The Fizzle Show

The Fizzle Show

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The Fizzle Show episodes

  • Episode 347: Rob Walling – Building and Selling Drip, The Stairstep Approach, and TinySeed

    https://fizzleshow.co Rob Walling is a serial entrepreneur. He founded, built and sold the email marketing platform Drip. He is also known for his podcast, Startups for the Rest of Us as well as his conference for independent startups called Microconf.

    In this episode of The Fizzle Show, we talk with Rob about how he got started, and how he built and sold Drip for a “life-changing amount of money.” Rob also shares his “Stairstep approach” to entrepreneurship and explains why starting big is a huge mistake for most business builders.

    Finally, we talk about Rob’s new project TinySeed, which is the first startup accelerator designed for bootstrappers.

    59 min
  • Episode 344: Getting Traffic to a New Website (without Blogging)

    https://fizzleshow.co How do you drive traffic to a new website without doing heavy blogging or content marketing?

    Ruben Gamez is a serial entrepreneur and founder of Bidsketch and Docsketch. Bidsketch is a web application that helps people create professional-looking client proposals in minutes. Docsketch is an all-in-one electronic signature, approval, and document tracking solution.

    In this episode of The Fizzle Show, you'll learn exactly what techniques Ruben is using to drive hundreds of thousands of visits to his websites without blogging.

    56 min
  • Episode 342: Selling Online Courses: How to compete and succeed in today's saturated info market

    Shownotes: http://fizzleshow.com/342

    What are the necessary steps to take to start selling online courses? Do you need to be at a certain level before you should start thinking about that at all? How do we pitch online courses at the right level and niche to maximize our reach and potential?

    The world of learning and the promotion of web-based resources and teaching has evolved very quickly over the last few years and as it has grown and changed, new companies have sprung up and filled spaces some of us never even knew existed. With the multitude of options out there, you might be wondering where can you content fit in and if there is even space for you?

    In this episode, we have a big discussion on this fertile topic, looking at pillar content, accelerator models and the big one: personalization and segmentation! Our panel of guests gives amazing perspectives on referrals, funnels, scaling and outsourcing.

    Today on the show we are joined by Janelle Allen from Zen Courses, Barrett Brooks of ConvertKit and Brennan Dunn from RightMessage! These three friends of Fizzle all have valuable and contrasting experience in the fields of online learning and we promise they have all the beans to spill!

    We also talk about using your collected data smartly, when or if to hire a virtual assistant, baselines to reach before creating courses and how far you should niche down. So for all this and a whole lot more, join us on the Fizzle Show today!

    Today’s episode is brought to you by Podia.

    Podia is a Swiss Army Knife for selling anything you need online. It's an all-in-one digital storefront where you can sell courses, memberships, and digital downloads all in one place.

    The cool thing about Podia is that they eliminate all the technical headaches. You don’t have to install anything, you can host your sales pages there, your files, your checkout process. You can even do your email marketing and your newsletters from Podia!

    Fizzle Show listeners can get 15% off of Podia FOR LIFE by signing up for a free trial over at http://podia.com/fizzle.

    Key Points From This Episode:
    • Is it possible to still make a dent in the online teaching world? [0:02:32.4]
    • Helping people with their own success through different formats. [0:06:12.7]
    • Standing out in a crowded market and the accelerator model. [0:09:36.4]
    • The unique opportunity for interactive and sticky courses. [0:13:52.1]
    • The vital importance of referrals and testimonials in marketing and sustainability. [0:15:31.7]
    • Personalization, segmentation, and customization; the future of online courses. [0:17:25.9]
    • Finding common ground and reflecting this to customers through email. [0:23:40.4]
    • Niching down versus personalization; why segmentation comes first. [0:27:12.3]
    • Weighing the creation of new content against refining existent content. [0:33:17.7]
    • Baselines for successful first course sales! [0:39:02.5]
    • The benefits of collecting segment data for focussing your marketing. [0:42:01.4]
    • Scaling up and the differences between small teams and big companies. [0:47:20.3]
    • When to do things yourself and when to outsource certain jobs. [0:52:45.2]
    • Prioritizing work and letting go of tasks that you do not need to do. [0:58:47.9]
    • And much more!
    • Links Mentioned in Today’s Episode:
      • Fizzle — https://fizzle.co
      • Podia — https://www.podia.com/fizzle
      • Zen Courses — https://www.zencourses.co/about
      • Janelle Allen — https://www.zencourses.co
      • Brennan Dunn — https://brennandunn.com
      • RightMessage — https://rightmessage.com
      • ConvertKit — https://brennandunn.com/
      • Barrett Brooks — https://barrettbrooks.com/
      • Inc 5000 — https://www.inc.com/inc5000/index.html
      • Teachable — https://teachable.com
      • Coursera — https://www.coursera.org/
      • Thinkific — https://www.thinkific.com/
      • Udemy — https://www.udemy.com
      • Masterclass — https://www.masterclass.com
      • Double Your Freelancing — https://doubleyourfreelancing.com/
      • Bryan Harris — https://videofruit.com
      • Tim Ferris — https://tim.blog
      • Airtable — https://airtable.com
      • Pat Flynn — https://www.smartpassiveincome.com
      • OptinMonster — https://optinmonster.com
      • Corbett Barr — https://corbettbarr.com
      • 1 hr 3 min
      • Episode 341: Expert SEO and Podcast Growth Q&A with Brendan Hufford

