You've seen breweries. You've seen wineries. You've seen distilleries. But, have you seen a business which combines all of them? Joel Bierling, founder of Bier Distillery, is my guest on this episode. We cover a variety of topics surrounding opening a rare and unique business like his and what some of the advantages are.

http://www.aviditycreative.com/howitworks

On this episode of the podcast I have a very talented guest who was recently awarded Chef of the Year by the Iowa Restaurant Association. Aaron Holt is the executive chef at RoCA in Des Moines, which was named to the top 100 list of hottest restaurants in America by Open Table. Aaron shares some great advice about opening a restaurant, attracting new customers and developing a menu.

http://www.aviditycreative.com/howitworks

Vanessa Phillips and Tryg Siverson are the founders of Feel Good Foods which is a frozen food company providing chef inspired meals made with fresh ingredients. They've been featured in various food industry publications and even appeared on Food Network's cooking competition show Chopped. Listen close and take notes as we discuss what the transition was like from restaurant to consumer packaged good and how they established themselves in the market.

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There are many different paths to opening a restaurant. My guests, Lesley and Brian Triplett started their business by making food at farmers markets before opening Dumpling Darling with a couple more stops along the way. In this episode we discuss what steps they took to reach each new level of their business on their way to opening two locations.

Just starting a restaurant? You should definitely check out Avidity Creative to help design your branding. www.aviditycreative.com

Starting a business is not easy. There are a lot of hurdles along the path to success. Today’s guest is Rashaun Robinson, one of the founders of Billy Goat Ice Cream Company which makes ice cream from goats milk. We discuss how he’s managed to grow his business and what struggles they’ve come across along the way.

Need a new logo? http://www.aviditycreative.com

BluJaket: http://www.blujaket.com/foodbiz

It’s not very often someone just up and decides they want to start a brewery. Most breweries start after someone or multiple someones have been brewing small batches of beer at home for fun and for friends. On this episode I talk with Marty Coatney who is a home brewer who is taking is passion from hobby to full fledged business.

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Social media can be an affective marketing tool, but it can also hurt you if not used right. In this episode Aaron Steinmann from Brewhaus Media and Adam Feller from Avidity Creative share how you create a personality and a voice in your social media messaging in order to appear authentic and reach YOUR audience.

http://www.aviditycreative.com/howitworks

Your target audience is a navigation tool for your marketing and brand strategy. It's how you make your business grow in a predictable way. In this episode Adam gives 3 ways to define your target audience and why it's important that you know who to target. 

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Starting one restaurant is difficult. Growing it to a scalable franchise is a whole other challenge. CEO, Mike Mohammad, and Founder, Randy Wyner, of Chronic Tacos join the show to talk about what steps they took to grow from a few locations to over 60 in a short period of time. Things like systems and processes, culture and branding are a few of the topics we cover.

http://www.blujaket.com/foodbiz

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Be sure to have your legal bases covered to protect your business. Chris Proskey is a guest with a ton of experience in intellectual property. We discuss things to be aware of as you're starting your business and what you're entitled to as you start to build your brand. Gain an understanding of the differences of Copyrights vs. Trademarks and Registered Trademarks and when you need and don't need each of them.

http://www.blujaket.com/foodbiz

http://www.aviditycreative.com/howitworks