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The Forge 🔥 of Unicorns - by Michele Brissoni
The Forge 🔥 of Unicorns - by Michele Brissoni episodes
- EP2: Unlocking The Power of Behavior Engineering in Digital TransformationBehavior Engineering: The Secret Weapon for Digital Transformation
Digital transformation expert Michele Brissoni, CEO of BriX Consulting explains how understanding user behavior is key to success. Behavior engineering uses psychology and neuroscience to design interventions that drive positive change within your organization. This approach can help you overcome resistance, boost innovation, and achieve lasting results.
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4 min - EP1: AI won’t save you from failing in digital transformations.
In this eye-opening blog post, we debunk the myth that AI is the ultimate savior of failing digital transformations. Addressing CXOs and high-flying executives, we delve into the root causes of stagnant digital efforts, urging a shift away from superficial solutions.
We dissect common pitfalls, including the misconception of Agile and DevOps as off-the-shelf remedies, emphasizing the need for a holistic, behavioral-driven approach. Drawing from extensive expertise in neuroscience and behavioral psychology, we advocate for Behavior Engineering as the key to sustainable transformation.
It's time to move beyond band-aid fixes and embrace genuine, lasting change. Join us as we navigate the complexities of digital transformation, one mindset shift at a time.
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5 min
About The Forge 🔥 of Unicorns - by Michele Brissoni
From the publisher's feed
Welcome to The Forge 🔥 of Unicorns — the podcast where digital evolution meets elite performance. 🚀
I’m Michele Brissoni (Mike) —…
Tech Advisor, Fractional CTO, and Board-Level Strategist.
Over the past two decades, I’ve invented models and frameworks that have reshaped how organizations evolve in the software era:
- BOKaRy 📈 — our latest innovation, a Behavioral-OKR governance framework bridging vision, behavior, and delivery to generate exceptional ROI for boards, CEOs, and investors.
- SW Craftsmanship Dojo® 🥋 — born in the elite world of engineering excellence at Ferrari Formula 1 during the glorious Michael Schumacher era, evolved into a behavior-engineered continuous active learning system for elite software craftsmanship.
- Unicorns’ Ecosystem 🦄 — a predictable, holistic model born to fight the de-facto standard of mediocracy in IT, which kills more organizations than anything else. By fusing behavioral science, neuroscience, and organizational psychology, it combats the hidden killers while igniting elite IT performance.
Born from decades of research and experimentation, these models guarantee zero disruption and measurable outcomes. They have already guided thousands of developers, C-level leaders, and Fortune 500 organizations in industries ranging from finance and healthcare to transport and telecom.
Each episode of The Forge of Unicorns delivers:
- 🎙️ Bold conversations with CEOs, investors, and technical leaders.
- 🧭 Actionable strategies to escape failed transformations and achieve real evolution.
- 🤖 AI mastery without the hype — practical frameworks to harness AI for measurable outcomes, not inflated promises.
- 🧠 Behavioral insights rooted in 20+ years of research and practice.
- 💡 Survival toolkits for boards, managers, developers, and agilists facing burnout, disengagement, and stalled revenues.
In today’s volatile digital landscape, transformation alone is not enough. To survive, thrive, and secure the future, organizations need systems engineered for resilience, clarity, and exponential performance. That’s what this podcast is about.
👉 Want more?
Subscribe to The Forge of Unicorns Newsletter 📰 for deep dives, case studies, and more: go.brix.consulting/ForgeOfUnicorns.
Stop merely following the herd of transformations by the book!
Start true evolution of your organization towards elite 🌟🌟🌟🌟🌟
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