The Forever Game

On today’s episode, Tyler and I are back in the brewhouse with my boys from Talking Waters - Nick Patton + Phil Zachman. As their Brand Manager, every few months I force them to sit down and record an episode to stay sharp on their podcasting skills. No, I’m totally kidding. Tyler and I just thoroughly enjoy them as guests and people - and of course sharing some beers with them.

On this one, we decided to play the random question game. Which means the episode is entirely random and we didn’t quite know where the conversations would go. We cover a WIDE variety of things - everything from tough lessons learned as business owners, personal development, karaoke fetishes, and being happy at work.

As this format typically does, it forces quick and honest self reflection which is always a healthy reality check.

I think you’ll find this one entertaining (because there is no shortage of laughs in our convo), but also - I hope it encourages you to think about how you’d answer the questions that hit home for you.



Thank you very much for listening. Enjoy our chat with Nick + Phil!

On this episode, we’re joined by our friend Jill James. Jill has spent her entire career educating, advocating and consulting in the safety arena. You’ll get to hear about the evolution of her career - from teaching safe sex to traveling across the country shooting videos about creating safe work environments. She may be the “Safety Lady” and know every OSHA policy in the book, but Jill’s also wicked smart when it comes to the marketing game and creating content that converts.

We talk all about her company - the Health Safety Institute - and their philosophy on using education as a tool for building brand awareness + reaching their target market. Some really good tips packed in here, so listen close! Then we also get into the more personal stuff like how work and life has changed because of COVID. She shares some really great perspective that is still 100% applicable for all listeners.

Let us know what you think!

As a business owner or employee, have you ever found yourself saying something along the lines of "I can't believe 'they' don't know this." **In this case, "they" refers to your customers**

Well we hear this kind of thing (let's call it what it is... COMPLAINING ) quite a bit - even more so in the last year. So this episode is a little bit of venting session around the topic of taking ownership of your marketing problems...

Good news is, YOU 💯have the ability to change and/or influence the narrative around your brand. And we talk you through how to do it!

It's no secret that the last 6 months have been challenging - for a lot of reasons. Aside from hoarding toilet paper and bread, how does one fully prepare themselves for a pandemic?? Kidding... sort of. It's easy to see the impact of COVID-19 on our day-to-day, but it may not be quite as easy to get a grasp on how it's impacted our mental health.

On this episode, we dive into the rollercoaster that is mental health. We share openly about things that have led us to spiral negatively - and the things we've realized help dig us out of that hole. The solution is by no means the same for everyone. But a good first step is sharing your struggle.

Maybe it's been a while since you've taken inventory on where you're actually at...

Maybe you're looking to make a change for the better...

Maybe you just want to hear that you're not alone in feeling what you feel...

We hope this episode helps! Have a listen and please reach out if you can relate.

Somehow, The Forever Game podcast has survived a year. Of course, we (Tyler and I) were oblivious until our good friend Brady pointed this out. To help us celebrate, Brady then decided he wanted to interview the two of us about the past year of podcasting. The good, the bad and the ugly kind of stuff. (Spoiler: it's mostly good.)

We agreed to this because we knew beers would be involved #lowstandards

In all seriousness, we hope you enjoy this very special tribute to TFG and all of the laughs and stories that go with it.

Mike Breegs is back! It'd been awhile since we'd caught up with the creative wizard, designer and all-around positive force that is the Breegs. Some exciting, stressful and awesome stuff going on his his world right now. He's on the brink of launching a kickstarter for his very own card game, Wizards & Reclics. So we got to learn more about how that process - albeit not easy - has helped him grow in many different ways this past year. This one will be relatable for all of the modern day "hustlers" out there. You will no doubt laugh and feel Mike's good energy through your earbuds!

A fun sit down with a fellow marketer in the area - Rachel Aeikens! Rachel started her own digital marketing freelance business (December Day Creative) just over a year ago. So we were of course curious to pick her brain about how that got rollin' and some of the things she's learned since.

This is a trap we've fallen into (and climbed out of) ourselves, and have since noticed a pattern by watching others do the same. It's navigating the fine line of Perfection vs. Progress. In this episode, we chat about what side we're on and WHY...

A chat about business and life with Mateo Mackbee + Erin Lucas - the incredible duo behind Model Citizen, Flour & Flower and Krewe Restaurant in St. Joseph, MN.

We FINALLY coordinated a Happy Hour episode with Angela and Lora of Stacy's Nursery!

Not only are these ladies running a successful business, they are a BLAST to hang out with. High quality products, impeccable service and above all else, Stacy's Nursery has great people. Angela and Lora are truly a joy to work with.

Put simply, we love them...and so does anyone that knows them or follows their content.

This roundabout chat hits everything from marketing to motherhood. I know you'll LOVE it.