📰 Original Blog Post: HERE.

In this episode of The Forge of Unicorns 🦄, we uncover the #1 reason most digital transformations crash and burn—and it’s not what you think. It’s not IT teams, tech budgets, or even unrealistic timelines. The real culprit?

👉 Leadership’s lack of engagement and alignment.

Join us as we:

💡 Explore why 70% of digital transformation failures start at the boardroom, backed by insights from McKinsey & Company.

📝 Reveal how boards can rewrite the narrative by aligning purpose, strategy, and behaviors across their organizations.

⛳️ Share a real-world case study where board-level shifts led to 40% faster delivery, 5-star customer satisfaction, and 30% lower costs.

🔔 Discuss why throwing money at IT isn’t the answer—and what actually works.

Whether you’re a board member, C-suite leader, or someone passionate about transforming organizations, this episode is packed with actionable insights and bold strategies to evolve your company into a Unicorn.

📩 Contact us to learn more or share your experiences to be featured in our white paper!

#LeadershipMatters | #DigitalTransformation | #BoardroomExcellence | #Innovation | #UnicornsEcosystem | #ITLeadership | #BehavioralEngineering | #StrategyExecution

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Episode 41 - From Desert 🌵 to Forest 🌳: Turning IT Into a Goldmine of Opportunity 💰

📰 Original Blog post

In this episode of The Forge of Unicorns, we take you on a transformative journey, exploring how IT can evolve from a costly liability into a profit-driving, strategic asset. The secret? Behavioral Markers—or Key Behavioral Indicators (KBIs)—that reveal whether your organization is thriving in a collaborative “Forest” 🌳 or stuck in a barren “Desert” 🌵.

Join Michele Brissoni as he unpacks how KBIs go beyond metrics like DORA or SPACE to address the why behind team behaviors. Drawing insights from Bob Marshall’s Hearts ♥️ over Diamonds 💎 philosophy and Kent Beck’s compelling Forest vs. Desert analogy, we explore:

•How KBIs act as leading indicators of success.

•The powerful connection between behaviors, KPIs, and OKRs.

•Practical steps leaders can take to shift organizational culture from reactive to proactive.

•The emotional and financial ROI of a thriving IT ecosystem.

This episode is more than a discussion—it’s a call to action for leaders who are ready to evolve their organizations. Whether you’re cultivating your “Forest” 🌳 or looking for a way out of the “Desert” 🌵, this episode is packed with actionable insights to help you unlock IT’s true potential.

👉 Ready to transform your IT culture? Tune in now and take the first step toward sustainable high performance!

🎧 Listen on Spotify | Apple Podcasts | YouTube

#BehavioralEngineering #ITExcellence #UnicornsEcosystem #ForestVsDesert #KeyBehavioralIndicators #HearthsOVerDiamonds

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🎧 Podcast Description: Episode 40 – Scaling IT Excellence: From Transformation to Evolution 🎙️🚀

📰 Original blog post HERE

In this episode of The Forge of Unicorns, we cut through the noise of buzzwords and hype to address the heart of IT’s most critical challenge: scaling excellence. 💡

The numbers don’t lie:

•91% of digital transformations fail (McKinsey, 2020).

•77% of employees are disengaged, costing billions in lost productivity (Gallup, 2024).

•And let’s not forget, 38% of professionals are burned out (Infinite Potential, 2024).

So, how do you escape the cycle of transformation doom? You evolve. 🌱

This episode dives into:

•The deadly traps of traditional IT transformations—and why they fail to create lasting change.

•How behavioral engineering identifies and addresses the root causes of disengagement and inefficiencies.

•Real-world strategies to transform IT from a liability into a ROI-generating powerhouse.

With a blend of actionable insights, case studies, and behavioral engineering principles, this is your guide to navigating IT’s stormy waters and building a scalable foundation for success. 🌟

🎧 Ready to evolve your IT strategy? Hit play and join the revolution!

#DigitalEvolution #BehavioralEngineering #ITExcellence #TheForgeOfUnicorns

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🎧 Podcast Title: EP39 – A Year to Remember: Reflecting on 2024 and the Road Ahead 🌟

📰 Original Blog HERE

2024 was a year like no other for the IT world—marked by firsts, challenges, and transformative insights. In this episode, we take a deep dive into the highlights, lessons, and pivotal moments that shaped the year.

