Some of the hardest things to do in a restaurant are not the daily tasks. It's often figuring out how to build the right team and a culture that keeps your team happy and productive. Matt Swift is an owner of many restaurants and has learned along the way how to build those teams. As a guest on this episode he shares some great advice for how you can do the same.

Starting a restaurant? Let's make a great first impression on your customers with a solid brand built around strategy. Contact Adam at [email protected]. 

In this episode Adam goes to Reclaimed Rails Brewing Co. for a chat with Janae Mariner. She shares why community involvement and events are so important to their brewery and how to make the most of it with yours. 

If you're just starting your brewery or needing to make a change to your brand image, I'd love to show you how Avidity can make the most of your budget. Contact Adam at [email protected] or call 712-269-0941.

When starting your brewery picking the location can be crucial to your success. It's not common to have a brewery in a small town but Fenders Brewing in Polk City, Iowa is making it work. Find out how in this episode. Thanks to my guest Jason Madison, co-founder, for joining me and sharing his experience so far.

If you're currently home brewing and looking for help improving your beers you need to check out your local home brewer's club today. Clubs like Iowa Brewer's Union (IBU is creative naming by the way) provide a resource for those looking to improve their brewing processes. The experienced brewers in each club are always willing to tell you how your beer tastes and what things you can do better. 

If you're wanting to one day open your own brewery I'd definitely suggest testing your beer with other brewers to get honest opinions, criticisms and advice. 

Besides branding and advertising, another often overlooked part of starting a restaurant is the point-of-sale system you will use. Lots of business owners wait until the last minute to decide which system to go with. My guest this week is Ben Brown with Toast. He shares all of the things you should be looking for as well as what makes Toast a great option to consider. 

If you're starting a restaurant then consider the food branding experts at Avidity Creative to get your brand started off right. Visit aviditycreative.com or email [email protected] to see how we can bring in the most customers for you. 

John Reno is one of the founders of Craft Donuts + Coffee. He joins The Food Business Podcast to share how he started the business and what things have been working well for them.

You think you have the best salsa around and you're ready to start making money from it? See how Phillip and Angelo from Tres Mentes Salsa started by perfecting their recipe and testing it with coworkers to now being on grocery store shelves all across the midwest. 

http://www.aviditycreative.com

After recording our first episode together last spring, Brian worked with Avidity Creative to rebrand his craft coffee roasting company, Ross Street Roasting. Brian shares what the experience was like to go through the rebranding process and particularly what you can expect if you decide to rebrand your company. 

Start the conversation of rebranding at http://www.aviditycreative.com.

In this episode Adam dives into Tim Forrest's 9 Pillars of Success. Tim has used this tool for over 20 years as a way of helping his clients compete with the major brands.

Get Tim's free downloads here: http://www.timforrest.com/foodbiz.html

Get your brand strategy and identity with Avidity here: http://www.avidityreative.com