitzandfransonshow

Checking out our TikTok: https://www.tiktok.com/@fitzandfransonshow

Following on Instagram: https://www.instagram.com/fitzandfransonshow/

Jumping into Threads: https://www.threads.com/@fitzandfransonshow

Visiting our site: https://fitzandfransonshow.com/

The Fitz and Franson Show is a dynamic podcast where hosts Jay Franson and Matt Fitzgerald delve into various business strategies, focusing on real-world applications and insights. In the episode titled "Navigating Sales and Marketing Challenges," they address the complexities of managing sales during slow periods and transitional seasons; sometimes in markets that are saturated with competition.

This episode of the Fitz and Franson Show serves as a valuable resource for anyone looking to enhance their sales strategies in a competitive market. With a focus on practical solutions and real-world experiences, it aims to motivate and equip listeners with the tools they need to succeed.

———————————————————————————————————————
📩 Connect with us:
[email protected]

💼 Want to work with us or sponsor the show?
Email: [email protected]

🚀 Want to work with Matt to scale your business?
See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640

Matt's email: [email protected]

Knock today down by…
Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show

Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow

Liking us on Facebook: https://www.facebook.com/fitzandfransonshow

Checking out our TikTok: https://www.tiktok.com/@fitzandfransonshow

Following on Instagram: https://www.instagram.com/fitzandfransonshow/

Jumping into Threads: https://www.threads.com/@fitzandfransonshow

Visiting our site: https://fitzandfransonshow.com/

The Fitz and Franson podcast episode featuring Barry Hakes delves into various topics relevant to the fitness industry, sales strategies, and personal development. Barry Hakes, known for his expertise in fitness and business, shares valuable insights that can help listeners navigate challenges in their professional lives.

This episode serves as a valuable resource for managers and entrepreneurs looking to enhance their skills and adapt to changing market conditions. Barry Hakes' insights are not only practical but also inspiring, making this episode a must-listen for anyone in the industry.

———————————————————————————————————————
📩 Connect with us:
[email protected]

💼 Want to work with us or sponsor the show?
Email: [email protected]

🚀 Want to work with Matt to scale your business?
See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640

Matt's email: [email protected]

Knock today down by…
Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show

Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow

Liking us on Facebook: https://www.facebook.com/fitzandfransonshow

Checking out our TikTok: https://www.tiktok.com/@fitzandfransonshow

Following on Instagram: https://www.instagram.com/fitzandfransonshow/

Jumping into Threads: https://www.threads.com/@fitzandfransonshow

Visiting our site: https://fitzandfransonshow.com/

In this insightful episode of the Fitz and Franson podcast, the hosts delve into the complexities of personal and professional growth, particularly in the context of leadership and family businesses. The discussion is anchored around the idea that the skills and strategies that have brought individuals success in the past may not be sufficient for future challenges.

———————————————————————————————————————
📩 Connect with us:
[email protected]

💼 Want to work with us or sponsor the show?
Email: [email protected]

🚀 Want to work with Matt to scale your business?
See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640

Matt's email: [email protected]

Knock today down by…
Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show

Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow

Liking us on Facebook: https://www.facebook.com/fitzandfransonshow

Checking out our TikTok: https://www.tiktok.com/@fitzandfransonshow

Following on Instagram: https://www.instagram.com/fitzandfransonshow/

Jumping into Threads: https://www.threads.com/@fitzandfransonshow

Visiting our site: https://fitzandfransonshow.com/

In this episode of the Fitz & Franson Show, hosts Jay Franson and Matt Fitzgerald tackle the pressing issue of how to manage slow sales periods, particularly during seasonal transitions like back-to-school. They discuss the importance of data-driven decision-making, emphasizing the need to track key performance indicators (KPIs) to identify trends and address challenges effectively.

Join them as they share strategies for maintaining team morale during tough times, fostering open communication between sales and marketing departments, and encouraging a mindset focused on continuous improvement. This episode is packed with actionable insights for business owners and sales professionals looking to thrive in a competitive landscape.

Tune in for valuable lessons on resilience and growth in your business!

Hashtags:

#FitzAndFranson #SalesStrategies #MarketingInsights #BusinessGrowth #DataDriven #Podcast #Entrepreneurship

———————————————————————————————————————
📩 Connect with us:
[email protected]

💼 Want to work with us or sponsor the show?
Email: [email protected]

🚀 Want to work with Matt to scale your business?
See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640

Matt's email: [email protected]

Knock today down by…
Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show

Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow

Liking us on Facebook: https://www.facebook.com/fitzandfransonshow

Checking out our TikTok: https://www.tiktok.com/@fitzandfransonshow

Following on Instagram: https://www.instagram.com/fitzandfransonshow/

Jumping into Threads: https://www.threads.com/@fitzandfransonshow

Visiting our site: https://fitzandfransonshow.com/