Jonathan Creek is an award winning Investigative Journalist who after fourteen years in Mainstream TV. He prided himself on creating world class content for their audience. And during his final years in television, he started to become curious as to how he could have almost unlimited resources; travel anywhere in the world with a professional film crew and still not achieve the viral viewership a 14 year old kid with a smartphone or video camera could. 

On top of that he was beginning to consider more deeply what he wanted from his life, realising he felt drawn to blazing his own trail, FORGING his own path so to speak and honour himself, and this line of self enquiry encouraged him to move on from mainstream TV and the whole industry and pursue his own path.  

And so he explored this curiosity as any good investigative journalist would. Jonathan went on a mission to learn about the psychology behind what makes video content go viral and for the past decade his mission has turned into an obsession, in particular the science that occurs in the human brain to make people click that share button. A human response that drives billions of views every single day.  

It is the basis of an algorithmic formula he developed known the Virable formula. 

It measures the Spread factor in content, predicting how widely it will be shared.  

Initially used as a Market research tool for companies to measure whether their videos were any good before release. Recently Jonathan reversed engineered the Virable formula to provide content makers a clear path and guideline on the type of unique narratives and videos they need to make to create an impact online. 

Spread Factor exists in all viral content and Jonathan breaks it down in way that teaches anyone how to better understand their Viral DNA, the position they must occupy with their own story to be a success.

Jonathan has worked with many brands including AFL, 2XU, Sigma Healthcare, RAMS, Netball Australia, San Remo, Koko Black and even Ho Chi Minh City TV Vietnam plus many more. 

Jonathan has recently released a book called: “Like, Comment, Share, Buy” which has received some amazing reviews and speaks more into the psychology of what makes someone click like, then comment, and even share….leading us to buy. 

This interview will be insightful as we explore the human psyche around how we tick on a level that first piques interest and leads us on a journey towards taking out our credit card and making a purchase….

Join Michael at Forging Excalibur - http://www.forgingexcalibur.com

Or Join Michael's Free Mens Facebook Community - The Training Ground - https://www.facebook.com/groups/1864049460329729/

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After a short 2 week break, we are BACK with George J Chanos; Author,

Speaker & Futurist... George J. Chanos, Esq. served as Nevada’s thirty-first Attorney General. He administered Nevada’s Department of Justice and acted as the state’s chief legal officer and advisor.

Prior to serving as Nevada’s Attorney General, Mr. Chanos had a distinguished legal career representing individual and corporate clients on all matters relating to the growth and management of their businesses. He is an author, speaker and business consultant.

He has served on numerous boards, both civic and corporate and for the last ten years has served as Chairman of Capriotti’s Sandwich Shop Inc., a rapidly growing one-hundred-plus-unit QSR franchise whose Millennial owners—his partners—he continues to advise and mentor.

Mr. Chanos is a father and an uncle. His daughter, Alexandra, is currently attending the University of Nevada, Las Vegas and his nephew, David, is a graduate of San Diego State University. They are both Millennials and are the inspiration for this book.

For more information on the subjects covered in this book and on related topics, visit GeorgeJChanos.com and MillennialSamurai.com.

We'll be talking about his book "Millennial Samurai", his time as Attorney General AND his advice for young people on how to create a successful and happy life....

Join Michael at Forging Excalibur - http://www.forgingexcalibur.com

Or Join Michael's Free Mens Facebook Community - The Training Ground - https://www.facebook.com/groups/1864049460329729/

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Your weaknesses define your manhood.

Manhood is a test of endurance, and the test is how deep are we willing to look at ourselves.

The knight adopts responsibility for their faults and works purposefully to strengthen them.

The depth at which you are willing to face your demons is to the level you will rise as an integrated and embodied man.

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Society calls it a midlife crisis but is it really a midlife opportunity?

It occurs when men believe they have reached a ceiling point in their life, and they begin to search for something.

Quite often the search leads to poor unhealthy actions but what if this time was used for self-exploration where you could re-assess yourself and learn how to navigate this period of life with confidence, and strength? Listen to find out how

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Are you spending too much time in your pain?

The men’s coaching space has become stuck in a cycle of constant pain, struggle, and victimhood. 

While there is a time for showing vulnerability, there comes a time when pain needs to be transcended and men need to move towards an empowered future version of themselves.

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Is your ‘truth’ impeding your growth and reality?

To evolve we need to look honestly at our truth. 

Our truth is malleable, and it can be molded to reach our desired future.

In this episode discover how our perception of life is determined by the quality of the questions we ask ourselves and statements we tell ourselves.

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Men often try to navigate Life without an internal GPS and their journey becomes directionless, boring, and meaningless for them.

Here's how you can find the direction you seek and live a more directed, purposeful life where you feel like you're actually going somewhere.

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Men Carry a large, heavy burden of Responsibility that he sometimes crumbles beneath...But there is an antidote; a different weight he can carry that will help him thrive and be the best he can be...

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Jay Scherr provides the tools, support, coaching, and accountability you need to transform your business and achieve the results you deserve.

Vision | Values | Strategic Planning | Goal Setting | Organizational Structure | Sales Process & Training Jay is also host of the enormously popular Business Minds Coffee Chat podcast which I will be a guest on soon too... He is a visionary business leader and has a voice to DIE FOR.

This will be an interview filled with wisdom, insights and probably some laughter too. Two shows in one day because I couldn't pass up the opportunity to have a 1-1 chat with this Man.

Tune in if you want some great advice and insights around business and entrepreneurship...

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