In episode #195, I address the foundation of CAC in this four-part series. Today, about the metrics that use CAC as an input. And what’s your prize?
- CAC feeds these metrics
- What’s your prize? Very important to define
<a href="https://www.thesaascfo.com/the-foundation-of-customer-acquisition-costs-cac/">Learn more about CAC here!</a>

In episode #195, I address the foundation of CAC in this four-part series. Today, about the metrics that use CAC as an input. And what’s your prize? - CAC feeds these metrics - What’s your prize? Very important to define Learn more about CAC here!

In episode #195, I address the foundation of CAC in this four-part series. Today, about the metrics that use CAC as an input. And what’s your prize?
- CAC feeds these metrics
- What’s your prize? Very important to define
<a href="https://www.thesaascfo.com/the-foundation-of-customer-acquisition-costs-cac/" rel="noopener noreferrer">Learn more about CAC here!</a>

The Foundation of CAC Part 3

Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS and AI metrics, finance, and accounting tactics that drive financial transparency and improved decision-making.

Ben’s SaaS metrics blog consistently rates a 70+ NPS, and his templates have been downloaded over 100,000 times. There is always something to learn about SaaS and AI metrics.

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Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS and AI metrics, finance, and accounting tactics that drive financial transparency and improved decision-making. Ben’s SaaS metrics blog consistently rates a 70+ NPS, and his templates have been downloaded over 100,000 times. There is always something to learn about SaaS and AI metrics.

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The Foundation of CAC Part 3

The Foundation of CAC Part 3

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