The Forever Game

Content is king...or queen or however you want to think about it. Yes the channels are free now, but you need someone, or a group of someone's, to create content that is compelling, aligns with your values, and builds trust.

Jerrid Sebesta, former Kare 11 meteorologist, is the Director of Marketing and Development at Taatjes Financial Group. You heard that right. He was a weatherman and now works for a financial firm that helps people retire with purpose. If a business as traditionally conservative as financial advising is valuing the creation of digital content it might be time for you to do the same.

In this episode we walk through Jerrid's path to Taatjes and the strategies they've used to build content that builds their brand. Oh and there's also a story about how bourbon, a skateboard, and Dave Ramsey led to an awesome endorsement! Enjoy.

Social media attention and usage is exploding right now, which means creating content is more important than ever. The hard part still remains...what do I post?

If you're feeling stuck - we're here to help! Jayme and Tyler put together their top five content ideas based on the current social distancing/COVID situation. They are not only super practical, but things you can implement right now to help drive engagement and grow your business. Go do, try, learn and do some more!

We recently caught up with Toni Koch, owner of Rejuvenate Salon & Spa of New London, to chat about scaling a business and gettin' scrappy!

Many business owners find that the only way to grow their business is for them to do more work, more often. While this is true for everyone to a point, eventually you need to level up. That means building a business that runs on systems, not your brute force alone. Sounds simple, well, it isn't.

Toni explains how she is building a business with a foundation in positive culture and constant learning. If you don't know Toni but you like nice people, then you already like her. :) Give this a listen if you're looking for some positivity in this crazy world.

Stay safe.

Have you ever thought about starting a podcast? Maybe it's for your business, maybe it's just for fun...

Regardless, it is still SO early in the podcasting world. There is no better time than now.

That being said, simply getting started can feel overwhelming. In this episode, we share a step-by-step guide to getting started with podcasting. Make sure to check the show notes for links to equipment, hosting sites, and YouTube videos that walkthrough individual steps in detail.

This is our new reality. Social distancing, Zoom calls, and home school. What can you do other than adapt?

In this episode Jayme and Tyler are joined by Nick and Phil, co-owners of Talking Waters, and Micah Larson, Jayme's better half. This is a discussion we are sure many of you have had with friends and family.

Our final conclusion: Take an inventory of your life's treasures and try to decide if you're on the right path. Good luck out there. Be smart and be well.

We are SO excited to have Steve Babcock, founder of Made In-House and former Chief Creative Officer at VaynerMedia, yes, THAT VaynerMedia, with us for this amazing discussion about his new venture and where he thinks marketing is going in 2020 and beyond!

You can learn more about Steve's new marketing consultancy Made In-House at https://madein-house.com

If you'd like to connect with Steve the best way is on LinkedIn at https://www.linkedin.com/in/stevehappens/

We have all been there. You're scrolling Insta seeing all these beautiful people, influencers, that seem to have it all figured out. #fomo When the thought of trying to do something similar comes into your head it's immediately followed by one of these depressing "realizations":

1. I'm too late.

2. It would take so long.

3. I don't even know where to start.

4. I don't look like that so I could never do it.

We are joined by Anisa and her husband Isaac who, together, decided to actually have a go at building an influencer business. I hope you love this one.

The Forever Game is essentially one big game of self realization. Luckily we have some amazing tools, available online thank goodness, that can help us on this quest.

In this episode we highlight our top 5 strengths revealed by the Gallup StrengthsFinder Assessment. www.gallup.com. We talk through them and discuss how they manifest in our daily lives.

Do yourself a favor and check out some of these paid and free assessments.

Alright, it's safe to say the last few weeks (this past one especially) has been crazy. As businesses and humans, we're navigating the uncharted COVID-19 waters together. It's so quickly impacted us all in many different ways. That being said, this episode is a fresh and positive marketing-related spin on the opportunity that EVERY business now has throughout quarantine - however long it may last!

Just have to start out by saying that Friday podcasts over happy hour are just the best. And getting to hang/chat with someone like Candice makes the whole thing that much more enjoyable. You will without a doubt be able to quickly pick up on her energy, sense of humor and refreshing candidness.

We ran the whole gamut of things in this convo... Starting from the "earlier" days of Candice's career in Seattle, to landing a gig with Microsoft, and then eventually taking enough life turns to find herself in Willmar MN. Then there was the whole starting her own business thing - that led to learning a few hard life lessons. And now in her current day-to-day, which includes managing/building three very different businesses - insert more daily learning. Seriously, from beer to yoga and everything else in between, this one is a fun listen!