The oil and gas industry has invested heavily in new digital technologies, but too many efforts fall short in value delivery. However compelling digital initiatives may seem, they will assuredly flounder if workers are unable or unwilling to adopt them. The challenge lies in the way asset centric organizations tend to approach change. Leaders often seek rapid results that will contribute to current earnings, while frontline teams struggle with clunky processes and data silos ill-suited for AI, analytics, robotics, connected workers, and many other innovations. Rolling out new tools at scale without winning hearts and minds often leads to resistance, "pilot project hell," and failed implementations. So how can energy companies unlock real value from digital transformation? What are the overlooked success factors that determine whether AI and digital deployments thrive or falter? In this episode, I'm joined by David Moore, a digital advisor and AI delivery lead, who reflects on the five critical lessons he wishes he had known earlier in his career. From the power of storytelling, to focusing on people before technology, to the need to start small and scale, to leveraging vendors as partners, and finally the hard truth that data is the real currency, David shares practical insights drawn from frontline experience. ⸻ 👤 About the Guest David Moore is a well engineer by background with a PhD in mechanical engineering and now a digital advisor and AI leader. Over the past nine years, he has worked on digital transformation across upstream oil and gas, leading projects from Microsoft Teams deployments to AI-driven planning and real-time operations. David brings a unique perspective from seeing the industry's challenges from both the operator and service company side, with deep experience in building adoption, scaling pilots and designing data foundations all on a global scale. 🌐 Website: www.davidjmoore.com 🛠️ Additional Tools & Resources

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