        Shownotes: http://fizzleshow.com/341

        Welcome to Part 2 of our Fizzle Friday show with Brendan Hufford. In this episode, we have several questions for Brendan to follow up from last Friday when we discussed SEO, so if you haven't listened to that episode yet, make sure you do!

        Brendan fields a bunch of our questions, from the team and the Fizzle audience, about link-building, Google algorithm changes, and keyword funnels. Trust us you are not going to want to miss this essential exploration of SEO from a true expert!

        Today on the show we are also joined by Fizzle regulars, Jen Rao and Joe Kerns to take part in the Q&A, so it promises to be a jam-packed show, full of learning. The conversation also covers building real and beneficial business relationships, growing a podcast audience and much more!

        Tune in to get it all!

        Key Points From This Episode:
        • Explaining link-building and why it is still important today. [0:02:30.5]
        • How Brendan thinks about linking between websites. [0:06:03.7]
        • Using real relationship and friends to build up a network of links. [0:10:20.1]
        • Updates on Google's recent algorithm changes and the effects to average sites. [0:14:23.3]
        • General strategies for staying on the right side of Google! [0:20:15.7]
        • Bottom of funnel keywords and how valuable they can be to your ranking. [0:24:01.4]
        • Brendan's advice for growing a podcast audience through SEO and engagement. [0:27:09.2]
        • And much more!
        • Links Mentioned in Today’s Episode:
          • Fizzle — https://fizzle.co/
          • Brendan Hufford — https://brendanhufford.com
          • Ahrefs — https://ahrefs.com
          • Neil Patel — https://neilpatel.com
          • Brian Dean — https://backlinko.com
          • Ultimate Sales Machine — https://www.amazon.com/Ultimate-Sales-Machine-Turbocharge-Relentless/dp/1591842158
          • Pat Flynn — https://www.smartpassiveincome.com
          • Chris Ducker — https://www.chrisducker.com
          • World Domination Summit — https://worlddominationsummit.com
          • ConvertKit Conference — https://conference.convertkit.com/
          • Fiverr — https://www.fiverr.com/
          • 100 Days of SEO — https://100daysofseo.com
          • Article Marketing Robot — http://www.articlemarketingrobot.com
          • The Best Spinner — https://thebestspinner.com/v4/
          • Ruebn Gamez — https://www.linkedin.com/in/rugamez
          • Docsketch — https://www.docsketch.com/
          • HelloSign — https://www.hellosign.com
          • DocuSign — https://www.docusign.com
          • Drift — https://www.intercom.com/
          • Intercom — https://www.intercom.com/
          • Vegetarian Zen — https://www.vegetarianzen.com
          • Breakthrough Advertising — https://www.breakthroughadvertisingbook.com
          • Side Hustle School — https://sidehustleschool.com
          • Fizzle Goals Course — https://fizzle.co/courses/goals
          • Fizzle on Twitter — https://twitter.com/fizzle
          • Fizzle Just Ship It Challenge — https://app.fizzle.co/just-ship-it-challenge
          • Fizzle Sparkline — https://fizzle.co/sparkline
          • Fizzle Journaling Course — https://fizzle.co/courses/journal
          • Fizzle Essentials of Web Design Course — https://fizzle.co/library/essentials-of-website-design-for-business-builders
          • Fizzle Website Tune Up Curse — https://fizzle.co/courses/tuneup
          • Fizzle 80/20 Copywriting Guide — https://fizzle.co/sparkline/writing-copy-for-web
          • Fizzle Toolkit — https://fizzle.co/toolkit
          • Fizzle Craft + Commerce — https://fizzle.co/sparkline/craft-commerce
          • Fizzle Project Management for Entrepreneurs — https://fizzle.co/sparkline/project-management-for-entrepreneurs
          • Fizzle Hosting — https://fizzle.co/hosting
          • Fly Wheel — https://getflywheel.com
          • Matt Giovansci — https://www.moneylab.co/
          • Joe Kerns — https://fizzle.co/sparkline/author/joekerns
          • Jen Rao — https://fizzle.co/sparkline/author/jenrao
          • Corbett Barr — https://corbettbarr.com
          • 33 min
          • Episode 340: Ultralearning: Learn and Master Skills Faster with Scott H Young

            Show Notes: http://fizzleshow.com/340

            How can we, as entrepreneurs, continue to stay abreast of all the new information and skills in circulation? Is there a way to fast track learning and at the same time make it meaningful and effective? What really happens in our brains when we try and adopt something new?

