The Kellogg's company shut down their cereal factory tours in the 1980's, replacing it with a new, high tech indoor theme park experience called Cereal City USA in 1998.  Located in Battle Creek, MI, Cereal City USA shared the story of Kellogg's and their cereal, but couldn't live up to lofty attendance projections, competition from other cereal based theme parks, and negative audience response to their fabricated factory tour.