The Forever Game

An entertaining episode of Wheel of Content for many reasons. We get rolling (pun intended) on all kinds of content ideas for a bike shop.

No matter if it's a side hustle or your full-time gig, there will ALWAYS be growing pains. Note, you don't even need to physically be growing bigger to experience them. Or at least that's what we believe. But here's a little transparent update on where we're at with TEN17 (our digital marketing agency) and some of the fun emotions that have come with each stage of "growing pains."

Have a listen and let us know what stage you think you're in. And how about what comes after "filling the leaks?!" We want to know!!

If you listened to our 2020 marketing predictions episode, then you know we're preparing to see more brands in our area picking up the influencer baton. So it was time to bring in someone that knows a thing or two about it. We had a great chat with our fellow marketing pal, Lindsey Donner (aka @LinDonn).

If you're interested in becoming an influencer or utilizing this strategy for your brand, give this episode a listen!

The last day of 2019 calls for a little bit of gratitude. We each took time to brainstorm around what moments or things we look back on and think, "I'm really freakin' glad that happened." A short but uplifting episode that hopefully gets your wheels about some of the things that would make your list.

Wishing you all of the best in 2020 - THE YEAR OF VISION!!

Outstate MN's digital marketing game may move at a little slower pace than the rest of the world, but we're excited about what's to come in 2020! Here are our Top 5 predictions for what you'll see and experience:

1. More businesses + brands utilizing influencers

2. Long-form branded content series (value add type stuff)

3. More outsourcing of social media marketing

4. The Rise of Tik-Tok

5. VIDEO, VIDEO, VIDEO

As 2019 is quickly wrapping up, many of us start thinking about those New Year's Resolutions or start making to-do lists for the coming year. We ALL have good intentions when it comes to these things... but how many of us actually follow through for more than a few months?!

So, Jayme stumbled upon a new approach that supposedly is proven to be more effective - seriously, Tim Ferris told us so! Introducing the Not-To-Do list... and here's what's on ours for 2020.

We were lucky enough to snag a free Friday night with Gary + Nancy Geiger. (Pretty sure the Empathy wine was what convinced them.) It goes without saying that these two are such a joy and inspiration to be around. They also have quite a few stories to tell!

From starting Heritage Bank in Pennock MN and growing it to multiple locations, to spearheading forward thinking projects like CEO, and now giving back in many ways to the community, there's no shortage of accomplishments on their collective list. It was a pleasure to spend some time talking life with the two of them!

It's been a little over a month since our last one of these, which means the obsessions have changed entirely (at least once) and we're back to share! Listen to find out what Tyler HASN'T been listening to which has helped him actually come up with MORE ideas and what Jayme's currently working on that has her excited for more craft beer marketing related things in 2020.

Plus, we throw in a few bonus... because obsessions. Way too hard to pick just one!

A special request topic by one of our listeners! This one's all about GOALS - and right off the bat, we admit that neither one of us is really that great at setting them. Regardless, we chat about what the practice of setting goals actually looks like for both of us, how we measure our progress and reflect on our personal motivations.

Big surprise, Jayme and Tyler have two very different approaches...

In this one, we discuss the EVERY DAY struggle of an entrepreneur - or anyone that's building something new for that matter. Tyler (maybe came up with?) a great ship analogy that we think quite a few people will be able to relate.

It involves the healthy internal battle of time management. Whether you - as the business owner - should spend your time putting out the small daily fires, doing the work/creating the product, or thinking more strategically about where you're heading and the vision you had for the business. Tyler admits this dilemma has caused a few sleepless nights...