            Today on the show we are joined by Scott H Young, author of the Wall Street Journal Bestseller, Ultralearning. The book aims to arm readers with actionable strategies and techniques for faster, more accurate learning and skill acquisition. Scott is a writer, programmer, traveler and avid reader, who has spent the last 15 years as a successful blogger and entrepreneur.

            This episode will give you a taste of the book and its contents, which promises to help you master hard skills, outsmart the competition and accelerate your career. We discuss the process of learning new skills, staying relevant and reinventing yourself, all things that Scott believes are vital to success as an entrepreneur in today's world.

            For all this inspiring information, from an author with so much to offer, be sure to join us on the Fizzle Show!

            Today’s episode is brought to you by Podia.

            Podia is a Swiss Army Knife for selling anything you need online. It's an all-in-one digital storefront where you can sell courses, memberships, and digital downloads all in one place.

            The cool thing about Podia is that they eliminate all the technical headaches. You don’t have to install anything, you can host your sales pages there, your files, your checkout process. You can even do your email marketing and your newsletters from Podia!

            Fizzle Show listeners can get 15% off of Podia FOR LIFE by signing up for a free trial over at http://podia.com/fizzle.

            Key Points From This Episode:
            • Developing the ability to learn and its centrality to entrepreneurship. [0:02:31.6]
            • How Scott managed to turn his blogging efforts into a career. [0:06:21.2]
            • Scott's own learning journey and endeavors in productivity and improvement. [0:07:00.8]
            • The MIT Challenge and the impetus behind the project. [0:10:37.2]
            • Finding a way to keep learning on your clock for your own good. [0:17:21.6]
            • Applying this learning model to small amounts of information. [0:19:16.1]
            • The example of Tristan De Montebello and his public speaking goals. [0:21:20.6]
            • A few secrets to successful learning of a new skill from Scott! [0:24:30.3]
            • The benefits of generating as much feedback opportunities as possible. [0:28:40.5]
            • Different types of learning and which are most effective. [0:32:39.2]
            • The example of chess grandmasters and what entrepreneurs can learn from it. [0:34:56.6]
            • Scott's three-step process for becoming a better writer. [0:37:54.9]
            • The process of writing Ultralearning and what Scott learned! [0:39:30.3]
            • Strategic and marketing choices that go into the creation of a book. [0:41:51.9]
            • The benefits of blogging and the gifts it has given Scott. [0:47:55.2]
            • The effects of writing on the mind and cognition; expanding working memory. [0:51:40.6]
            • And much more!
            • Links Mentioned in Today’s Episode:
              • Fizzle — https://fizzle.co
              • Podia — https://www.podia.com/fizzle
              • Scott H Young — https://www.scotthyoung.com/
              • Ultralearning — https://www.amazon.com/Ultralearning-Master-Outsmart-Competition-Accelerate/dp/006285268X
              • Wall Street Journal — https://www.wsj.com
              • Getting Things Done — https://www.amazon.com/Getting-Things-Done-Stress-Free-Productivity/dp/0142000280
              • The 7 Habits of Highly Effective People — https://www.amazon.com/Habits-Highly-Effective-People-Powerful/dp/0743269519
              • MIT Challenge — https://www.scotthyoung.com/blog/myprojects/mit-challenge-2/
              • Tristan de Montebello — https://medium.com/@montebello
              • Toastmasters — https://www.toastmasters.org
              • Zen Habits — https://zenhabits.net
              • Leo Babauta — https://leobabauta.com/
              • Alan Baddeley — https://www.york.ac.uk/psychology/staff/academicstaff/ab50/
              • Corbett Barr — https://corbettbarr.com
              • Fizzle Goals Course — https://fizzle.co/courses/goals
              • Fizzle on Twitter — https://twitter.com/fizzle
              • Fizzle Just Ship It Challenge — https://app.fizzle.co/just-ship-it-challenge
              • Fizzle Sparkline — https://fizzle.co/sparkline
              • Fizzle Journaling Course — https://fizzle.co/courses/journal
              • Fizzle Essentials of Web Design Course — https://fizzle.co/library/essentials-of-website-design-for-business-builders
              • Fizzle Website Tune Up Curse — https://fizzle.co/courses/tuneup
              • Fizzle 80/20 Copywriting Guide — https://fizzle.co/sparkline/writing-copy-for-web
              • Fizzle Toolkit — https://fizzle.co/toolkit
              • Fizzle Craft + Commerce — https://fizzle.co/sparkline/craft-commerce
              • Fizzle Project Management for Entrepreneurs — https://fizzle.co/sparkline/project-management-for-entrepreneurs
              • Fizzle Hosting — https://fizzle.co/hosting
              • 57 min
              • Episode 339: SEO Wizardry, Extroversion, and Overlapping Passions with Brendan Hufford

                Shownotes: http://fizzleshow.com/339

                On this edition of Fizzle Friday, we welcome Brendan Hufford, longtime Fizzle member and SEO wizard! He details his evolving entrepreneurial journey, doing SEO his way, and illustrates what his success has looked like over the years.