🎙️ What’s Inside?

•📈 The IT Inflation Era: How 2024 rewrote history with the first-ever IT inflation and its impact on budgets and priorities.

•🧠 Burnout and Engagement Stagnation: Unpacking Gallup’s 2024 report—23% engagement and 38% burnout—and what it means for the future of work.

•📰 The Forge of Unicorns Highlights: From VW’s CarID crisis to the CrowdStrike disaster and the pitfalls of AI-generated code, we celebrate the year’s most impactful articles.

•🌍 Conference Spotlight: Insights from IT Revolution, XP2024, and IAD24, plus the honor of being featured on The Pragmatic Engineer’s list of top tech speakers.

•🚀 2025 Sneak Peek: Upcoming projects, including a groundbreaking book, enhanced partnerships, and plans to evolve the IT landscape further.

This episode is a celebration of resilience, evolution, and the power of behavioral engineering to tackle the IT world’s most pressing challenges.

🎧 Tune in and let’s get ready to embrace the future—because evolution doesn’t wait!

Tags: #BehavioralEngineering #TechLeadership #2024Reflections #EvolutionNotTransformation #ForgeOfUnicorns #Podcast

Ready to evolve? Hit play now! 🚀

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🎙️ Episode 38: “The Rise of the Behavioral Engineer – How Data Fuels Transformation” 🚀

In this episode, we explore the cutting-edge field of behavioral engineering and its growing influence on the IT landscape. Behavioral engineering isn’t just a buzzword—it’s a data-driven approach that transforms how organizations evolve, innovate, and thrive in an ever-changing world. 🌍📊

Key takeaways include:

✅ What it means to be a Behavioral Engineer and why this role is critical for the future of IT.

✅ How data-driven insights unlock organizational transformation and measurable ROI.

✅ The foundational frameworks that empower leaders and teams to embrace continuous evolution.

✅ Real-world examples of how behavioral engineering has solved complex challenges in IT.

This episode also highlights how the Unicorns’ Ecosystem integrates behavioral design, socio-technical practices, and advanced analytics to redefine success for teams and organizations alike.

Join us as we uncover the power of behavioral engineering and how it’s reshaping the digital world, one data point at a time. 🌟

🎧 Available now on Spotify, Apple Podcasts, and all major platforms.

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🎙️ EP37 - A Real Story of Socio-Technical Evolution 🌱 The Unicorns’ Touch

How do you turn chaos into cohesion? In this episode of The Forge of Unicorns, we share a real-world story of transformation—where a team on the brink of burnout and organizational dysfunction evolved into a high-performing unit delivering an industry-leading platform. 🚀

🔎 What You’ll Discover:

•The nitty gritty details of the Unicorns' Ecosystem in action!

•How socio-technical alignment 🌱 and behavioral engineering 🔧 turned daily firefighting into focused, meaningful work.

•The role of product thinking and OKRs in aligning teams from the boardroom to the delivery floor.

•Why prioritizing the human factor—through upskilling, collaboration, and purpose—leads to innovation and sustainable results.

📊 This isn’t theory. It’s a case study on how the Unicorns’ Ecosystem empowers teams to evolve, reducing costs, boosting ROI, and driving digital excellence.

🎧 If you’re a CXO, Private Equity, or VC leader, this episode will show you how investing in socio-technical evolution can unlock the hidden potential of your teams and IT assets.

Tune in, and let’s explore how you can stop transforming—and start evolving. 🌱

👉 Listen now and subscribe for more insights!

