In episode #196, I address the foundation of CAC in this four-part series. Today, let’s talk PLG and SLG. And segmenting your CAC.
- SLG and PLG impact on CAC
- Don’t forget to segment your CAC
<a href="https://www.thesaascfo.com/the-foundation-of-customer-acquisition-costs-cac/">The foundation of CAC blog post.</a>

In episode #196, I address the foundation of CAC in this four-part series. Today, let’s talk PLG and SLG. And segmenting your CAC. - SLG and PLG impact on CAC - Don’t forget to segment your CAC The foundation of CAC blog post.

In episode #196, I address the foundation of CAC in this four-part series. Today, let’s talk PLG and SLG. And segmenting your CAC.
- SLG and PLG impact on CAC
- Don’t forget to segment your CAC
<a href="https://www.thesaascfo.com/the-foundation-of-customer-acquisition-costs-cac/" rel="noopener noreferrer">The foundation of CAC blog post.</a>

The Foundation of CAC Part 4

Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS and AI metrics, finance, and accounting tactics that drive financial transparency and improved decision-making.

Ben’s SaaS metrics blog consistently rates a 70+ NPS, and his templates have been downloaded over 100,000 times. There is always something to learn about SaaS and AI metrics.

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Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS and AI metrics, finance, and accounting tactics that drive financial transparency and improved decision-making. Ben’s SaaS metrics blog consistently rates a 70+ NPS, and his templates have been downloaded over 100,000 times. There is always something to learn about SaaS and AI metrics.

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The Foundation of CAC Part 4

The Foundation of CAC Part 4

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