                We discuss Brendan's numerous business ventures and how he has pivoted several times and describes life at the agency where he spends most of his time. He has found a sweet spot between his talents and passions representing **another example of someone who has created a sustainable lifestyle doing something he cares about.

                Today on the show we are also joined by Fizzle regulars, Jen Rao and Joe Kerns to take part in the discussion! This Friday episode is the first part of two and in next week's episode, we will be doing a Q & A with Brendan and our panel, so make sure to catch that one as well!

                Join us for this Fizzle Friday and hear it all!

                Key Points From This Episode:
                • A little introduction to Brendan and his business! [0:02:50.6]
                • Brendan's pivot from his jiu-jitsu based businesses around 2015. [0:06:12.3]
                • The agency where Brendan currently works. [0:12:30.2]
                • Hopes for the future and working for a better tomorrow. [0:15:40.1]
                • Combining two or more interests and finding success in where they overlap. [0:17:00.8]
                • Comparing an aligned hustle with a lifestyle full of context-switching and different work. [0:22:35.5]
                • The financial independence that allowed Brendan to buy a brand new van! [0:25:20.3]
                • Brendan's 100 Days of SEO project and other things he is busy with. [0:27:10.8]
                • Advice from Brendan to entrepreneurs who feel unsure of their future. [0:29:35.5]
                • And much more!
                • Links Mentioned in Today’s Episode:
                  • Fizzle — https://fizzle.co
                  • Fly Wheel — https://getflywheel.com
                  • Matt Giovansci — https://www.moneylab.co/
                  • Brendan Hufford — https://brendanhufford.com
                  • Photo MBA — https://photomba.net
                  • Gretchen Rubin — https://gretchenrubin.com
                  • Fizzle Roadmap — https://app.fizzle.co/courses/small-business-roadmap
                  • Overlap — https://www.amazon.com/Overlap-Start-Business-Working-Full-Time/dp/B074PZY9SW
                  • Scott Adams — https://www.nytimes.com/2019/07/30/business/media/scott-adams-dilbert-gilroy.html
                  • Dilbert — https://dilbert.com/
                  • Casey Neistat — https://www.caseyneistat.com/
                  • Steve Jobs — https://www.biography.com/business-figure/steve-jobs
                  • Quora — https://www.quora.com
                  • Swim University — https://www.swimuniversity.com
                  • Lasso — https://getlasso.co
                  • Brew Cabin — https://www.brewcabin.com/
                  • Roasty Coffee — https://www.roastycoffee.com
                  • Tai Lopez — https://www.tailopez.com
                  • 100 Days of SEO — https://100daysofseo.com
                  • Joe Kerns — https://fizzle.co/sparkline/author/joekerns
                  • Jen Rao — https://fizzle.co/sparkline/author/jenrao
                  • Corbett Barr — https://corbettbarr.com
                  • Fizzle Goals Course — https://fizzle.co/courses/goals
                  • Fizzle on Twitter — https://twitter.com/fizzle
                  • Fizzle Just Ship It Challenge — https://app.fizzle.co/just-ship-it-challenge
                  • Fizzle Sparkline — https://fizzle.co/sparkline
                  • Fizzle Journaling Course — https://fizzle.co/courses/journal
                  • Fizzle Essentials of Web Design Course — https://fizzle.co/library/essentials-of-website-design-for-business-builders
                  • Fizzle Website Tune Up Curse — https://fizzle.co/courses/tuneup
                  • Fizzle 80/20 Copywriting Guide — https://fizzle.co/sparkline/writing-copy-for-web
                  • Fizzle Toolkit — https://fizzle.co/toolkit
                  • Fizzle Craft + Commerce — https://fizzle.co/sparkline/craft-commerce
                  • Fizzle Project Management for Entrepreneurs — https://fizzle.co/sparkline/project-management-for-entrepreneurs
                  • Fizzle Hosting — https://fizzle.co/hosting
                  • 34 min

                  About The Fizzle Show

                  From the publisher's feed

                  Earn a living doing something you love. The Fizzle Show features weekly insights for creators and entrepreneurs on topics including modern business essentials, self employment, motivation,…

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