#DigitalTransformation #BehavioralEngineering #SocioTechnicalEvolution #Leadership #TeamExcellence

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🎙️ Episode 36: Unlocking the Wisdom of #IAD24 - Talks That Inspire Digital Transformation Success

In this episode of The Forge of Unicorns, we dive into the brilliance of the Italian Agile Day 2024 (#IAD24), where transformative ideas, inspiring stories, and actionable insights took center stage. 🌟

Join us as we explore:

•Michele Brissoni’s talk, “Stop Transforming, Start Evolving,” where socio-technical evolution and behavioral engineering redefine digital transformation. 🌱

•Andrea Provaglio’s insights into the Agile Manifesto, revisiting its roots to uncover its true essence. 🧠

•Anna Di Girolamo’s powerful story of ethical agility driving innovation and partnership. 🤝

•Roberto Bettazzoni’s brilliant analogy, framing technical debt as a financial liability every leader must understand. 💡

📈 Whether you’re a digital leader, a Private Equity/Venture Capital stakeholder, or a CXO, this episode unpacks how these ideas can shape a more successful and sustainable digital transformation journey for your organization.

🎧 Listen in to uncover how behavioral engineering and socio-technical evolution are changing the game!

#DigitalTransformation #BehavioralEngineering #SocioTechnicalEvolution #AgileLeadership

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🎙️ Episode 35: The Change Strategy Revolutionizing Boardrooms—Our Unique Formula, Your Competitive Edge

💼 Why do over 90% of digital transformations fail? In this episode, we break down the real reason behind these staggering stats—it’s not the tech, it’s the approach.

Join us as we explore two contrasting change management scenarios through an A/B test:

•Scenario A: The classic top-down trainwreck 🚂🔥.

•Scenario B: A behavioral engineering masterpiece 🧠✨.

Discover how small, data-driven steps can build sustainable cultures, empower leadership, and create teams that thrive on collaboration and innovation. We’ll unpack:

✅ The science behind successful change management.

✅ Why reciprocity and behavioral prompts matter.

✅ How to align leadership, teams, and individuals to unlock exponential ROI 💰.

Whether you’re in #PrivateEquity (#PE), #VentureCapital (#VC), or leading at the boardroom level, this episode will challenge how you think about transformation and leave you inspired to evolve.

🔗 Ready to move from frustration to flourishing? Tune in now!

🎧 Available on Spotify, Apple Podcasts, YouTube, and LinkedIn.

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🎙️ Episode 34: The Dangerous Myth of Harmless Behaviors – Sabotaging High-Performance Organizations 🚨

In this episode of Forge of Unicorns, we explore the hidden impact of “harmless” behaviors in software organizations and how they quietly undermine collaboration, innovation, and performance. Inspired by insights from behavioral engineering and real-world organizational challenges, this episode unpacks why seemingly insignificant actions can lead to cultural drift—and how to address them.

🌟 Key Takeaways:

•What are “harmless” behaviors, and why are they so dangerous in high-performing teams?

•Examples of these behaviors, like appearing to work rather than learn, constant complaining, and neglecting shared responsibilities.

•How the KBI Model (Key Behavioral Indicators) tracks and addresses these behaviors, turning dysfunction into generative culture.

•A call for ethics and empathy in behavioral engineering to create sustainable, human-centered IT environments.

This episode is a must-listen for leaders, teams, and change-makers looking to build healthier, more effective organizational cultures. 🌱

👉 Tune in now to learn how to spot and counteract the “harmless” behaviors that might be sabotaging your team!

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🎙️ Episode 33: Stop Transforming, Start Evolving – Reflections from IAD24 🎉

In this episode of Forge of Unicorns, we take you inside the Italian Agile Days 2024 conference, where transformation meets evolution. Drawing from my talk, Stop Transforming, Start Evolving, and the broader discussions at IAD24, we explore why traditional, rigid transformation recipes are failing and how a socio-technical approach can drive sustainable, human-centered change.

🌟 What’s Inside:

•The 5 digital transformation anti-patterns you need to avoid and their actionable fixes.

•A behind-the-scenes look at the Unicorns’ Ecosystem and how it bridges technical mastery and organizational culture.

•The announcement of an exciting partnership between BriX Consulting and Alcor Academy, evolving our Software Craftsmanship Dojo into a groundbreaking learning model for technical excellence and cultural change.

•Reflections from engaging conversations on craftsmanship, ethics, and why quick fixes are threatening the future of digital transformation.

Whether you’re navigating your own transformation journey or exploring how to align people and technology for sustainable growth, this episode is packed with actionable insights and thought-provoking ideas. 🌱

Tune in now to discover how to stop transforming and start evolving!

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