In episode #194, I address the foundation of CAC in this four-part series. Today, let’s talk data sources. Where do we source CAC data?
- SaaS P&L
- Bookings data or your MRR schedule
<a href="https://www.thesaascfo.com/the-foundation-of-customer-acquisition-costs-cac/">Foundation of CAC blog post.</a>

In episode #194, I address the foundation of CAC in this four-part series. Today, let’s talk data sources. Where do we source CAC data? - SaaS P&L - Bookings data or your MRR schedule Foundation of CAC blog post.

In episode #194, I address the foundation of CAC in this four-part series. Today, let’s talk data sources. Where do we source CAC data?
- SaaS P&amp;L
- Bookings data or your MRR schedule
<a href="https://www.thesaascfo.com/the-foundation-of-customer-acquisition-costs-cac/" rel="noopener noreferrer">Foundation of CAC blog post.</a>

The Foundation of CAC Part 2

Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS metrics, finance, and accounting tactics that drive financial transparency and improved decision-making.

Ben’s SaaS metrics blog consistently rates a 70+ NPS, and his templates have been downloaded over 100,000 times. There is always something to learn about SaaS metrics.

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Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS metrics, finance, and accounting tactics that drive financial transparency and improved decision-making. Ben’s SaaS metrics blog consistently rates a 70+ NPS, and his templates have been downloaded over 100,000 times. There is always something to learn about SaaS metrics.

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The Foundation of CAC Part 2

The Foundation of CAC Part 2

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